The first major Viking raid occurred on June 8, 793, at the holy island of Lindisfarne off the coast of northern England.
#495 – Vikings, Ragnar, Berserkers, Valhalla & the Warriors of the Viking Age
Viking longships averaged 70–120 miles per day — up to 8x faster than English armies — and could sail rivers just 2 feet deep, making every city in Europe a potential target.
Lex Fridman Podcast
#495 – Vikings, Ragnar, Berserkers, Valhalla & the Warriors of the Viking Age
Viking longships averaged 70–120 miles per day — up to 8x faster than English armies — and could sail rivers just 2 feet deep, making every city in Europe a potential target.
TL;DR
Historian Lars Brownworth joins Lex Fridman to unpack the Viking Age — from the 793 raid on Lindisfarne to Leif Erikson's journey to North America 500 years before Columbus [1] — Lex Fridman "Leif Erikson reached North America ~1000 AD: Leif Erikson landed in North America around the year 1000, approximately 500 years before Colu…" 1:13:33 , the berserkers of Odin's chosen warriors [2] — Lars Brownworth "Berserkers were Odin's chosen warriors who felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds. They w…" 59:20 , and the transformation of Norse raiders into state-builders who founded Normandy, Kiev, and Dublin. The Varangian Guard served Byzantine emperors [3] — Lars Brownworth "After Greek fire destroyed their fleet on the Sea of Marmara, pragmatic Vikings pivoted from enemies to guardians of the Byzantine emperor.…" 1:28:20 , and Viking "creative destruction" cleared the ground for modern Europe. The single most useful takeaway: pragmatic adaptability — not brute force — was the true Viking superpower.
Lex Fridman speaks with historian and author Lars Brownworth about the Vikings — their origins, military tactics, religion, exploration of North America, and their transformation from raiders to state-builders. The conversation also covers Ragnar Lothbrok, the Great Heathen Army, Rollo and Normandy, the Varangian Guard, and the Byzantine Empire's role in preserving Western civilization.
-
Lex Fridman opens the episode with a compact but richly detailed introduction to Lars Brownworth, situating him not just as a Viking historian but as the author of books spanning the Normans and the Byzantine Empire, and as the host of what may be the world's first history podcast. The framing is deliberate: the Vikings are not a self-contained story, but a thread connecting the fall of one civilization to the birth of another. Lex sets up the promise of the conversation — 300 years of Norse seafaring that reshaped medieval Europe and, through it, the modern world — establishing for the listener why a historian who covers the Byzantines and the Normans is the ideal guide through Viking history.
-
Lex Fridman's ad segment in this episode runs longer than most and is marked by his characteristic refusal to keep sponsor reads purely transactional. His Larridin read becomes a meditation on how AI agents have fundamentally changed the way he programs and thinks about computers, and his struggle to balance multi-task productivity with deep focus. The BetterHelp read pivots to a discussion of the history of psychiatry as a window into the difficulty of understanding the human mind. The LMNT read describes his daily training regimen of running and jiu-jitsu. The Shopify read turns into a genuine celebration of engineering excellence, citing specific technical blog posts about GraphQL optimization. Together these ads paint a portrait of Lex as a practitioner as much as an interviewer, providing unusually authentic sponsor content.
-
Lindisfarne was not just a raid — it was an ontological shock. Lars Brownworth walks through why the holy island was the worst possible place a Viking could have attacked: it was the most remote, most sacred, and most supposedly protected place in the Christian world, and the ocean surrounding it was considered a defense, not a highway. [1] — Lars Brownworth "On June 8, 793, Vikings stormed the holy island of Lindisfarne — a place where the ocean itself was supposed to be a shield. The monks had …" 09:43 The monk Alcuin's letter to King Æthelred of Northumbria — 'never before has such terror appeared in Britain as we have now suffered from a pagan race' — captures the civilizational horror of the moment. Brownworth then complicates the 'Viking as monster' narrative by explaining that 'Viking' was not an ethnic identity or profession but an activity: most Norse people were farmers, and the word probably derives from 'vik,' the Old Norse for a small inlet or bay. The sources are almost entirely from the perspective of those being attacked, which skewed the historical record dramatically. The extreme northern climate — near the limit of what 9th-century technology could sustain — forged a culture where strength was the supreme value, illustrated by the famous story of a Swedish Viking placing a sword in his newborn son's crib.
-
Lars Brownworth opens this chapter with what he considers the most underappreciated Viking achievement: the longship. Clinker-built for flexibility in ocean swells, undecked and covered only by tents, these vessels crossed the North Atlantic without a compass — navigating by sun, stars, bird sightings, and water color — while drawing less than 2 feet of water, enabling river penetration hundreds of miles inland. [1] — Lars Brownworth "Viking longships averaged 70–120 miles per day — up to 8x faster than English cavalry. With a draft under 2 feet, they could penetrate ever…" 18:50 The speed advantage was staggering: 70–120 miles per day versus the 10–15 miles an English army could manage on a good Roman road. This made every riverside city in Europe a potential target. But speed alone doesn't explain the Vikings' effectiveness. Brownworth reveals a layer of strategic sophistication often overlooked: Vikings would arrive at ports as traders, map the wealth and schedules, learn the Christian liturgical calendar, and then return on high holy days when targets were richest and most vulnerable. Terror itself was a weapon — deliberately cultivated, not a side effect. The chapter closes with the economic logic of the raids: monasteries had become the banking systems of medieval Europe, filled with donated wealth by the Christian faithful, guarded by old men who couldn't fight. For a Viking, it must have felt like winning the lottery. [2] — Lars Brownworth "Vikings would arrive at English ports as traders, map the wealth, memorize the Christian calendar, then sail away and return as raiders — h…" 22:49
-
Ragnar Lothbrok is where myth and history blur so completely that the distinction may not matter. Lars Brownworth notes that the surname 'Lothbrok' — meaning 'hairy breeches,' referring to magic pants that protected against snake venom — is probably a clue we're dealing with legend. But whether real or composite, Ragnar defined what every Viking wanted to be: the rags-to-riches sea king who came from nothing and became so wealthy and powerful that even Danish kings feared him. [1] — Lars Brownworth "Ragnar Lothbrok sailed up the Seine, extorted Paris, and became the model every Viking raider sought to emulate. Whether real or mythic, Ra…" 32:33 Brownworth walks through Ragnar's career arc — the raid on Paris in 845 that extracted 7,000 pounds of silver from Charles the Bald, years of raiding England, and finally his capture by King Aella of Northumberland and execution in a pit of vipers (his magic pants removed at the last moment). His dying words were a promise: his sons would avenge him. They did. [2] — Lars Brownworth "Ragnar's last words — 'When the boar bleats, the piglets come' — were a promise that his 12 sons would avenge him. They did: King Aella, wh…" 36:45 The blood eagle — a ritual execution in which the lungs are removed while the victim still breathes, then spread like wings on the back — was allegedly performed on Aella by Ivar the Boneless. The episode also touches on the Vikings TV show's dramatic license in making Rollo Ragnar's brother, and the Viking ideal of clever wives exemplified by Aslaug's riddle-solving courtship.
