Snapshot · The Prof G Pod with Scott Galloway
Coogan and Hays published 150 hours of just the two of them talking before booking a single interview guest, establishing a unique format and loyal audience first.
Where this was said
At 11:44 · chapter starts 11:40
Most podcasts launch with a famous guest to generate buzz. TBPN did the opposite: 150 hours of just Coogan and Hays talking before a single external voice appeared. The format was deliberately wide — up to 50 topics in a 90-minute session, reading from the Wall Street Journal, Financial Times, and social media posts they had physically printed out. That last detail unlocked their growth flywheel. They would film a high-production, 4K reaction to a post, then quote-tweet the original author. For someone used to seeing their thoughts melt into numerical noise, receiving a professionally filmed, suit-wearing, print-out-grade response was jarring and flattering. Those 50 people a day became advocates, reposting and amplifying. [1] — John Coogan "TBPN's zero-to-one growth came from a hyper-manual tactic: printing out individual social media posts, filming high-production reactions in…" 12:15 It was labour-intensive, entirely un-scalable, and exactly the right strategy for building from zero.
TBPN's zero-to-one growth came from a hyper-manual tactic: printing out individual social media posts, filming high-production reactions in suits, then quote-tweeting the authors. It was a personal love letter to 50 people a day. Those people, surprised anyone went that far for them, reposted and spread the word.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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