Sam Parr built a company doing almost $20 million in annual revenue by age 31.
How the Ex-Goldman CEO actually invests his own money
The ex-Goldman Sachs CEO has 98% of his money in risky assets, trades stocks daily on his iPad, and admits he missed SpaceX at a $100B valuation — now worth $1.75 trillion.
My First Million
How the Ex-Goldman CEO actually invests his own money
The ex-Goldman Sachs CEO has 98% of his money in risky assets, trades stocks daily on his iPad, and admits he missed SpaceX at a $100B valuation — now worth $1.75 trillion.
TL;DR
Former Goldman Sachs CEO Lloyd Blankfein sits down with Sam Parr to reveal how he actually invests his own money: 98% in risky assets, mostly single stocks in tech, energy, and financial services, trading daily from an iPad [1] — Lloyd Blankfein "Blankfein keeps 98% of his money in equities, with roughly 75% in single stocks concentrated in tech, energy, and financial services. He tr…" 25:07 . He shares the Warren Buffett $5B handshake deal that saved Goldman's confidence during the 2008 crisis [2] — Lloyd Blankfein "Goldman Sachs had the capital to survive 2008. What they lacked was credibility in a panicked market. Buffett's investment was a confidence…" 20:30 , explains why anxiety is a professional superpower, and reflects on growing up in the East New York projects with $11 to his name in college [3] — Lloyd Blankfein "SpaceX missed at $100B valuation: Lloyd Blankfein passed on investing in SpaceX when it was valued at $100 billion, which has since grown t…" 39:52 . The single most useful takeaway: even the most successful people are driven by insecurity and luck, not pure genius.
Former Goldman Sachs CEO Lloyd Blankfein joins Sam Parr to reveal how he actually invests his own money — 98% in risky assets, mostly single stocks in tech, energy, and financials, trading daily on an iPad. They cover the Warren Buffett $5B handshake deal during the 2008 crisis, missed investments like SpaceX at $100B, the Goldman Obituary Rule, and the scarcity mindset that never leaves you when you grew up in the projects.
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The episode wastes no time getting provocative: Sam Parr asks Lloyd Blankfein to describe his personal portfolio and the former Goldman Sachs CEO reveals he keeps 98% in risky assets and trades daily [1] — Lloyd Blankfein "Blankfein keeps 98% of his money in equities, with roughly 75% in single stocks concentrated in tech, energy, and financial services. He tr…" 25:07 . But the most striking moment in this opening exchange is psychological rather than financial. When Sam says the word 'rich,' Blankfein visibly winces — he literally cannot bring himself to say it, even as he acknowledges by any objective metric he has been wealthy for a very long time. Growing up in the East New York housing projects in Brooklyn, where two subway lines and a bus marked the edge of his world, left a permanent imprint. He went to Manhattan roughly 3 times as a child and never left the country before college. The conversation establishes both the financial substance and the emotional undercurrent that will run through the entire episode: extraordinary material success coexisting with a mindset still wired for scarcity.
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Sam Parr pivots to a more philosophical question: does being around the most powerful people in the world reveal something surprising? Blankfein's answer is both deflating and reassuring. True geniuses — people whose worldview he simply cannot access — are extraordinarily rare. He names Elon Musk as perhaps the clearest example, someone Goldman underwrote extensively, whose thought process Blankfein finds genuinely opaque. But the broader observation is more humanizing: the dominant trait of the powerful isn't genius, it's insecurity. The most senior figures he has known routinely sought affirmation after presentations, worried about whether their kids liked them, and were driven by flaws more than gifts. Success, Blankfein argues, is as much about circumstance as talent — and the world should update accordingly.
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Sam Parr asks Blankfein what separated Goldman's best traders from those who couldn't make it. The answer is both humbling and clarifying. The gap in raw ability between the best and the rest is often minuscule — Blankfein compares it to a one-stroke margin of victory in a golf tournament with six players tied for second [1] — Lloyd Blankfein "The gap between a trader who makes it and one who doesn't is tiny — like one stroke in a golf tournament. But in winner-take-all markets, t…" 08:46 . But in winner-take-all markets, that tiny margin means everything: the best actor in Hollywood gets any part; the second-best waits tables. Blankfein extends the logic to minor league baseball, where roughly 2% of players ever earn a full living from the sport. The takeaway for aspiring investors and entrepreneurs: mastery is about marginal improvements at the frontier of performance, not dramatic talent differences. Blankfein also weaves in his own career: he credits his rise to Goldman's top partly to luck, specifically that his predecessor left for a Treasury Secretary nomination.