-
When a Frankish ambassador asked the Viking besiegers of Paris in 845 who led them, the answer stunned him: they had no king — all were kings, and leadership went to whoever earned it through demonstrated ability. [1] — Lars Brownworth "When a Frankish ambassador asked Viking raiders who their king was at the 845 siege of Paris, the answer was: 'We have no king. We are all …" 42:00 This radical meritocracy — contrasted with hereditary succession, which Brownworth notes tends to produce 'a Caligula more likely than not' — made Viking war bands exceptionally adaptive and terrifying. But it was also part of why the Viking Age was so brief: the same pragmatism that made them fearsome in battle led them, once they had won, to rapidly adopt the institutions of the cultures they conquered. Brownworth traces this pattern across France, England, and beyond: raid, conquer, build a state, integrate, and within a generation lose the language, the gods, and the Norse names. The 'Viking' identity evaporated by design — because it worked.
-
Rollo's story is the purest example of the Viking arc: born probably in Norway, driven out of too many places, accumulating 20–30 tons of silver through decades of raiding, and finally offered legitimacy by a desperate Frankish king. [1] — Lars Brownworth "Rollo — so tall he had to walk because Viking ponies couldn't carry him — went from penniless raider to founder of Normandy in a single lif…" 46:42 The 911 Treaty of Saint-Clair-sur-Epte — which Charles the Simple offered Rollo in exchange for defending the Norman coast against other Vikings — was, as Brownworth puts it, 'like putting a burglar in charge of your security.' It worked brilliantly. The famous scene of Rollo's fealty ceremony, where one of his enormous guards lifted the king's foot to his mouth and sent the king tumbling backward, perfectly encapsulates the real power relationship between the Norman dukes and the French crown. Within a generation, Rollo's descendants had renamed themselves (his son was called William), abandoned Old Norse and Odin, and were building churches. But their Viking vitality remained: the Normans led the First Crusade, created the Kingdom of England, and arguably transformed all of medieval Europe. Brownworth's thesis — that Viking 'creative destruction' cleared the ground for something stronger — lands fully here.
-
The Norse religious imagination was not comfortable. At its center was not salvation but an eternal, ultimately losing war between order and chaos. [1] — Lars Brownworth "Berserkers were Odin's chosen warriors who felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds. They w…" 59:20 Odin — god of war, poetry, madness, and death — was a disturbing deity even by Viking standards: one of his titles was the Raven Feeder, meaning that by creating corpses you were doing Odin's work. His chosen warriors, the berserkers, entered battle trances in which they felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds — giving the English language the word 'berserk.' [2] — Lars Brownworth "In Viking cosmology, the highest honor was Valhalla: a hall where brave warriors fight all day, have their wounds healed each night, feast …" 1:00:20 The Viking afterlife was a stark meritocracy: the brave went to Valhalla to fight and feast forever, preparing for the doomed battle of Ragnarök; everyone else went to Hel — a colorless, fog-shrouded underworld that was not a place of punishment but simply of forgetting. Brownworth also explores how Norse religious practices functioned as social technology, encoding survival imperatives (like hospitality in harsh winters) as divine commands: Odin traveled in disguise and would bless those who offered shelter and kill those who didn't.
-
The map Lex Fridman displays at this point in the conversation — showing Viking ocean routes and river systems spanning from Newfoundland to the Caspian Sea — strikes Lars Brownworth with genuine awe. The key is not just the geographic reach, but the navigational conditions: no compass, no maps, just the sun, the stars, the color of the water, and birds in the sky. The first Norseman to reach Iceland, Naddod, got there accidentally — and found two Irish monks who had rowed there in a skin canoe, trying to escape the world. This sets up one of the episode's most poetic passages: Lex connecting the Viking spirit to Werner Herzog's documentary footage of a lone penguin abandoning its colony to walk toward the mountains and certain death. Lars responds with Tennyson's Ulysses — 'my purpose holds to sail beyond the baths of all the western stars until I die' — as the perfect encapsulation of what made the Vikings historically and culturally immortal. They didn't yield, even when yielding would have been the rational choice.
-
The story of Viking North America begins with a family of exiles. Erik the Red — kicked out of Norway for killings, then kicked out of Iceland for more killings — sailed west to Greenland and committed what Lars Brownworth calls the greatest real estate scam in history: naming a glacier-covered island 'Greenland' and inventing stories of salmon so abundant you could scoop them by hand, luring 500 settlers across 2,000 miles of open ocean. [2] — Lars Brownworth "Exiled from Norway, then exiled from Iceland, Erik the Red landed on a glacier-covered island and called it 'Greenland' — then fabricated s…" 1:20:00 His son Leif Erikson, facing a Greenland already running short of resources, pushed further west on the testimony of a Viking who had glimpsed land through the clouds. [1] — Lars Brownworth "Around the year 1000, Leif Erikson landed in Vinland — now identified as Newfoundland — 500 years before Columbus. He found inexhaustible t…" 1:13:33 He landed in Vinland — now L'Anse aux Meadows — and became the first European on American soil, 500 years before Columbus, standing on a continent of inexhaustible timber and food without knowing it. The Vikings stayed 3 years and left: outnumbered millions-to-one by Algonquin peoples who never stopped attacking, still stubbornly attempting animal husbandry in a climate that wouldn't support it, and 2,000 miles from their nearest supply base. Brownworth and Fridman explore an evocative counterfactual: had the Vikings succeeded and spread southward, the history of the American continent — including the catastrophic impact of European diseases on indigenous populations — might have been entirely different.
