Callaghan earned $45K/year at Doing Things Media
While producing viral content for All Gas No Brakes, Callaghan was paid $45,000 per year by the parent company Doing Things Media.
Snapshot · The Louis Theroux Podcast
S8 EP3: Andrew Callaghan on the ‘cancelverse’, lizard people, and whether he’s being sued by Melania Trump
Explore episode
Jun 22, 2026
Where this was said
Minneapolis 2020: The Moment Everything Changed
At 26:00 · chapter starts 22:50
This is the chapter where Callaghan explains the pivot point that made him what he is. In the heat of the George Floyd uprising in June 2020, he was in South Minneapolis with his friends, filming with no distance protocols and no insurance approvals. What he captured was something mainstream outlets weren't seeking: the interior logic of people who were burning their own neighbourhoods. The moment that defined the video — and arguably his career — was when a man with a can of gasoline pointed at a burning building and said 'everybody feel like that.' [1] — Andrew Callaghan "Callaghan arrived in South Minneapolis three days after George Floyd's murder, asked a man with a gas can why he was burning things, and go…" 22:50 Callaghan reflects on the poetry of those four words: they weren't a political manifesto, they were a pre-verbal expression of a boiling point long overdue. He describes the immediate backlash from fans worried he would mock the protesters (as he had at the Flat Earth Conference), and the relief when the video turned out to be deeply humanising. The chapter also covers the corporate fallout: Doing Things Media, his parent company at the time, had wanted him to make party content for merchandise, not serious protest journalism.
From Comedy to Journalism: The Minneapolis Moment
Callaghan arrived in South Minneapolis three days after George Floyd's murder, asked a man with a gas can why he was burning things, and got one of the most poetic lines in modern documentary journalism: 'Everybody feel like that.' That single video transformed All Gas No Brakes from a comedy platform into a serious journalistic outlet overnight.
Similar snapshots
$14K/month in 6 months
Sam built Algrow from zero to $14,000 in monthly revenue within just six months of shipping his first MVP.
10,000 users in 6 months
Algrow reached over 10,000 users in roughly six months, driven almost entirely by organic Discord community growth.
First 400 users from Discord
Sam acquired his first 400 users entirely through Discord communities, without paid advertising or traditional outreach.
480 new customers in one month
Algrow added exactly 480 new paying customers in its most recent month, demonstrating strong ongoing growth.
£10K revenue in last 4 weeks
Sam's Stripe dashboard showed over £10,000 in revenue in the last four weeks, equivalent to roughly $13,000–$14,000 USD.
Free access for early users as growth hack
Sam gave all early users free access so they could show the tool to friends, turning them into live demos and advocates who helped the product spread virally.
No self-promo rule exploit: screen sharing
By silently screen-sharing his tool in Discord voice chats rather than posting links, Sam attracted curiosity without violating no-self-promo server rules.
$10K+ from affiliate marketing first
Before building Algrow, Sam and two friends made over $10,000 in revenue through affiliate marketing for RizzApp by posting faceless texting story content.
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
