ElevenLabs has paid over $22 million to community voice talent through its marketplace, enabling voice actors to license their voices and earn passive income.
Snapshot · All-In with Chamath, Jason, Sacks & Friedberg
ElevenLabs has paid over $22 million to community voice talent through its marketplace, enabling voice actors to license their voices and earn passive income.
Where this was said
At 21:05 · chapter starts 15:34
Jason poses the uncomfortable question: ElevenLabs uses frontier models but enables its own potential demise by teaching them about voice. Casser is candid but composed. The company's model-agnostic stance (offering Anthropic, OpenAI, Google, and open-source options to customers) is actually a strategic moat — customers build orchestration layers on ElevenLabs without being dependent on any single model. On the research side, Casser argues the voice advantage is architectural, not computational: you need fundamentally different model structures and specialized proprietary data — which is why ElevenLabs employs 1,000+ contractors just to label audio [1] — Mati Casser "ElevenLabs has consistently outperformed OpenAI and Anthropic on voice models — text-to-speech, speech-to-text, turn-taking, and music — no…" 25:55 . He describes a planned move toward owning the full interaction layer: not knowledge work or coding, but every layer of communication — text-to-speech, speech-to-text, turn-taking, music. He closes with an audacious goal: passing the voice Turing test in 2025, making AI conversation indistinguishable from a human one.
ElevenLabs has built three safeguards against voice abuse: trace every generation, moderate both voice and text inputs to block commercial scams, and provide open tools for anyone to detect whether an audio sample was AI-generated. Responsible development baked into the core product.
Voice actors who spend an hour reading copy can now create an ElevenLabs voice, license it across languages, and earn passive income. The platform has paid out over $22M to its community — turning the gig model into a royalty model.
A woman who lost her voice before her wedding used ElevenLabs to restore it and speak her vows for the first time. This is also the work of a US Congresswoman who lost her voice to cancer and delivered the first AI-assisted congressional speech.
Epic Games used ElevenLabs and the James Earl Jones estate to deploy an interactive Darth Vader in Fortnite, letting players converse with the character live. This is the model for extending celebrity IP into real-time interactive experiences across the world.
Epic Games launched an interactive Darth Vader character in Fortnite powered by ElevenLabs, in partnership with the James Earl Jones estate and Disney.
ElevenLabs has consistently outperformed OpenAI and Anthropic on voice models — text-to-speech, speech-to-text, turn-taking, and music — not through bigger compute, but through specialized architecture and 1,000+ contractors labeling proprietary audio data. Specialization beats scale here.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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