-
The east is the most surprising direction the Vikings went, yet it follows the same internal logic: Sweden faces east, so Swedish Vikings went east, using the Volga and Dnieper river systems as highways to the Black Sea, the Caspian, and eventually Constantinople. [1] — Lars Brownworth "While Norwegian Vikings went west and Danes went south, Swedish Vikings went east — using the Volga and Dnieper river systems to reach the …" 1:25:55 The Varangian leader Rurik established the Kievan Rus around Novgorod and Kiev in 862–882 — the political ancestor of modern Russia — and opened trade routes that connected Scandinavian amber and furs with the riches of the Abbasid Caliphate and Byzantium. (A Buddha statuette found in a Swedish coin hoard demonstrates the extraordinary reach of this network.) When Vikings eventually attacked Constantinople, Byzantine Greek fire — a napalm-like substance that burned on contact with air or water and continued to burn underwater — destroyed their fleets on the Sea of Marmara. [2] — Lars Brownworth "After Greek fire destroyed their fleet on the Sea of Marmara, pragmatic Vikings pivoted from enemies to guardians of the Byzantine emperor.…" 1:28:20 In classic Viking fashion, the response to losing was to join: the Varangian Guard, meaning 'men of the oath,' became the Byzantine emperor's most celebrated and feared bodyguard corps, with famous Vikings like Harald Hardrada serving in its ranks. The Knut the Great segment follows, examining the 11th-century North Sea Empire and the famous story of Knut commanding the tide to stop — an act of public humility to shame his sycophantic courtiers.
-
The Byzantine Empire's importance to Western civilization is Lars Brownworth's deepest passion, and this chapter is where his argument reaches its fullest expression. [1] — Lars Brownworth "At its peak under Basil II, Constantinople had near-100% literacy and courtiers who memorized Plato. But when Basil died, his bureaucracy d…" 1:43:00 Constantinople's position as a geographic choke point — blocking Islamic armies from entering Europe through the Black Sea — gave the West the time it needed to develop. Greek fire stopped Viking fleets; the same city stopped the 7th-century Islamic expansion. When the Byzantines eventually fell, their scholars fled to Italy carrying the works of Plato and Aristotle in languages Western Europeans could no longer read — directly igniting the Renaissance. [2] — Lars Brownworth "Battle of Manzikert: 1071 — Byzantine collapse trigger: The Battle of Manzikert in 1071, where Seljuk Turks defeated the Byzantine army, wa…" 1:44:40 Brownworth identifies the seeds of collapse not in external enemies but in internal bureaucratic self-destruction: after the brilliant but autocratic Basil II died in 1025, the court convinced itself it could govern without a strong emperor, and deliberately selected weak rulers. The 1071 Battle of Manzikert — where Seljuk Turks destroyed the Byzantine army and flooded Anatolia — stripped the empire of its heartland and made eventual collapse inevitable. The First Crusade was actually Emperor Alexius's attempt to recover Asia Minor, not Jerusalem. Brownworth closes by connecting this lesson to modernity: the pattern of institutional rigidity, bureaucratic capture, and failure to adapt applies far beyond Byzantium.
-
The episode's closing hour ranges widely, from the surprising fact that Vikings were mocked by English settlers for bathing too frequently (and were reportedly more attractive to English women because of their grooming habits), to a deep discussion of the great man theory of history. Lars Brownworth comes down firmly on the side of individual agency: he cannot imagine the Protestant Reformation without Martin Luther, the Roman Empire without Augustus, or the Mongol conquests without Genghis Khan. But he qualifies this: 'the moment needs the man, but the man also needs the moment.' Lex and Lars discuss what the Byzantine Empire — with its 1,000-year lifespan and never a year of peace on all frontiers — teaches about governance, immigration, inflation, and the dangers of absolute power. Brownworth draws on Frederick Douglass and Marcus Aurelius to make his central argument: the great conversation of human history is accessible to everyone, because the people in it were not alien — they were psychologically identical to us. Human nature has not changed, which is why we must study history not as a collection of colorful anecdotes but as a diagnostic tool for understanding ourselves. The episode closes with two lines from the Volsunga Saga: 'Fear not death, for the hour of your doom is set, and none may escape it' and 'Better to fight and fall than to live without hope.'
- Danegeld
- A tribute or tax paid by English and Frankish rulers to Viking raiders to prevent attacks; the word literally means 'Danish payment' — Lars Brownworth uses it to describe Æthelred's disastrous policy of paying off Vikings.
- Varangian Guard
- The elite imperial bodyguard of the Byzantine emperors, composed originally of Norse/Viking warriors who swore oaths of loyalty; 'Varangian' derives from Old Norse meaning 'men of the oath.'
- Clinker-built
- A boat-building technique where hull planks overlap each other (like clapboard siding) rather than meeting edge-to-edge, giving Viking longships flexibility and strength on rough open water.
- Blood eagle
- A ritualistic Viking execution — probably mythologized — in which the victim's back was cut open, ribs severed, and lungs pulled out to resemble wings; used on King Aella by Ragnar's son Ivar the Boneless.
- Berserker
- An elite Viking warrior associated with Odin who entered a trance-like battle frenzy, felt no pain, and attacked indiscriminately; the source of the English word 'berserk.'
- Ragnarök
- In Norse mythology, the apocalyptic final battle in which the gods — including Odin and Thor — are destined to die alongside the monsters, plunging the world into chaos and darkness.
- Valhalla
- In Viking cosmology, the hall of the honored dead ruled by Odin, where brave warriors who die in battle feast, fight, and are resurrected daily to train for Ragnarök.
- Kievan Rus
- The medieval state founded by Varangian (Swedish Viking) leader Rurik and his descendants around Novgorod and Kiev in the 860s–880s, considered the political ancestor of modern Russia, Ukraine, and Belarus.
- Skraeling
- The Old Norse term used by Viking explorers to describe the indigenous peoples they encountered in North America, likely derived from a word meaning 'screechers' or 'barbarians.'
- Heptarchy
- The seven Anglo-Saxon kingdoms of pre-Viking England (Northumbria, Mercia, East Anglia, Essex, Kent, Sussex, and Wessex); the Viking invasions destroyed all but Wessex.
- Greek fire
- A Byzantine incendiary weapon — a form of napalm made from naphtha, oil, and other compounds — that could ignite on contact with air or water and was used to destroy Viking fleets attacking Constantinople; its precise formula remains unknown.
