$30M revenue in 2026 (projected)
TBPN is tracking toward $30M in ad revenue in 2026, up from $5M in 2025, while remaining bootstrapped and profitable with 11 employees.
Snapshot · The Prof G Pod with Scott Galloway
Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays
Explore episode
Jul 9, 2026
Where this was said
Sponsor Break 1: LinkedIn Hiring Pro, Jevidy, Shopify
At 20:34 · chapter starts 20:10
Three ads pause the conversation mid-episode. LinkedIn Hiring Pro positions itself as an AI-powered hiring partner for small businesses, claiming nearly 60% of users find a candidate to interview within a week. Jevidy pitches its precision health membership — a three-person care team, personalised blood work plans, and a 93% improvement stat — with a 20% discount for listeners. Shopify rounds out the block with a free trial offer. These reads illustrate the very advertising model that Coogan and Hays are about to discuss in depth.
50% more revenue with far fewer viewers
TBPN generates roughly 50% more ad revenue than Prof G despite having dramatically fewer downloads and video views, due to a fundamentally different sponsorship model.
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