Finding Quality Growth in Emerging Markets with Ian Smith

Finding Quality Growth in Emerging Markets with Ian Smith

Emerging market tech concentration is now as extreme as anything seen post-GFC — the EM index is effectively driven by just 3 companies, all in technology.

Jun 22, 2026 57:53 Difficulty: Intermediate Played

TL;DR

Ian Smith, portfolio manager at William Blair, breaks down why emerging markets offer a genuinely different opportunity set from US stocks. EM is not a monolithic trade — Korea and Taiwan dominate the AI supply chain, while India offers long-term demographic tailwinds despite elevated valuations. Quality and growth have decoupled sharply in EM since 2020, creating dispersion that active managers can exploit. The core takeaway: find good companies, buy them at good prices, and resist the urge to overcomplicate it.

#emerging markets #AI supply chain #quality investing #EM index concentration #US dollar impact #China manufacturing #India growth story #Korea Taiwan semiconductors #active vs passive investing #factor dispersion #deglobalization #capex cycle #ROIC-based valuation #global diversification #token usage optimization #AI capex #MSCI EM #Korea #Taiwan #China #India #US dollar #William Blair #ROIC #factor investing #involution #semiconductor supply chain #active management #dispersion #valuation #IRR

Ian Smith, portfolio manager at William Blair, discusses emerging markets, AI capex supply chains, quality vs. growth factor dynamics, the dollar's role in EM returns, and investment frameworks for China, India, Korea, and Taiwan.

Chapter list
  • Ian Smith explains why EM is not a homogeneous trade, covering the two distinct opportunity sets — AI supply chain leaders and domestic consumption S-curves — and notes EM's cheap valuation vs MSCI World.

  • Ian Smith explains why EM is not a homogeneous trade, covering the two distinct opportunity sets — AI supply chain leaders and domestic consumption S-curves — and notes EM's cheap valuation vs MSCI World.

  • EM represents 60% of global population, 40% of GDP, but only 11% of MSCI ACWI. Ian Smith explains structural drivers of this gap including informality, ROIC/WACC spreads, and Korea's value-up reforms.

  • Ian Smith explains how every EM outperformance and underperformance cycle since 1987 has correlated with dollar weakness or strength, and why a benign dollar unlocks easier monetary and fiscal policy in EM.

  • Ian Smith discusses how the AI capex buildout is reshaping EM indexes, why picks-and-shovels is still the right place in the cycle, and why the $750B capex trajectory implies an inevitable fade.

  • Ian Smith describes how William Blair has escalated AI adoption over 6–9 months — speeding information gathering, supplementing financial modeling, and moving toward optimized token usage.

  • Sponsor reads for Columbia Sportswear's Omni-Shade sun protection and State Farm insurance.

  • Ian Smith explains how MSCI EM quality and growth sub-indices diverged sharply post-2020 as cyclical and physical-world companies replaced intangible-asset platforms as market leaders, with a 20% gap in 2025.

  • Ian Smith describes China's 'involution' dynamic, its manufacturing prowess (battery production lines over a kilometer long), and how companies expanding abroad earn much higher margins.

  • India offers the best long-term EM ingredients — young population, low credit penetration, pro-business government — but has underperformed EM by ~90% since September 2024 as the anti-AI trade.

  • Ian Smith walks through William Blair's three-pillar framework — quality, trajectory, underappreciation — explaining why trajectory and underappreciation drive returns while quality provides asymmetric downside protection.

  • Ian Smith explains William Blair's 10% dollarized IRR hurdle, cross-checked against free cash flow yields and P/E ratios, and how forecasting above consensus signals underappreciation.

  • Ian Smith shares his contrarian preference for financial model discipline and his timeless closing lesson: find good companies, buy at good prices. Hosts wrap up with thanks and podcast contact details.