- Carolingian Renaissance
- The revival of learning, literacy, and culture under Charlemagne in the late 8th and early 9th centuries, largely credited to the scholar Alcuin, which elevated European civilization before the Viking disruptions.
- Liege lord
- In the feudal system, a lord to whom a vassal owes primary allegiance; when Rollo signed the Treaty of Saint-Clair-sur-Epte, the Frankish king became his liege lord — a relationship Rollo immediately treated with creative flexibility.
- Husbandry
- The farming and care of livestock and crops; Lars Brownworth uses the term to explain why Viking Greenland settlements ultimately failed — they stubbornly continued animal husbandry in an environment wholly unsuited to it.
- Aesir
- The principal group of Norse gods — including Odin, Thor, and Tyr — who represent order and stability in an eternal cosmic war against the giants and monsters of chaos.
- Snorri Sturluson
- A 13th-century Icelandic Christian author who compiled much of what we know about Norse mythology and Viking-Age poetry in works like the Prose Edda, writing at the very end of the Viking Age.
- Stultifying
- Causing someone to feel bored and drained of initiative; Lars Brownworth uses it to describe the suffocating bureaucratic culture that helped doom the late Byzantine Empire.
- Meritocracy
- A system in which advancement is based on demonstrated talent and achievement rather than birth or inheritance; Lex Fridman and Lars Brownworth cite it as a key strength of both Viking war bands and the Mongol army.
- Polyglot
- Consisting of or using several languages or a mixture of many cultural and ethnic groups; used to describe both the Byzantine Empire's diverse population and, by analogy, the United States.
- Intrepidness
- The quality of being fearlessly adventurous and bold in the face of danger or uncertainty; Lars Brownworth uses it to describe the psychological disposition required to cross the North Atlantic without a compass.
Chapter 3 · 08:57
The start of the Viking Age
Lindisfarne was not just a raid — it was an ontological shock. Lars Brownworth walks through why the holy island was the worst possible place a Viking could have attacked: it was the most remote, most sacred, and most supposedly protected place in the Christian world, and the ocean surrounding it was considered a defense, not a highway. [1] — Lars Brownworth "On June 8, 793, Vikings stormed the holy island of Lindisfarne — a place where the ocean itself was supposed to be a shield. The monks had …" 09:43 The monk Alcuin's letter to King Æthelred of Northumbria — 'never before has such terror appeared in Britain as we have now suffered from a pagan race' — captures the civilizational horror of the moment. Brownworth then complicates the 'Viking as monster' narrative by explaining that 'Viking' was not an ethnic identity or profession but an activity: most Norse people were farmers, and the word probably derives from 'vik,' the Old Norse for a small inlet or bay. The sources are almost entirely from the perspective of those being attacked, which skewed the historical record dramatically. The extreme northern climate — near the limit of what 9th-century technology could sustain — forged a culture where strength was the supreme value, illustrated by the famous story of a Swedish Viking placing a sword in his newborn son's crib.
Claims made here
Alcuin, Charlemagne's favorite scholar, is largely credited with the Carolingian Renaissance, including the introduction of word spacing and punctuation in written texts.
The Viking Age lasted less than 3 centuries, yet reshaped medieval Europe and the trajectory of Western civilization.
On June 8, 793, Vikings stormed the holy island of Lindisfarne — a place where the ocean itself was supposed to be a shield. The monks had no weapons; the sea had no enemies. In one morning, both assumptions died, and the Viking Age began.
Vikings from Norway attacked the holy island of Lindisfarne, slaughtering monks and plundering its treasures — the first major Viking raid and the terror-defining opening of the Viking Age.
Chapter 4 · 18:50
Viking military strategy, tactics & technology
Lars Brownworth opens this chapter with what he considers the most underappreciated Viking achievement: the longship. Clinker-built for flexibility in ocean swells, undecked and covered only by tents, these vessels crossed the North Atlantic without a compass — navigating by sun, stars, bird sightings, and water color — while drawing less than 2 feet of water, enabling river penetration hundreds of miles inland. [1] — Lars Brownworth "Viking longships averaged 70–120 miles per day — up to 8x faster than English cavalry. With a draft under 2 feet, they could penetrate ever…" 18:50 The speed advantage was staggering: 70–120 miles per day versus the 10–15 miles an English army could manage on a good Roman road. This made every riverside city in Europe a potential target. But speed alone doesn't explain the Vikings' effectiveness. Brownworth reveals a layer of strategic sophistication often overlooked: Vikings would arrive at ports as traders, map the wealth and schedules, learn the Christian liturgical calendar, and then return on high holy days when targets were richest and most vulnerable. Terror itself was a weapon — deliberately cultivated, not a side effect. The chapter closes with the economic logic of the raids: monasteries had become the banking systems of medieval Europe, filled with donated wealth by the Christian faithful, guarded by old men who couldn't fight. For a Viking, it must have felt like winning the lottery. [2] — Lars Brownworth "Vikings would arrive at English ports as traders, map the wealth, memorize the Christian calendar, then sail away and return as raiders — h…" 22:49
Claims made here
Viking longships had a draft of less than 2 feet, allowing them to sail in rivers only 2 feet deep and be carried by 20 men around obstacles.
English armies on good Roman roads could average 10–15 miles per day; cavalry units could average about 20 miles per day.
Viking longships averaged 70–120 miles per day, vastly outpacing land armies and cavalry.
King Æthelred the Unready paid 7.5 million silver pennies — approximately 48,000 pounds of silver — in a single year as Danegeld to the Vikings.
Over the course of his reign, Æthelred the Unready paid approximately 20 tons of gold and silver in Danegeld.
Viking longships averaged 70–120 miles per day — up to 8x faster than English cavalry. With a draft under 2 feet, they could penetrate every city in Europe via its rivers, and 20 men could carry the vessel around any obstacle. Speed was the Viking superpower.
Viking longships had a draft of less than 2 feet, allowing them to sail rivers only 2 feet deep, and 20 men could physically carry the vessel around obstacles.
Viking longships averaged 70–120 miles per day, while English cavalry could only manage about 20 miles per day, giving Vikings an overwhelming speed advantage.
Vikings would arrive at English ports as traders, map the wealth, memorize the Christian calendar, then sail away and return as raiders — hitting on Easter or Christmas for maximum value. Terror wasn't a side effect. It was the strategy.
By the time of the French Revolution, the Catholic Church was the largest single landowner in France, explaining why monasteries were such lucrative Viking targets.
