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Snapshot · The Prof G Pod with Scott Galloway
Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays
Explore episode
Jul 9, 2026
Where this was said
Founder Backgrounds: Soylent, PartyRound, and Getting Humbled
At 18:00 · chapter starts 16:30
Coogan's backstory is a through-line of obsessive skill acquisition: economics at Northeastern, the Y Combinator bug, founding Soylent as a meal-replacement shake deliberately named to provoke reactions, raising money, selling it, starting another company during COVID, then spending time at Founders Fund as an entrepreneur-in-residence. Hays's path is more turbulent: founding a skateboard company at 12, discovering podcast advertising as a college side hustle that became Branded Native, investing in 70+ startups, then building PartyRound — a Venmo-for-startup-investing product that launched in peak-ZIRP 2021. The timing could not have been worse. FTX collapsed the month PartyRound launched as a stablecoin bank. SVB failed months later, triggering bank-run conversations with customers whose average balance was $1M. The company was acqui-hired by Rowe in New York. Both founders, in other words, arrived at TBPN having been knocked around by the market — and that humility, they argue, is precisely what made their show's editorial voice unusually generous and credible.
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$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Stuck at $2K MRR despite downloads
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