MSCI EM
MSCI Emerging Markets index — a benchmark tracking large and mid-cap equities across 24 emerging market countries, widely used as the standard EM equity performance gauge.
AI CapEx
Capital expenditure by technology companies — particularly hyperscalers — on AI infrastructure such as data centers, GPUs, and power equipment.
HHI (Herfindahl-Hirschman Index)
A statistical measure of market concentration calculated by summing the squares of market share percentages; higher values indicate greater concentration.
ROIC
Return on Invested Capital — the percentage return a company generates on the total capital invested in its business; a key quality metric used by William Blair.
WACC
Weighted Average Cost of Capital — the blended rate a company must earn on its assets to satisfy all its investors; used alongside ROIC to assess value creation.
IRR
Internal Rate of Return — the annualized effective return rate implied by a stream of future cash flows; William Blair uses a 10% dollarized IRR as their EM investment hurdle.
TAM
Total Addressable Market — the total revenue opportunity available to a product or service if it achieved 100% market share; used to assess growth runway.
Hyperscalers
The largest cloud computing companies — primarily Amazon, Microsoft, and Google — known for operating at massive infrastructure scale; also used to include Meta and others in the AI context.
Picks and shovels
An investing metaphor for companies that supply the tools and infrastructure for a new technology boom rather than betting on which application-layer winner emerges.
Involution
A Chinese socioeconomic term describing hyper-competitive, zero-sum competition in a market where gains by one participant come at the direct expense of others; applied here to describe Chinese domestic business competition.
DM (Developed Markets)
Countries with mature, high-income economies and well-developed capital markets — typically the US, Europe, Japan, Australia — as opposed to emerging markets.
ROIC/WACC spread
The difference between a company's return on invested capital and its cost of capital; a positive spread indicates value creation, a negative spread indicates value destruction.
GST unification
India's Goods and Services Tax reform that replaced a fragmented state-by-state tax system with a unified national tax, making India a single coherent market.
S-shaped consumption curve
An S-curve describing how consumption of a product or service grows slowly at first, then accelerates rapidly as adoption spreads, then plateaus; common in emerging market growth analysis.
Sodium-ion batteries
Next-generation battery technology using sodium instead of lithium as the charge carrier, offering lower material costs; mentioned in the context of China's battery manufacturing innovation.
Faustian pact
A deal in which short-term gain is traded for long-term negative consequences; used here to describe companies that accepted government backing in exchange for potential future conflicts of interest.
Network effects
A phenomenon where a product or service becomes more valuable as more people use it, creating a self-reinforcing competitive moat; cited as a quality attribute for gaming and social media platforms.
Quick commerce
Ultra-fast delivery services (typically under 30 minutes) for everyday goods; cited as an example of an online platform business with real-world operational complexity as a competitive moat.
Tokens
In AI, the units of text processed by large language models; token consumption is the usage-based cost metric for AI tools, analogous to kilowatt-hours for electricity.
Fundamental stability
A quality factor in quantitative investing that measures the consistency and reliability of a company's financial metrics over time; one of the worst-performing factors in MSCI EM in 2025.

Chapter 1 · 00:00

Intro

Ian Smith explains why EM is not a homogeneous trade, covering the two distinct opportunity sets — AI supply chain leaders and domestic consumption S-curves — and notes EM's cheap valuation vs MSCI World.

Chapter 2 · 04:10

Why emerging markets are not one market

Ian Smith explains why EM is not a homogeneous trade, covering the two distinct opportunity sets — AI supply chain leaders and domestic consumption S-curves — and notes EM's cheap valuation vs MSCI World.

Chapter 3 · 08:37

Why EM is underrepresented in global indexes

EM represents 60% of global population, 40% of GDP, but only 11% of MSCI ACWI. Ian Smith explains structural drivers of this gap including informality, ROIC/WACC spreads, and Korea's value-up reforms.

Chapter 4 · 13:16

How the dollar impacts emerging market returns

Ian Smith explains how every EM outperformance and underperformance cycle since 1987 has correlated with dollar weakness or strength, and why a benign dollar unlocks easier monetary and fiscal policy in EM.

Chapter 5 · 18:37

AI capex, picks and shovels, and EM supply chains

Ian Smith discusses how the AI capex buildout is reshaping EM indexes, why picks-and-shovels is still the right place in the cycle, and why the $750B capex trajectory implies an inevitable fade.