English King Æthelred the Unready paid 7.5 million silver pennies in a single year as Danegeld to make the Vikings leave, equivalent to 48,000 pounds of silver — which only attracted more raiders.
Over the course of his reign, Æthelred the Unready paid approximately 20 tons of gold and silver in Danegeld, taxing his own population to fund payments that only encouraged more Viking raids.
Chapter 5 · 32:33
Ragnar Lothbrok
Ragnar Lothbrok is where myth and history blur so completely that the distinction may not matter. Lars Brownworth notes that the surname 'Lothbrok' — meaning 'hairy breeches,' referring to magic pants that protected against snake venom — is probably a clue we're dealing with legend. But whether real or composite, Ragnar defined what every Viking wanted to be: the rags-to-riches sea king who came from nothing and became so wealthy and powerful that even Danish kings feared him. [1] — Lars Brownworth "Ragnar Lothbrok sailed up the Seine, extorted Paris, and became the model every Viking raider sought to emulate. Whether real or mythic, Ra…" 32:33 Brownworth walks through Ragnar's career arc — the raid on Paris in 845 that extracted 7,000 pounds of silver from Charles the Bald, years of raiding England, and finally his capture by King Aella of Northumberland and execution in a pit of vipers (his magic pants removed at the last moment). His dying words were a promise: his sons would avenge him. They did. [2] — Lars Brownworth "Ragnar's last words — 'When the boar bleats, the piglets come' — were a promise that his 12 sons would avenge him. They did: King Aella, wh…" 36:45 The blood eagle — a ritual execution in which the lungs are removed while the victim still breathes, then spread like wings on the back — was allegedly performed on Aella by Ivar the Boneless. The episode also touches on the Vikings TV show's dramatic license in making Rollo Ragnar's brother, and the Viking ideal of clever wives exemplified by Aslaug's riddle-solving courtship.
Claims made here
Ragnar Lothbrok's raid on Paris in 845 netted approximately 7,000 pounds of silver from King Charles the Bald.
Scandinavia was described by a Roman author who mistakenly believed it was an island inhabited by a single tribe called the Scandia.
Ragnar Lothbrok sailed up the Seine, extorted Paris, and became the model every Viking raider sought to emulate. Whether real or mythic, Ragnar defined what a Viking was supposed to want: wealth, fame, and glory — and the sons to avenge your name if you died badly.
Ragnar's last words — 'When the boar bleats, the piglets come' — were a promise that his 12 sons would avenge him. They did: King Aella, who had Ragnar thrown into a viper pit, became the first recorded victim of the blood eagle, a ritual execution where the lungs were removed while the victim still breathed.
King Aella of Northumberland, who killed Ragnar Lothbrok by throwing him into a pit of vipers, was allegedly the first victim of the blood eagle — a ritual execution performed by Ragnar's son Ivar the Boneless.
Chapter 6 · 42:00
The Great Heathen Army
When a Frankish ambassador asked the Viking besiegers of Paris in 845 who led them, the answer stunned him: they had no king — all were kings, and leadership went to whoever earned it through demonstrated ability. [1] — Lars Brownworth "When a Frankish ambassador asked Viking raiders who their king was at the 845 siege of Paris, the answer was: 'We have no king. We are all …" 42:00 This radical meritocracy — contrasted with hereditary succession, which Brownworth notes tends to produce 'a Caligula more likely than not' — made Viking war bands exceptionally adaptive and terrifying. But it was also part of why the Viking Age was so brief: the same pragmatism that made them fearsome in battle led them, once they had won, to rapidly adopt the institutions of the cultures they conquered. Brownworth traces this pattern across France, England, and beyond: raid, conquer, build a state, integrate, and within a generation lose the language, the gods, and the Norse names. The 'Viking' identity evaporated by design — because it worked.
When a Frankish ambassador asked Viking raiders who their king was at the 845 siege of Paris, the answer was: 'We have no king. We are all kings.' Radically decentralized, purely meritocratic — leadership went to whoever proved themselves. It was also what made them terrifying.
Within a single generation of settling Normandy, the Norse language, Viking names, and worship of Odin had entirely disappeared among Rollo's descendants, replaced by French culture.
Chapter 7 · 46:42
Rollo and Normandy
Rollo's story is the purest example of the Viking arc: born probably in Norway, driven out of too many places, accumulating 20–30 tons of silver through decades of raiding, and finally offered legitimacy by a desperate Frankish king. [1] — Lars Brownworth "Rollo — so tall he had to walk because Viking ponies couldn't carry him — went from penniless raider to founder of Normandy in a single lif…" 46:42 The 911 Treaty of Saint-Clair-sur-Epte — which Charles the Simple offered Rollo in exchange for defending the Norman coast against other Vikings — was, as Brownworth puts it, 'like putting a burglar in charge of your security.' It worked brilliantly. The famous scene of Rollo's fealty ceremony, where one of his enormous guards lifted the king's foot to his mouth and sent the king tumbling backward, perfectly encapsulates the real power relationship between the Norman dukes and the French crown. Within a generation, Rollo's descendants had renamed themselves (his son was called William), abandoned Old Norse and Odin, and were building churches. But their Viking vitality remained: the Normans led the First Crusade, created the Kingdom of England, and arguably transformed all of medieval Europe. Brownworth's thesis — that Viking 'creative destruction' cleared the ground for something stronger — lands fully here.
Rollo — so tall he had to walk because Viking ponies couldn't carry him — went from penniless raider to founder of Normandy in a single lifetime. His 911 Treaty with Charles the Simple put a burglar in charge of coastal security, and it worked brilliantly. Within a generation, his descendants would conquer England.
In 911, the Viking leader Rollo signed the Treaty of Saint-Clair-sur-Epte with Frankish King Charles the Simple, receiving the land that became Normandy in exchange for defending the French coast from other Vikings.