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Blankfein describes the aftermath of the financial crisis inside Goldman, where traders had become so loss-averse they were talking themselves out of every opportunity [1] — Lloyd Blankfein "Most people think a risk manager's job is to suppress risk. Blankfein argues the opposite: after a period of losses, sometimes the risk man…" 14:13 . His point is elegant and counterintuitive: a good risk manager doesn't only restrain risk — sometimes they must actively encourage it, because a firm that never takes risk is a firm that never grows. He draws the parallel to entrepreneurship directly, noting that Sam Parr himself couldn't have built his company without accepting a real chance of failure. The section closes with Blankfein's broader philosophy: risk and progress are inseparable, and trying to legislate away risk means forgoing the 99 years of growth between 100-year storms.
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This is arguably the episode's most gripping set piece. Blankfein walks through how Warren Buffett came to invest in Goldman Sachs during the darkest hours of the 2008 financial crisis [1] — Lloyd Blankfein "At the height of the 2008 financial crisis, Warren Buffett called Blankfein and agreed to put $5 billion into Goldman as preferred stock. H…" 15:57 . Goldman didn't need the money — they had capital. What they lacked was market confidence at a moment when similar institutions were failing or in distress. When Blankfein tried to walk Buffett through everything he was worried about before the deal, Buffett replied simply: 'I know you well enough to know that you worry enough for the both of us.' He then compared the $5 billion to 'not even a bad hurricane on the East Coast' for Berkshire's insurance operations, put the number in stark perspective, and left to take his grandchild to Dairy Queen. No written contract. Buffett later asked only for a verbal commitment that Blankfein wouldn't sell his own shares until Buffett sold his. The story is a masterclass in reputation, trust, and what capital actually signals in a crisis.
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Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.
-
Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.
-
Having described his own aggressive personal strategy, Blankfein pivots to what he would actually recommend for most people. The advice aligns closely with Warren Buffett's well-publicized guidance: broad equity index ETFs like VOO (Vanguard) or SPY (S&P 500), possibly with additional tech-sector exposure given the AI revolution underway. He emphasizes that equities are genuinely risky — not 'safe' just because they're diversified — but that for young investors the key advantage is time. You can outlive your mistakes when you're 25; you cannot when you're 65. He also observes that broad indices now have heavy tech weighting anyway, so investors get tech exposure simply by holding the market. The section is practical and non-condescending — Blankfein treats Sam's 90/10 index approach as genuinely sensible for his situation.
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Sam asks for a regret, and Blankfein delivers a painfully honest one. He thought SpaceX was overpriced at a $100 billion market cap — it is now being discussed at approximately $1.75 trillion, a 17.5x miss [1] — Lloyd Blankfein "Blankfein passed on SpaceX when it was valued at $100 billion because he thought it was too expensive. The company is now being discussed a…" 39:50 . He adds a more historical miss: early in his career, he failed to invest in cellular spectrum auctions because he genuinely didn't see why anyone would want to carry a bulky phone with a 15-minute battery when telephone booths were everywhere. Both anecdotes serve the same moral: nobody can reliably predict transformational technology from the inside, including someone who ran the most sophisticated financial institution on the planet. The humility is genuine and hard-earned. Goldman itself, he notes, misses far less than he does personally — but only because it has thousands of people, not just one.
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Sam Parr raises the topic of having a supportive partner, and the conversation shifts into something more personal and candid. Blankfein's wife Laura — herself a former big-law attorney and now chair of Barnard College — was the operational backbone of the household during his CEO years. When they moved overseas, she found the car, the house, organized the schools for the kids; he showed up and 'took victory laps' for doing well at work. He has not personally paid a bill in over 40 years. Blankfein is careful to extend the credit in both directions — plenty of men in his Goldman cohort stepped back professionally to support high-achieving spouses — and notes that the asymmetry remains real but is changing. The section is unusually frank about the gendered economics of elite dual-career households, with Blankfein noting that 'guys don't have babies' as a persistent structural constraint.