Chapter 6 · 24:17

How William Blair is using AI in the investment process

Ian Smith describes how William Blair has escalated AI adoption over 6–9 months — speeding information gathering, supplementing financial modeling, and moving toward optimized token usage.

Chapter 7 · 28:30

Why quality and growth have decoupled in emerging markets

Sponsor reads for Columbia Sportswear's Omni-Shade sun protection and State Farm insurance.

Chapter 8 · 33:18

Why AI disruption creates opportunity for active managers

Ian Smith explains how MSCI EM quality and growth sub-indices diverged sharply post-2020 as cyclical and physical-world companies replaced intangible-asset platforms as market leaders, with a 20% gap in 2025.

Chapter 9 · 37:30

China's overcapacity, competition and global manufacturing edge

Ian Smith describes China's 'involution' dynamic, its manufacturing prowess (battery production lines over a kilometer long), and how companies expanding abroad earn much higher margins.

Chapter 10 · 42:00

India's long-term growth drivers and valuation challenge

India offers the best long-term EM ingredients — young population, low credit penetration, pro-business government — but has underperformed EM by ~90% since September 2024 as the anti-AI trade.

Chapter 11 · 47:00

Finding underappreciated quality in EM stocks

Ian Smith walks through William Blair's three-pillar framework — quality, trajectory, underappreciation — explaining why trajectory and underappreciation drive returns while quality provides asymmetric downside protection.

Chapter 13 · 56:09

The one lesson Ian Smith would teach investors

Ian Smith shares his contrarian preference for financial model discipline and his timeless closing lesson: find good companies, buy at good prices. Hosts wrap up with thanks and podcast contact details.

No indexed bits in this chapter.

Show stoppers

Snapshots ()

Key Quotes ()

This episode

Claims & Sources

7 / 13 cited (54%)

Factual claims made this episode, and whether a source was named.

Technology now represents over 40% of the MSCI Emerging Markets index.

Ian Smith MSCI Emerging Markets Index composition

Since the MSCI EM index started in 1987, there have been two periods of EM outperformance and two of underperformance, each correlating with dollar weakness or strength.

Ian Smith MSCI EM historical data since 1987

The big 3 hyperscalers plus Meta, Oracle, and CoreWeave will spend approximately $750 billion on AI capex this year, growing 80% year-over-year.

Ian Smith no source cited

If the current AI capex growth rate were sustained linearly to 2030, just 6 companies would accumulate $8 trillion in capital expenditure.

Ian Smith no source cited

Emerging markets represent 60% of the global population, 40% of global GDP, but only 11% of the MSCI All Country World Index.

Host MSCI All Country World Index data

12-month trailing performance dispersion within MSCI EM is as high as it has ever been, equal to the level seen coming out of the global financial crisis and exceeding the COVID period.

Ian Smith MSCI EM factor data

The MSCI EM Quality sub-index and Growth sub-index moved in opposite performance directions in 4 out of 5 years from 2020 to 2025, versus only 1 out of 8 years from 2013 to 2020.

Ian Smith MSCI EM Quality and Growth sub-indices data

In 2025, the relative performance gap between the MSCI EM Quality and Growth sub-indices was 20 percentage points.

Ian Smith MSCI EM sub-index performance data 2025

India's equity market has underperformed the MSCI EM index by almost 90% since approximately September 2024.

Ian Smith no source cited

The 'fundamental stability' quality factor in MSCI EM is performing worse year-to-date in 2025 than at any point in the history of that factor.

Ian Smith MSCI EM factor data

William Blair uses a minimum 10% dollarized internal rate of return as its investment hurdle for emerging market stocks.

Ian Smith no source cited

EM valuations relative to MSCI World are approximately as cheap as they have been historically, despite recent outperformance.

Ian Smith no source cited

Alphabet's free cash flow margins have declined to negligible levels amid AI capex spending, with the company potentially needing equity capital raises.

Ian Smith no source cited

This episode

Cast

  • Track
  • Track
  • Track
  • Track
  • Track

Stats

Episode stats

Insight Overview

insights
chapters

Insight distribution

Sub-Categories

Speaker breakdown

Talk Time