Snapshot · The Rest Is Politics: US
Trump bought shares in TKO, the company that owns the UFC, before the White House fight event — while simultaneously promoting it — raising obvious conflict-of-interest concerns.
Where this was said
At 29:10 · chapter starts 26:55
The White House UFC event was, on its surface, a spectacle: a $60 million production held on the South Lawn with 85,000 tickets distributed, many to military personnel. But Scaramucci unpacks its three layers. Financially, the event was underwritten by commercial logos and advertising — the first time the White House lawn has ever been used as a branded venue. Trump personally bought shares in TKO, the UFC's parent company, before the event while promoting it, a brazen conflict of interest [1] — Anthony Scaramucci "Trump bought TKO stock before the UFC event, used the White House South Lawn as a branded advertising platform for the first time in Americ…" 28:25 . Culturally, it was a deliberate play for what Scaramucci calls 'Murica — the Bud Light, pickup truck, big-flag constituency that drove Trump's 2024 coalition. And it arrived precisely when a June 2026 Economist/YouGov poll showed Trump is 34 points underwater among men aged 18–29 — the very voters the UFC is designed to reach [2] — Katty Kay "Young men aged 18–29 were a cornerstone of Trump's 2024 coalition. A June 2026 Economist/YouGov poll shows just 32% approve of his job perf…" 32:55 . Even Joe Rogan, who attended and held the microphone for the fighter who directed a slur at Michelle Obama, called the event unwise.
The UFC event cost $60 million, offset by White House South Lawn advertising; the UFC says it lost $30 million but gained an estimated half-billion in brand value.
Trump bought TKO stock before the UFC event, used the White House South Lawn as a branded advertising platform for the first time in American history, and deployed the Marine Color Guard as event props. Even Joe Rogan, who attended, called it unwise.
The UFC event on the White House lawn wasn't just a birthday party — it was a cultural declaration aimed at low-propensity male voters who rarely engage with politics. Scaramucci argues liberals who sneer at it are writing off 55–60% of the country.
The UFC spectacle is not just baffling to coastal liberals — it's alien to old-school Republicans like George Will, Bill Buckley, and Mitt Romney. That traditional wing of the GOP has been evicted from its own party and has nowhere to go.
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