Primal Kitchen was described as the fastest growing salad dressing brand in the United States and the first brand to bring avocado oil to sauces and condiments.
Where this was said
At 14:00 · chapter starts 10:40
Claudia delivers three sponsor reads in sequence. First, Starbucks Frappuccino drinks are positioned as an on-the-go sweet moment of joy available at gas stations and grocery stores. Next, Frankie's Organics Puffcorn celebrates its first nationwide Target launch with four flavors — white cheddar, dill pickle, barbecue, and the Target-exclusive hot honey — plus a limited $20 Target gift card giveaway for early purchasers who submit their receipt at frankiesnacks.com. Finally, Primal Kitchen, the fastest-growing salad dressing brand in the US and the first to bring avocado oil to condiments, gets a passionate read in which Claudia notes that hidden calories and chemicals in conventional dressings are often overlooked, and that Ben is a convert to their ketchup.
Page Six reports Stevie Nicks and Tim McGraw will perform at Taylor Swift and Travis Kelce's wedding. Tim McGraw was Taylor's first commercial hit; she's long idolized Stevie Nicks — so the choices track, even if Ben is skeptical any of it is real.
Spencer Greenberg and Jeremy Stevenson analyzed almost 500 self-improvement techniques and found they all reduce to just 12 underlying psychological drivers.
Cold exposure has good short-term alertness benefits but the evidence base for long-term health benefits is much weaker than popularly believed.
In a randomized study of 20 habit-formation techniques run on hundreds of people, almost none of the techniques produced statistically meaningful results.
People given a tiny-habit fallback option (e.g. 10 squats instead of gym) were actually MORE successful at completing the full habit, not less.
The most effective habit-formation technique was 'habit reflection' — recalling a past successful habit, writing down what helped, then applying those lessons to a new habit.
A study found that simply scheduling enjoyable activities was as effective as standard cognitive behavioral therapy for depression, leading to its own therapy called behavioral activation.
The 'worry time' technique — deferring all worries to a designated time of day — helps people realize they have more control over worry than they thought and reveals it is less useful than it feels.
A study found that participants told to try to stay awake while in bed fell asleep faster than participants told to try to sleep — illustrating the paradox of direct effort.
Spencer Greenberg reduced his severe social anxiety dramatically in roughly 6 months through a structured exposure therapy hierarchy, culminating in asking strangers for hugs.
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