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Sam asks about family financial habits and Blankfein tells a story that is almost surreal in retrospect. Early in his Goldman career, he and his wife drove to the closing of a small beach house — their first property purchase — while his wife tried to reconcile in her head whether they had enough money. She kept coming up short on the math during a 30-mile drive, growing increasingly panicked, until they finally realized she had forgotten to count the 10% down payment they'd already put down. They were spending more than everything they had saved. This from a future Goldman Sachs CEO. The story lands because it's humanizing without being pitying — Blankfein contextualizes it with his upbringing in a household where his father was periodically unemployed and money was genuinely scarce. The scarcity mindset, he says, lifted in his 30s, but it never fully disappeared.
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The episode's closing chapter is the most wide-ranging and in some ways the most revealing. Blankfein, who advises every young trader to study history rather than finance, guides Sam through his personal reading list with genuine enthusiasm. Barbara Tuchman gets extended praise for Guns of August and A Distant Mirror — the latter an account of 14th-century European life during the Black Plague, the Hundred Years' War, and the Papal Schism, which Tuchman framed as a mirror on Cold War anxieties about nuclear annihilation. Blankfein's point is explicitly practical: those people survived that era, and the patterns that produced their crises rhyme with ours [1] — Lloyd Blankfein "Blankfein's advice to young traders isn't to read balance sheets — it's to study history. Patterns recur. The current turbulence isn't unpr…" 58:00 . He describes rereading Robert Caro's The Power Broker 40 years after his first reading and finding that Robert Moses's achievements had grown in his estimation — not because the flaws diminished, but because after decades of trying to build things himself, he understood the degree of difficulty differently. The conversation spills into the American Revolution, founding fathers, Columbus, and Sacagawea — united by Blankfein's core thesis: context and historical perspective are the antidote to the kind of presentism that makes every generation believe its problems are uniquely dire.
- Preferred stock
- A hybrid security that sits between debt (bonds) and common equity, typically paying a fixed dividend and having priority over common shares in a liquidation. Buffett's Goldman investment took this form.
- Hyperscaler
- A massive cloud computing provider (e.g., Google, Microsoft, Amazon, Meta) whose infrastructure scales to serve millions of customers; Blankfein uses it as shorthand for mega-cap tech companies.
- ETF (Exchange-Traded Fund)
- A basket of securities (e.g., all S&P 500 stocks) traded on an exchange like a single share, offering diversification at low cost. Blankfein distinguishes ETFs from individual single stocks.
- VOO / SPY
- Popular ETFs tracking the S&P 500 index — VOO from Vanguard and SPY from State Street; Blankfein recommends these for most retail investors.
- SPY
- SPDR S&P 500 ETF Trust, one of the world's most heavily traded ETFs, tracking the S&P 500 index; mentioned by Blankfein as a recommended vehicle for ordinary investors.
- Probity
- The quality of having strong moral principles and being completely honest and trustworthy. Blankfein uses it to explain why verbal trading commitments hold — reputation for probity is everything.
- Papal Schism
- A period in medieval Catholic history when multiple claimants competed for the papacy simultaneously, fracturing Christian Europe. Referenced in the context of 14th-century European turbulence.
- MeToo
- Social movement against sexual harassment and assault. Blankfein referenced it as an example of the ethical conduct rules Goldman Sachs drilled into new partners.
- Moxie
- Informal term for force of character, determination, and nerve. Blankfein uses it to describe what Goldman partners' children had to prove to overcome perceptions of nepotism.
- Demos (democracy etymology)
- Ancient Greek word for 'the people' and root of 'democracy.' Blankfein notes that 'democracy' was historically a pejorative associated with mob rule or anarchy, not the positive ideal we consider it today.
- Provincial
- Limited in perspective due to isolation from broader culture or the wider world. Blankfein uses it to describe his own upbringing, having rarely left Brooklyn before college.
- Zelig
- Reference to Woody Allen's 1983 film about a man who uncannily appears at major historical moments; Blankfein uses it to describe Baron de Coucy, who turned up across key events in 14th-century history.
- Winner-take-all market
- An economic environment where small differences in performance produce enormous differences in reward, concentrating gains at the very top. Blankfein illustrates it with acting in Hollywood and golf tournaments.
- Balance sheet
- A financial statement listing a company's assets, liabilities, and shareholders' equity at a point in time. At Goldman, Blankfein refers to the firm's massive trading positions and risk exposures it must manage.
- Acculturation
- The process of learning the norms, values, and practices of a new institution or culture. Blankfein uses it to describe the formal onboarding conversation new Goldman partners received.