Chapter 8 · 56:54
Viking religion and Valhalla
The Norse religious imagination was not comfortable. At its center was not salvation but an eternal, ultimately losing war between order and chaos. [1] — Lars Brownworth "Berserkers were Odin's chosen warriors who felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds. They w…" 59:20 Odin — god of war, poetry, madness, and death — was a disturbing deity even by Viking standards: one of his titles was the Raven Feeder, meaning that by creating corpses you were doing Odin's work. His chosen warriors, the berserkers, entered battle trances in which they felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds — giving the English language the word 'berserk.' [2] — Lars Brownworth "In Viking cosmology, the highest honor was Valhalla: a hall where brave warriors fight all day, have their wounds healed each night, feast …" 1:00:20 The Viking afterlife was a stark meritocracy: the brave went to Valhalla to fight and feast forever, preparing for the doomed battle of Ragnarök; everyone else went to Hel — a colorless, fog-shrouded underworld that was not a place of punishment but simply of forgetting. Brownworth also explores how Norse religious practices functioned as social technology, encoding survival imperatives (like hospitality in harsh winters) as divine commands: Odin traveled in disguise and would bless those who offered shelter and kill those who didn't.
Berserkers were Odin's chosen warriors who felt no pain, attacked friend and foe alike, and kept fighting after catastrophic wounds. They were considered possessed by the divine madness of Odin — the god of both battle and poetry — and they gave the English language the word 'berserk.'
In Viking cosmology, the highest honor was Valhalla: a hall where brave warriors fight all day, have their wounds healed each night, feast on unlimited food and drink, and repeat — forever — preparing for the final apocalyptic battle of Ragnarök. It's a heaven built entirely around the love of combat.
Chapter 9 · 1:07:25
Viking explorers
The map Lex Fridman displays at this point in the conversation — showing Viking ocean routes and river systems spanning from Newfoundland to the Caspian Sea — strikes Lars Brownworth with genuine awe. The key is not just the geographic reach, but the navigational conditions: no compass, no maps, just the sun, the stars, the color of the water, and birds in the sky. The first Norseman to reach Iceland, Naddod, got there accidentally — and found two Irish monks who had rowed there in a skin canoe, trying to escape the world. This sets up one of the episode's most poetic passages: Lex connecting the Viking spirit to Werner Herzog's documentary footage of a lone penguin abandoning its colony to walk toward the mountains and certain death. Lars responds with Tennyson's Ulysses — 'my purpose holds to sail beyond the baths of all the western stars until I die' — as the perfect encapsulation of what made the Vikings historically and culturally immortal. They didn't yield, even when yielding would have been the rational choice.
Chapter 10 · 1:12:33
Vikings in North America
The story of Viking North America begins with a family of exiles. Erik the Red — kicked out of Norway for killings, then kicked out of Iceland for more killings — sailed west to Greenland and committed what Lars Brownworth calls the greatest real estate scam in history: naming a glacier-covered island 'Greenland' and inventing stories of salmon so abundant you could scoop them by hand, luring 500 settlers across 2,000 miles of open ocean. [2] — Lars Brownworth "Exiled from Norway, then exiled from Iceland, Erik the Red landed on a glacier-covered island and called it 'Greenland' — then fabricated s…" 1:20:00 His son Leif Erikson, facing a Greenland already running short of resources, pushed further west on the testimony of a Viking who had glimpsed land through the clouds. [1] — Lars Brownworth "Around the year 1000, Leif Erikson landed in Vinland — now identified as Newfoundland — 500 years before Columbus. He found inexhaustible t…" 1:13:33 He landed in Vinland — now L'Anse aux Meadows — and became the first European on American soil, 500 years before Columbus, standing on a continent of inexhaustible timber and food without knowing it. The Vikings stayed 3 years and left: outnumbered millions-to-one by Algonquin peoples who never stopped attacking, still stubbornly attempting animal husbandry in a climate that wouldn't support it, and 2,000 miles from their nearest supply base. Brownworth and Fridman explore an evocative counterfactual: had the Vikings succeeded and spread southward, the history of the American continent — including the catastrophic impact of European diseases on indigenous populations — might have been entirely different.
Claims made here
Leif Erikson reached North America around the year 1000 AD, approximately 500 years before Columbus.
Erik the Red named his discovered island 'Greenland' as a deliberate marketing deception to attract settlers from overcrowded Iceland.
Erik the Red took 25 ships from Iceland to Greenland, of which 14 arrived successfully.
The Viking Greenland colonies survived until the 1400s, when they went silent and disappeared.
Around the year 1000, Leif Erikson landed in Vinland — now identified as Newfoundland — 500 years before Columbus. He found inexhaustible timber and food, but also relentless native resistance from the Algonquin. After 3 years, the Vikings left, told almost no one, and the discovery vanished into northern sagas.
Leif Erikson landed in North America around the year 1000, approximately 500 years before Columbus, settling briefly at a site now identified as L'Anse aux Meadows in Newfoundland.
Exiled from Norway, then exiled from Iceland, Erik the Red landed on a glacier-covered island and called it 'Greenland' — then fabricated stories of salmon so plentiful you could scoop them by hand. It worked: he lured hundreds of settlers across 2,000 miles of open ocean to a place where all their cattle died the first winter.
Erik the Red called the icy island 'Greenland' to attract settlers, claiming salmon were so plentiful you could scoop them by hand — a deliberate lie Lars Brownworth calls the greatest real estate scam in history.
Knut the Great, known as the Emperor of the North, controlled England, Scotland, Wales, Ireland, Norway, Sweden, and Denmark — one of the most powerful rulers of the Viking Age.
Erik the Red established two settlements in Greenland — the Western Settlement and the Eastern Settlement — taking 25 ships from Iceland, of which 14 made it.
The Viking colonies in Greenland survived until the 1400s, eventually failing because colonists stubbornly refused to abandon animal husbandry and adapt to the Arctic environment.
Chapter 11 · 1:25:55
Vikings in the East
The east is the most surprising direction the Vikings went, yet it follows the same internal logic: Sweden faces east, so Swedish Vikings went east, using the Volga and Dnieper river systems as highways to the Black Sea, the Caspian, and eventually Constantinople. [1] — Lars Brownworth "While Norwegian Vikings went west and Danes went south, Swedish Vikings went east — using the Volga and Dnieper river systems to reach the …" 1:25:55 The Varangian leader Rurik established the Kievan Rus around Novgorod and Kiev in 862–882 — the political ancestor of modern Russia — and opened trade routes that connected Scandinavian amber and furs with the riches of the Abbasid Caliphate and Byzantium. (A Buddha statuette found in a Swedish coin hoard demonstrates the extraordinary reach of this network.) When Vikings eventually attacked Constantinople, Byzantine Greek fire — a napalm-like substance that burned on contact with air or water and continued to burn underwater — destroyed their fleets on the Sea of Marmara. [2] — Lars Brownworth "After Greek fire destroyed their fleet on the Sea of Marmara, pragmatic Vikings pivoted from enemies to guardians of the Byzantine emperor.…" 1:28:20 In classic Viking fashion, the response to losing was to join: the Varangian Guard, meaning 'men of the oath,' became the Byzantine emperor's most celebrated and feared bodyguard corps, with famous Vikings like Harald Hardrada serving in its ranks. The Knut the Great segment follows, examining the 11th-century North Sea Empire and the famous story of Knut commanding the tide to stop — an act of public humility to shame his sycophantic courtiers.
