Acorns: 14M customers, $27B saved
Acorns has over 14 million all-time customers who have collectively saved and invested over $27 billion dollars through the app.
Snapshot · 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
Nick Kroll Convinced Netflix to Air Animated Animal Sex | 2 Bears, 1 Cave
Explore episode
Jun 1, 2026
Where this was said
Why Animation Forces Comedians to Actually Write
At 14:10 · chapter starts 6:30
Bert delivers the Acorns read with characteristic self-deprecation, admitting he has always been a 'shove it in my pocket' guy with money rather than an investor. He credits former producer Halston Ray for introducing him to the app before it was a sponsor — and notes Ray saved enough to leave the job and move to Nashville. The Ethos read is more emotionally grounded, opening with references to Ron Bennington's health struggles and a broader recent pattern of people in Bert's life facing serious medical events, including his own blood clot and a bus fire. The sponsor copy positions both products as tools for protecting the people you love against financial uncertainty.
Big Laughs + Big Emotions: The Formula Behind Big Mouth
Big Mouth could get extremely dirty and dark, but it only worked because the emotional reality of the characters was always real. Comedy without emotion gets a laugh in the room and disappears. Comedy with emotional truth is what people remember — and what makes them cry.
Similar snapshots
$25K/month revenue
Avnish's solopreneur business reached $25,000 per month in revenue using a community-driven, zero-ad-spend marketing strategy.
15 months to $25K/month
Avnish scaled his business from zero to $25K/month in just 15 months using a single core marketing strategy.
Zero marketing spend
Avnish acquired thousands of users without spending any money on marketing, relying entirely on Reddit and Facebook groups.
Single thousands to tens of thousands of users
One specific Reddit or Facebook post was responsible for taking Avnish's user base from single thousands to tens of thousands.
5-step playbook
Avnish developed a 5-step process specifically for finding early users through Facebook groups and Reddit communities.
80% of time above the fold
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
Hero section carries full message
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
First couple of seconds matter most
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Pain-point headline drives conversion
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