- Fatalistic
- The belief that events are fixed in advance and human agency is powerless to alter them; used to describe the worldview of 14th-century Europeans facing plague, schism, and war.
Chapter 1 · 00:00
Lloyd on Money, Day Trading, and Feeling 'Rich'
The episode wastes no time getting provocative: Sam Parr asks Lloyd Blankfein to describe his personal portfolio and the former Goldman Sachs CEO reveals he keeps 98% in risky assets and trades daily [1] — Lloyd Blankfein "Blankfein keeps 98% of his money in equities, with roughly 75% in single stocks concentrated in tech, energy, and financial services. He tr…" 25:07 . But the most striking moment in this opening exchange is psychological rather than financial. When Sam says the word 'rich,' Blankfein visibly winces — he literally cannot bring himself to say it, even as he acknowledges by any objective metric he has been wealthy for a very long time. Growing up in the East New York housing projects in Brooklyn, where two subway lines and a bus marked the edge of his world, left a permanent imprint. He went to Manhattan roughly 3 times as a child and never left the country before college. The conversation establishes both the financial substance and the emotional undercurrent that will run through the entire episode: extraordinary material success coexisting with a mindset still wired for scarcity.
Claims made here
Lloyd Blankfein grew up in the East New York housing projects in Brooklyn and visited Manhattan approximately 3 times during his entire childhood.
Being deep inside the financial system doesn't give you an edge — it just confirms that nobody knows anything. Blankfein's ironic advantage: he knows with certainty that the certainty others feel is an illusion.
Blankfein grew up in the East New York housing projects with a father who drove trucks and worked the post office after periods of unemployment. Even as one of America's most powerful executives, he still couldn't bring himself to say the word 'rich.'
Lloyd Blankfein grew up in the East New York housing projects in Brooklyn, traveled to Manhattan only 3 times as a child, and never left the country before college.
Chapter 3 · 05:23
What the worst traders have in common
Sam Parr asks Blankfein what separated Goldman's best traders from those who couldn't make it. The answer is both humbling and clarifying. The gap in raw ability between the best and the rest is often minuscule — Blankfein compares it to a one-stroke margin of victory in a golf tournament with six players tied for second [1] — Lloyd Blankfein "The gap between a trader who makes it and one who doesn't is tiny — like one stroke in a golf tournament. But in winner-take-all markets, t…" 08:46 . But in winner-take-all markets, that tiny margin means everything: the best actor in Hollywood gets any part; the second-best waits tables. Blankfein extends the logic to minor league baseball, where roughly 2% of players ever earn a full living from the sport. The takeaway for aspiring investors and entrepreneurs: mastery is about marginal improvements at the frontier of performance, not dramatic talent differences. Blankfein also weaves in his own career: he credits his rise to Goldman's top partly to luck, specifically that his predecessor left for a Treasury Secretary nomination.
Claims made here
Lloyd Blankfein became CEO of Goldman Sachs because his predecessor was nominated to be Treasury Secretary, opening the position sooner than it otherwise would have.
Blankfein became Goldman CEO because his predecessor was tapped as Treasury Secretary. Had that not happened, he might have been too old by the time the seat opened. Luck, he says, matters as much as skill.
Lloyd Blankfein became CEO of Goldman Sachs largely because his predecessor was nominated as Treasury Secretary — illustrating the role of luck in career success.
The gap between a trader who makes it and one who doesn't is tiny — like one stroke in a golf tournament. But in winner-take-all markets, that tiny gap means everything. The best actor gets any part in Hollywood; the second-best waits tables.
Chapter 4 · 09:54
Warren Buffett's handshake deal
Blankfein describes the aftermath of the financial crisis inside Goldman, where traders had become so loss-averse they were talking themselves out of every opportunity [1] — Lloyd Blankfein "Most people think a risk manager's job is to suppress risk. Blankfein argues the opposite: after a period of losses, sometimes the risk man…" 14:13 . His point is elegant and counterintuitive: a good risk manager doesn't only restrain risk — sometimes they must actively encourage it, because a firm that never takes risk is a firm that never grows. He draws the parallel to entrepreneurship directly, noting that Sam Parr himself couldn't have built his company without accepting a real chance of failure. The section closes with Blankfein's broader philosophy: risk and progress are inseparable, and trying to legislate away risk means forgoing the 99 years of growth between 100-year storms.
Claims made here
Approximately 2% of minor league baseball players ever earn enough to make a living as professional athletes.