Claims made here
Norse runes carved by bored Varangian Guards can still be seen today on the marble balcony railings inside the Hagia Sophia.
Dublin, Limerick, and almost every major city in Ireland was founded by the Vikings.
The 12 Byzantine Rulers podcast was one of the first — if not the first — history podcasts, launched in June 2005.
Inside Constantinople at the height of the Byzantine Empire under Basil II, the literacy rate was close to 100%.
While Norwegian Vikings went west and Danes went south, Swedish Vikings went east — using the Volga and Dnieper river systems to reach the Black Sea, the Caspian, and ultimately Constantinople. Along the way they founded Novgorod and Kiev, establishing the Kievan Rus, the ancestor of modern Russia.
After Greek fire destroyed their fleet on the Sea of Marmara, pragmatic Vikings pivoted from enemies to guardians of the Byzantine emperor. The Varangian Guard — 'men of the oath' — served Byzantine rulers for centuries, and bored guards even carved Norse runes into the marble balcony of Hagia Sophia.
Norse runes carved by bored Varangian Guards can still be seen on the marble balcony railings inside the Hagia Sophia in Constantinople today.
In 2005, Lars Brownworth recorded himself explaining Byzantine history to his brother — who then secretly submitted it as a podcast without telling him. By the time Lars found out (while on a dig in Petra), listeners were already demanding episode 2. The history podcast genre was born by accident.
Lars Brownworth's 12 Byzantine Rulers podcast launched in June 2005, making it one of the first — if not the first — history podcasts ever produced.
At its peak under Basil II, Constantinople had near-100% literacy and courtiers who memorized Plato. But when Basil died, his bureaucracy decided it didn't need a strong emperor — and deliberately chose weak rulers. The disastrous Battle of Manzikert in 1071 followed, and the empire never recovered its Anatolian heartland.
At its height, inside Constantinople itself, the literacy rate was close to 100%, reflecting the Byzantine Empire's extraordinary emphasis on education and classical culture.
The Battle of Manzikert in 1071, where Seljuk Turks defeated the Byzantine army, was the decisive event that set the empire on an irreversible trajectory toward collapse by stripping it of Anatolia.
Chapter 12 · 1:45:33
Byzantine Empire
The Byzantine Empire's importance to Western civilization is Lars Brownworth's deepest passion, and this chapter is where his argument reaches its fullest expression. [1] — Lars Brownworth "At its peak under Basil II, Constantinople had near-100% literacy and courtiers who memorized Plato. But when Basil died, his bureaucracy d…" 1:43:00 Constantinople's position as a geographic choke point — blocking Islamic armies from entering Europe through the Black Sea — gave the West the time it needed to develop. Greek fire stopped Viking fleets; the same city stopped the 7th-century Islamic expansion. When the Byzantines eventually fell, their scholars fled to Italy carrying the works of Plato and Aristotle in languages Western Europeans could no longer read — directly igniting the Renaissance. [2] — Lars Brownworth "Battle of Manzikert: 1071 — Byzantine collapse trigger: The Battle of Manzikert in 1071, where Seljuk Turks defeated the Byzantine army, wa…" 1:44:40 Brownworth identifies the seeds of collapse not in external enemies but in internal bureaucratic self-destruction: after the brilliant but autocratic Basil II died in 1025, the court convinced itself it could govern without a strong emperor, and deliberately selected weak rulers. The 1071 Battle of Manzikert — where Seljuk Turks destroyed the Byzantine army and flooded Anatolia — stripped the empire of its heartland and made eventual collapse inevitable. The First Crusade was actually Emperor Alexius's attempt to recover Asia Minor, not Jerusalem. Brownworth closes by connecting this lesson to modernity: the pattern of institutional rigidity, bureaucratic capture, and failure to adapt applies far beyond Byzantium.
Claims made here
Greek had effectively died out in the western part of the Roman Empire by roughly the time of Justinian in the 500s, and Latin had died out in the east by the 14th century.
Outside of Great Britain, all European legal systems are ultimately based on the Code of Justinian.
The Byzantine Empire never experienced a single year of complete peace on all its frontiers throughout its entire roughly 1,000-year history.
The Byzantine (East Roman) Empire lasted roughly 1,000 years — one of the longest-running states in history — never experiencing a single year of complete peace on all frontiers.
Chapter 13 · 1:56:57
History and human nature
The episode's closing hour ranges widely, from the surprising fact that Vikings were mocked by English settlers for bathing too frequently (and were reportedly more attractive to English women because of their grooming habits), to a deep discussion of the great man theory of history. Lars Brownworth comes down firmly on the side of individual agency: he cannot imagine the Protestant Reformation without Martin Luther, the Roman Empire without Augustus, or the Mongol conquests without Genghis Khan. But he qualifies this: 'the moment needs the man, but the man also needs the moment.' Lex and Lars discuss what the Byzantine Empire — with its 1,000-year lifespan and never a year of peace on all frontiers — teaches about governance, immigration, inflation, and the dangers of absolute power. Brownworth draws on Frederick Douglass and Marcus Aurelius to make his central argument: the great conversation of human history is accessible to everyone, because the people in it were not alien — they were psychologically identical to us. Human nature has not changed, which is why we must study history not as a collection of colorful anecdotes but as a diagnostic tool for understanding ourselves. The episode closes with two lines from the Volsunga Saga: 'Fear not death, for the hour of your doom is set, and none may escape it' and 'Better to fight and fall than to live without hope.'
No indexed bits in this chapter.
Show stoppers
Snapshots ()
Key Quotes ()
This episode
Cast
-
Norwegian Viking who signed the 911 Treaty of Saint-Clair-sur-Epte with the Frankish king and became the first ruler of Normandy; discussed as the archetype of the Viking-turned-statesman.
