The Rest Is Entertainment

Snapshot · The Rest Is Entertainment

Andy Burnham - Our First Indie-Kid PM?

Explore episode Jun 22, 2026

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The Rise of the Cultural Canon List

At 48:10 · chapter starts 45:20

Marina Hyde traces the genealogy of the canon list: from its 14th-century Biblical origins to the listicle era of BuzzFeed and on to the present moment, where the New York Times has made it a full-time C-suite appointment. The key insight is that these lists aren't just quick editorial products — they are the publication's most commercially successful outputs, generating evergreen traffic, driving book reprints, and repositioning legacy media brands as curators of taste in a noisy, crowded cultural landscape. The Guardian's ranked lists consistently outperform reviews; the New York Times' best books of the 21st century drove a rediscovery of Lonesome Dove. Richard Osman enthusiastically endorses the format, describing how the Guardian's top-100 books feature allowed readers to dig into individual critics' lists — navigating from the aggregate top 100 to Stephen King's personal favourites, for example — as a model for how lists can do more than just rank. He then announces his own forthcoming bonus episode series applying the same format to US sitcoms, UK game shows, and other categories, with the first instalment — the greatest US sitcom — featuring John Robbins and Maisie Adam and timed to honour the recently-deceased director James Burrows.

News
The Rise of the Cultural Canon List

Andy Burnham - Our First Indie-Kid PM? · Jun 22, 2026 News

The New York Times has created the role of Head of Canon, appointing Gilbert Cruz to manage their curated ranking products. These lists — from best novels to best films — now outperform reviews commercially, last longer as evergreen content, and have become the publication's most powerful market-moving cultural products.

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