Lloyd Blankfein cited minor league baseball to illustrate how only about 2% of players ever earn enough to make a living as professional athletes.
Most people think a risk manager's job is to suppress risk. Blankfein argues the opposite: after a period of losses, sometimes the risk manager must promote risk-taking because refusing to act is its own form of failure.
Chapter 5 · 15:04
Lloyd breaks down his portfolio
This is arguably the episode's most gripping set piece. Blankfein walks through how Warren Buffett came to invest in Goldman Sachs during the darkest hours of the 2008 financial crisis [1] — Lloyd Blankfein "At the height of the 2008 financial crisis, Warren Buffett called Blankfein and agreed to put $5 billion into Goldman as preferred stock. H…" 15:57 . Goldman didn't need the money — they had capital. What they lacked was market confidence at a moment when similar institutions were failing or in distress. When Blankfein tried to walk Buffett through everything he was worried about before the deal, Buffett replied simply: 'I know you well enough to know that you worry enough for the both of us.' He then compared the $5 billion to 'not even a bad hurricane on the East Coast' for Berkshire's insurance operations, put the number in stark perspective, and left to take his grandchild to Dairy Queen. No written contract. Buffett later asked only for a verbal commitment that Blankfein wouldn't sell his own shares until Buffett sold his. The story is a masterclass in reputation, trust, and what capital actually signals in a crisis.
Claims made here
Warren Buffett invested approximately $5 billion (possibly $10 billion) in Goldman Sachs as preferred stock during the 2008 financial crisis, agreed verbally with no written contract.
At the height of the 2008 financial crisis, Warren Buffett called Blankfein and agreed to put $5 billion into Goldman as preferred stock. His response to a request for due diligence? 'You worry enough for the both of us.' He then left to take his grandkid to Dairy Queen.
During the 2008 financial crisis, Warren Buffett invested $5–10 billion in Goldman Sachs via preferred stock, agreed over a phone call with no written contract.
Goldman Sachs had the capital to survive 2008. What they lacked was credibility in a panicked market. Buffett's investment was a confidence signal that no amount of self-assertion could have provided.
Chapter 6 · 20:41
Advice to young investors
Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.
Young investors should be in diversified equity ETFs like VOO or SPY, with a tilt toward tech. Over time, as you age, shift toward capital preservation. The key insight: equities are risky, but when you're young, time is your hedge.
Chapter 7 · 23:09
Biggest mistakes
Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.
Blankfein keeps 98% of his money in equities, with roughly 75% in single stocks concentrated in tech, energy, and financial services. He trades daily from an iPad, treating the market like background music.
Chapter 8 · 25:54
Anxiety as a superpower
Having described his own aggressive personal strategy, Blankfein pivots to what he would actually recommend for most people. The advice aligns closely with Warren Buffett's well-publicized guidance: broad equity index ETFs like VOO (Vanguard) or SPY (S&P 500), possibly with additional tech-sector exposure given the AI revolution underway. He emphasizes that equities are genuinely risky — not 'safe' just because they're diversified — but that for young investors the key advantage is time. You can outlive your mistakes when you're 25; you cannot when you're 65. He also observes that broad indices now have heavy tech weighting anyway, so investors get tech exposure simply by holding the market. The section is practical and non-condescending — Blankfein treats Sam's 90/10 index approach as genuinely sensible for his situation.
Claims made here
Lloyd Blankfein keeps 98% of his personal portfolio in risky assets, with approximately 75% in single stocks and the remainder in ETFs.
Lloyd Blankfein keeps 98% of his personal portfolio in risky assets, with roughly 75% in single stocks and the remainder in ETFs.
Chapter 10 · 31:35
Scarcity
Sam Parr raises the topic of having a supportive partner, and the conversation shifts into something more personal and candid. Blankfein's wife Laura — herself a former big-law attorney and now chair of Barnard College — was the operational backbone of the household during his CEO years. When they moved overseas, she found the car, the house, organized the schools for the kids; he showed up and 'took victory laps' for doing well at work. He has not personally paid a bill in over 40 years. Blankfein is careful to extend the credit in both directions — plenty of men in his Goldman cohort stepped back professionally to support high-achieving spouses — and notes that the asymmetry remains real but is changing. The section is unusually frank about the gendered economics of elite dual-career households, with Blankfein noting that 'guys don't have babies' as a persistent structural constraint.
