$30M revenue in 2026 (projected)
TBPN is tracking toward $30M in ad revenue in 2026, up from $5M in 2025, while remaining bootstrapped and profitable with 11 employees.
Snapshot · The Prof G Pod with Scott Galloway
Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays
Explore episode
Jul 9, 2026
Where this was said
Sponsor Break 1: LinkedIn Hiring Pro, Jevidy, Shopify
At 20:34 · chapter starts 20:10
Three ads pause the conversation mid-episode. LinkedIn Hiring Pro positions itself as an AI-powered hiring partner for small businesses, claiming nearly 60% of users find a candidate to interview within a week. Jevidy pitches its precision health membership — a three-person care team, personalised blood work plans, and a 93% improvement stat — with a 20% discount for listeners. Shopify rounds out the block with a free trial offer. These reads illustrate the very advertising model that Coogan and Hays are about to discuss in depth.
50% more revenue with far fewer viewers
TBPN generates roughly 50% more ad revenue than Prof G despite having dramatically fewer downloads and video views, due to a fundamentally different sponsorship model.
Similar snapshots
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Stuck at $2K MRR despite downloads
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
