Freakonomics Radio

Snapshot · Freakonomics Radio

675. Has the New York Times Become a Games Company?

Explore episode May 15, 2026

Where this was said

The NYT's Unlikely History With Games: From 'Sinful Waste' to 11.2 Billion Plays

At 30:08 · chapter starts 29:55

The Times' anti-game past is one of the episode's richest ironies. While rival paper the New York World published the first modern crossword in 1913, the Grey Lady published an editorial in 1924 calling crossword mania a 'sinful waste' akin to mahjong set overpricing. Dubner reads the passage aloud with evident pleasure. Then, 18 years later, the paper reversed course entirely: 11 days after the Pearl Harbor attack, Sunday editor Lester Markle wrote to publisher Arthur Sulzberger arguing that the country needed a puzzle to occupy the 'bleak blackout hours.' The NYT crossword launched in February 1942. Hardiman links that founding logic — using games to keep minds engaged during crisis — directly to the present moment, noting the parallel between wartime anxiety and today's geopolitical turbulence. Last year, the Times' puzzles were played 11.2 billion times.

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