Claims made here
SpaceX, which Blankfein passed on at a $100 billion valuation, is now being discussed at an approximate valuation of $1.75 trillion.
Lloyd Blankfein concentrates his personal investment portfolio across three sectors: technology, energy (his trading background), and financial services (his professional expertise).
Lloyd Blankfein advocates giving wealth away while still alive — 'with your warm hand, not your cold hand' — echoing the premise of the book Die with Zero.
Blankfein passed on SpaceX when it was valued at $100 billion because he thought it was too expensive. The company is now being discussed at a $1.75 trillion valuation — a 17.5x miss. He also passed on early cellular investments because he didn't see the point of portable phones.
Lloyd Blankfein passed on investing in SpaceX when it was valued at $100 billion, which has since grown to a proposed valuation of $1.75 trillion.
Chapter 11 · 40:46
The Goldman Obituary Test
Sam asks about family financial habits and Blankfein tells a story that is almost surreal in retrospect. Early in his Goldman career, he and his wife drove to the closing of a small beach house — their first property purchase — while his wife tried to reconcile in her head whether they had enough money. She kept coming up short on the math during a 30-mile drive, growing increasingly panicked, until they finally realized she had forgotten to count the 10% down payment they'd already put down. They were spending more than everything they had saved. This from a future Goldman Sachs CEO. The story lands because it's humanizing without being pitying — Blankfein contextualizes it with his upbringing in a household where his father was periodically unemployed and money was genuinely scarce. The scarcity mindset, he says, lifted in his 30s, but it never fully disappeared.
When Blankfein made partner at Goldman, a senior mentor advised that a well-lived life would produce a 9-paragraph obituary — and Goldman should occupy no more than 3 of them. He admits he failed this test by staying too long.
New Goldman Sachs partners were advised that if their obituary is 9 paragraphs, no more than 3 should be about Goldman — meaning a well-lived life extends far beyond work.
Chapter 12 · 43:53
Lessons from history
The episode's closing chapter is the most wide-ranging and in some ways the most revealing. Blankfein, who advises every young trader to study history rather than finance, guides Sam through his personal reading list with genuine enthusiasm. Barbara Tuchman gets extended praise for Guns of August and A Distant Mirror — the latter an account of 14th-century European life during the Black Plague, the Hundred Years' War, and the Papal Schism, which Tuchman framed as a mirror on Cold War anxieties about nuclear annihilation. Blankfein's point is explicitly practical: those people survived that era, and the patterns that produced their crises rhyme with ours [1] — Lloyd Blankfein "Blankfein's advice to young traders isn't to read balance sheets — it's to study history. Patterns recur. The current turbulence isn't unpr…" 58:00 . He describes rereading Robert Caro's The Power Broker 40 years after his first reading and finding that Robert Moses's achievements had grown in his estimation — not because the flaws diminished, but because after decades of trying to build things himself, he understood the degree of difficulty differently. The conversation spills into the American Revolution, founding fathers, Columbus, and Sacagawea — united by Blankfein's core thesis: context and historical perspective are the antidote to the kind of presentism that makes every generation believe its problems are uniquely dire.
Claims made here
Barbara Tuchman won two Pulitzer Prizes and wrote Guns of August about the origins of World War I, and A Distant Mirror about 14th-century Europe.
Lloyd Blankfein has not personally paid a single bill in over 40 years, with his wife Laura managing household finances through a bill-paying service.
World War II resulted in approximately 10 million deaths over 4 years.
Sacagawea joined the Lewis and Clark expedition with a 3-month-old child.
Blankfein inherited anxiety from his father, passed it to his kids, and spent decades looking around corners for problems. Running a firm with a massive balance sheet full of price risk, that anxiety was exactly the right wiring.
Lloyd Blankfein argues that anxiety — looking around corners for problems — was a genuine asset in running a risk-taking financial firm, even if it burdened his personal life.
Lloyd Blankfein has not personally paid a single bill in over 40 years — his wife Laura manages all household finances through a bill-paying service.
Young Blankfein read The Power Broker and fixated on Moses's flaws. After 40 years of trying to get things done and build institutions, he reread it and Moses's achievements shot up in his estimation. The flaws hadn't changed. He had.
When Lloyd Blankfein bought a small beach house early in his Goldman career, the closing cost exceeded the entirety of his and his wife's combined savings.
After buying books and a sweater freshman year at college circa 1971, Lloyd Blankfein had only $11 remaining to his name.