-
Semi-mythical 9th-century Viking warlord who raided Paris in 845 and whose sons led the Great Heathen Army into England; discussed as the defining template of Viking ambition.
-
Frankish king crowned emperor on Christmas Day 800, who consolidated much of Western and Central Europe; his wealthy but poorly governed empire was a primary Viking target.
-
Norwegian Viking twice exiled (from Norway and then Iceland) who discovered and settled Greenland, famously naming it deceptively to attract settlers — called the greatest real estate scam in history.
-
Norse explorer who landed in North America around 1000 AD, approximately 500 years before Columbus, establishing a brief settlement in Vinland (Newfoundland).
-
6th-century Byzantine emperor who attempted to reconquer the Western Roman Empire, built the Hagia Sophia, and overhauled Roman law — Lars Brownworth's pick as most historically significant Byzantine emperor.
-
The large coalition of Viking war bands that invaded England in 865, led by sons of Ragnar Lothbrok including Ivar the Boneless and Bjorn Ironside, eventually conquering most of Anglo-Saxon England.
-
Danish Viking ruler who became King of England, Denmark, and Norway in the early 11th century, creating the North Sea Empire; discussed as a prime example of a Viking destroyer becoming an effective state-builder.
-
Charlemagne's chief scholar and architect of the Carolingian Renaissance, whose horrified letter describing the Lindisfarne raid is the most famous contemporary account of the start of the Viking Age.
-
Last great emperor of the Macedonian dynasty, called the Bulgar Slayer, who formed the Varangian Guard and under whose reign the Byzantine Empire reached its medieval peak before bureaucratic decline set in.
-
Son of Ragnar Lothbrok and co-leader of the Great Heathen Army that invaded England in 865; discussed as the first person to perform the blood eagle execution on King Aella.
-
Anglo-Saxon King of Wessex who resisted Viking conquest when all other English kingdoms had fallen, eventually unifying England under his grandson Æthelstan as King of all the Angles.
-
The East Roman Empire, which lasted roughly 1,000 years, served as a buffer protecting Europe from eastern invasions, and employed Norse Varangian Guards — discussed as a model of durable statecraft.
-
The medieval Norse-founded state centered on Novgorod and Kiev, established by Varangian leader Rurik around 862–882, considered the political ancestor of Russia — discussed as an example of Vikings founding states.
-
Capital of the Byzantine Empire, repeatedly targeted by Viking raids and Islamic invasions; discussed as the strategic choke point that protected Europe from eastern conquest.
-
Region of northern France ceded to Rollo in 911, from which the Normans rose to conquer England, Sicily, and parts of the Byzantine Empire — central to the episode's argument about Viking 'creative destruction.'
-
The great cathedral built by Justinian in Constantinople, inside which Varangian Guards carved Norse runes on marble balcony railings — discussed as the defining architectural achievement of the Byzantine Empire.
-
Holy island off northeastern England and site of the first major Viking raid in 793 AD, whose sacking shocked the medieval Christian world.
Stats
This episode
Claims & Sources
Factual claims made this episode, and whether a source was named.
The first major Viking raid occurred on June 8, 793, at the holy island of Lindisfarne off the coast of northern England.
English armies on good Roman roads could average 10–15 miles per day; cavalry units could average about 20 miles per day.
Viking longships averaged 70–120 miles per day, vastly outpacing land armies and cavalry.
Viking longships had a draft of less than 2 feet, allowing them to sail in rivers only 2 feet deep and be carried by 20 men around obstacles.
Alcuin, Charlemagne's favorite scholar, is largely credited with the Carolingian Renaissance, including the introduction of word spacing and punctuation in written texts.
King Æthelred the Unready paid 7.5 million silver pennies — approximately 48,000 pounds of silver — in a single year as Danegeld to the Vikings.
Over the course of his reign, Æthelred the Unready paid approximately 20 tons of gold and silver in Danegeld.
Ragnar Lothbrok's raid on Paris in 845 netted approximately 7,000 pounds of silver from King Charles the Bald.
The 12 Byzantine Rulers podcast was one of the first — if not the first — history podcasts, launched in June 2005.
Leif Erikson reached North America around the year 1000 AD, approximately 500 years before Columbus.
Erik the Red named his discovered island 'Greenland' as a deliberate marketing deception to attract settlers from overcrowded Iceland.
Erik the Red took 25 ships from Iceland to Greenland, of which 14 arrived successfully.
The Viking Greenland colonies survived until the 1400s, when they went silent and disappeared.
Inside Constantinople at the height of the Byzantine Empire under Basil II, the literacy rate was close to 100%.
Greek had effectively died out in the western part of the Roman Empire by roughly the time of Justinian in the 500s, and Latin had died out in the east by the 14th century.
Outside of Great Britain, all European legal systems are ultimately based on the Code of Justinian.
Scandinavia was described by a Roman author who mistakenly believed it was an island inhabited by a single tribe called the Scandia.
Norse runes carved by bored Varangian Guards can still be seen today on the marble balcony railings inside the Hagia Sophia.
Dublin, Limerick, and almost every major city in Ireland was founded by the Vikings.
The Byzantine Empire never experienced a single year of complete peace on all its frontiers throughout its entire roughly 1,000-year history.
Connect
Parsed- The Sea Wolves (book) amazon.com/Sea-Wolves-H…
- Lars's Books amzn.to/4sHY0xw
- 12 Byzantine Rulers Podcast 12byzantinerulers.com/
- Norman Centuries Podcast apple.co/4sgSxNi
- Lars's Website larsbrownworth.com/
- <b>Feedback</b> – give feedback to … lexfridman.com/survey
- <b>AMA</b> – submit questions, vide… lexfridman.com/ama
- <b>Hiring</b> – join our team: <a h… lexfridman.com/hiring
- <b>Other</b> – other ways to get in… lexfridman.com/contact
- Lexfridman lexfridman.com/sponsors…
- Podcast Website lexfridman.com/feed/pod…
- YouTube youtube.com/playlist?li…
- YouTube youtube.com/lexclips
- Go to <a href=" lexfridman.com/s/larrid…
- Go to <a href=" lexfridman.com/s/better…
- Go to <a href=" lexfridman.com/s/lmnt-e…
- Go to <a href=" lexfridman.com/s/fin-ep…
- Go to <a href=" lexfridman.com/s/shopif…
- Go to <a href=" lexfridman.com/s/perple…
- Episode Transcript lexfridman.com/lars-bro…