Xbox's projected 77 million Game Pass subscribers by 2026 was never reached; the service peaked at around 34 million and is now below that.
Snapshot · This Week in Tech (Audio)
Xbox's projected 77 million Game Pass subscribers by 2026 was never reached; the service peaked at around 34 million and is now below that.
Where this was said
At 52:50 · chapter starts 39:03
New Xbox head Asha Sharma oversaw the largest single gaming-sector layoff in years, with Microsoft eliminating 4,800 roles company-wide and 3,200 from Xbox specifically — roughly 20% of the gaming division. The financial reality Sharma cited was brutal: Xbox lost 64 cents for every dollar invested in a single year. [1] — Patrick Beja "Xbox spent $80 billion acquiring studios to fuel Game Pass and projected 77 million subscribers by 2026. They never got past 34 million. Pa…" 49:50 Patrick Beja's post-mortem is detailed and damning: Xbox spent $80 billion acquiring studios to power Game Pass, projected 77 million subscribers by 2026, but peaked at around 34 million and has since declined. The engine of the car — big triple-A games like a new Elder Scrolls, a compelling Halo, or a Starfield that actually delivered — was never built. Patrick's theory: Phil Spencer respected studio autonomy too much to intervene, so no system-selling games ever shipped. The discussion also touches on Compulsion Games and Double Fine spinning off as independents, the complicated French labor laws shielding Arkane Lyon, and the damning irony that Xbox is still not exiting gaming despite 20 years of failure. Wesley Faulkner adds a structural critique: Microsoft's voluntary retirement program used an age-plus-tenure formula that Wesley argues is a new legal workaround for eliminating older workers — a template other companies will copy.
Attacks using verified personal information sourced from data brokers are five times more likely to succeed, and average incidents cost small businesses more than $120,000.
Sponsor DeleteMe claims to reduce personal data exposure by up to 95% by removing user and employee information from hundreds of data broker websites.
Microsoft cut 3,200 Xbox employees — roughly 20% of the Xbox workforce — as part of a broader 4,800-person company-wide layoff.
Microsoft's new Xbox head Asha Sharma revealed that for every dollar invested in Xbox studios, 64 cents were lost in a single year, prompting the 3,200-person cut.
Xbox spent $80 billion acquiring studios to fuel Game Pass and projected 77 million subscribers by 2026. They never got past 34 million. Patrick Beja's diagnosis: Phil Spencer was too respectful of studio autonomy, so no major triple-A titles ever shipped, and without system sellers, no one subscribed. Now 3,200 people are paying for that strategy.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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