Lloyd Blankfein recommends studying history for investors because, as paraphrased from Mark Twain, 'history doesn't repeat, but it rhymes' — patterns always recur.
As a nearly broke freshman, Blankfein filled out a one-page form at the financial aid office. A clerk handed him a $500 check on the spot — no shame, no interrogation. He later co-chaired Harvard's financial aid campaign specifically because of how that moment felt.
A $500 financial aid check handed to Lloyd Blankfein on the spot in college left such an impression that he later co-chaired Harvard's financial aid campaign.
Blankfein's advice to young traders isn't to read balance sheets — it's to study history. Patterns recur. The current turbulence isn't unprecedented; it rhymes with the late 1960s, the McCarthy era, and every other upheaval humanity has survived.
No indexed bits in this chapter.
Show stoppers
Snapshots ()
Key Quotes ()
This episode
Cast
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Discussed for his $5–10 billion preferred stock investment in Goldman Sachs during the 2008 financial crisis, agreed verbally with no written contract.
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New York's master builder discussed via Robert Caro's biography; Blankfein reread the book 40 years apart and found his evaluation of Moses's achievements rose dramatically.
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Cited by Blankfein as one of the rare individuals he genuinely cannot fully understand, potentially meeting his personal threshold for 'genius.'
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Historical figure discussed in the context of reading history to gain perspective; Sam Parr cited her Lewis and Clark journey with a 3-month-old child as a lesson in not over-parenting.
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Two-time Pulitzer Prize-winning historian whose books Guns of August and A Distant Mirror Blankfein recommends as essential reading for investors.
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Track
The investment bank Lloyd Blankfein led as CEO for over a decade, central to most of the episode's financial anecdotes and career reflections.
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Cited as Blankfein's most memorable missed investment — he passed at a $100B valuation, with the company now discussed at $1.75 trillion.
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Track
Warren Buffett's insurance and investment conglomerate that made the $5 billion Goldman Sachs preferred stock investment during the 2008 crisis.
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Blankfein attended Harvard Law School and later co-chaired its financial aid campaign, inspired by a $500 check he received as a college freshman.
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Lloyd Blankfein's wife Laura serves as chair of Barnard College, illustrating the parallel career and civic contributions of Blankfein's spouse.
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Sam Parr's community for founders doing $3M+ in revenue, advertised as a sponsor during the episode.
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Mentioned as an example of a major hyperscaler Blankfein holds in his personal tech-concentrated equity portfolio.
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Cited as an example of a 'second tier' tech hyperscaler Blankfein might hold, slightly below the biggest names like Google and Microsoft.
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Referenced in a discussion about platforms that democratize investing but risk gamifying markets for users who cannot afford to lose money.
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Referenced as the provider of VOO, the S&P 500 ETF both Sam Parr holds and Blankfein recommends for most ordinary investors.
Stats
This episode
Claims & Sources
Factual claims made this episode, and whether a source was named.
Lloyd Blankfein keeps 98% of his personal portfolio in risky assets, with approximately 75% in single stocks and the remainder in ETFs.
Warren Buffett invested approximately $5 billion (possibly $10 billion) in Goldman Sachs as preferred stock during the 2008 financial crisis, agreed verbally with no written contract.
SpaceX, which Blankfein passed on at a $100 billion valuation, is now being discussed at an approximate valuation of $1.75 trillion.
Lloyd Blankfein grew up in the East New York housing projects in Brooklyn and visited Manhattan approximately 3 times during his entire childhood.
Approximately 2% of minor league baseball players ever earn enough to make a living as professional athletes.
The most successful people on lists of wealthiest Americans are predominantly middle-class people who created wealth rather than generational wealthy families like the Morgans or Rockefellers.
Lloyd Blankfein became CEO of Goldman Sachs because his predecessor was nominated to be Treasury Secretary, opening the position sooner than it otherwise would have.
Lloyd Blankfein has not personally paid a single bill in over 40 years, with his wife Laura managing household finances through a bill-paying service.
Barbara Tuchman won two Pulitzer Prizes and wrote Guns of August about the origins of World War I, and A Distant Mirror about 14th-century Europe.
Sam Parr built a company doing almost $20 million in annual revenue by age 31.
World War II resulted in approximately 10 million deaths over 4 years.
Sacagawea joined the Lewis and Clark expedition with a 3-month-old child.