How the Ex-Goldman CEO actually invests his own money

How the Ex-Goldman CEO actually invests his own money

The ex-Goldman Sachs CEO has 98% of his money in risky assets, trades stocks daily on his iPad, and admits he missed SpaceX at a $100B valuation — now worth $1.75 trillion.

Jun 16, 2026 1:00:55 Difficulty: Intermediate Played

TL;DR

Former Goldman Sachs CEO Lloyd Blankfein sits down with Sam Parr to reveal how he actually invests his own money: 98% in risky assets, mostly single stocks in tech, energy, and financial services, trading daily from an iPad. He shares the Warren Buffett $5B handshake deal that saved Goldman's confidence during the 2008 crisis, explains why anxiety is a professional superpower, and reflects on growing up in the East New York projects with $11 to his name in college. The single most useful takeaway: even the most successful people are driven by insecurity and luck, not pure genius.

#Goldman Sachs culture #personal portfolio strategy #Warren Buffett deal #day trading mindset #scarcity psychology #financial crisis 2008 #tech stock concentration #obituary test #financial aid #history as investing framework #risk tolerance #anxiety and leadership #SpaceX valuation #wealth inheritance #American capitalism #Lloyd Blankfein #Goldman Sachs #investing #portfolio #day trading #Warren Buffett #financial crisis #tech stocks #wealth #anxiety #scarcity mindset #philanthropy #history #SpaceX #risk management

Former Goldman Sachs CEO Lloyd Blankfein joins Sam Parr to reveal how he actually invests his own money — 98% in risky assets, mostly single stocks in tech, energy, and financials, trading daily on an iPad. They cover the Warren Buffett $5B handshake deal during the 2008 crisis, missed investments like SpaceX at $100B, the Goldman Obituary Rule, and the scarcity mindset that never leaves you when you grew up in the projects.

Chapter list
  • The episode wastes no time getting provocative: Sam Parr asks Lloyd Blankfein to describe his personal portfolio and the former Goldman Sachs CEO reveals he keeps 98% in risky assets and trades daily. But the most striking moment in this opening exchange is psychological rather than financial. When Sam says the word 'rich,' Blankfein visibly winces — he literally cannot bring himself to say it, even as he acknowledges by any objective metric he has been wealthy for a very long time. Growing up in the East New York housing projects in Brooklyn, where two subway lines and a bus marked the edge of his world, left a permanent imprint. He went to Manhattan roughly 3 times as a child and never left the country before college. The conversation establishes both the financial substance and the emotional undercurrent that will run through the entire episode: extraordinary material success coexisting with a mindset still wired for scarcity.

  • Sam Parr pivots to a more philosophical question: does being around the most powerful people in the world reveal something surprising? Blankfein's answer is both deflating and reassuring. True geniuses — people whose worldview he simply cannot access — are extraordinarily rare. He names Elon Musk as perhaps the clearest example, someone Goldman underwrote extensively, whose thought process Blankfein finds genuinely opaque. But the broader observation is more humanizing: the dominant trait of the powerful isn't genius, it's insecurity. The most senior figures he has known routinely sought affirmation after presentations, worried about whether their kids liked them, and were driven by flaws more than gifts. Success, Blankfein argues, is as much about circumstance as talent — and the world should update accordingly.

  • Sam Parr asks Blankfein what separated Goldman's best traders from those who couldn't make it. The answer is both humbling and clarifying. The gap in raw ability between the best and the rest is often minuscule — Blankfein compares it to a one-stroke margin of victory in a golf tournament with six players tied for second. But in winner-take-all markets, that tiny margin means everything: the best actor in Hollywood gets any part; the second-best waits tables. Blankfein extends the logic to minor league baseball, where roughly 2% of players ever earn a full living from the sport. The takeaway for aspiring investors and entrepreneurs: mastery is about marginal improvements at the frontier of performance, not dramatic talent differences. Blankfein also weaves in his own career: he credits his rise to Goldman's top partly to luck, specifically that his predecessor left for a Treasury Secretary nomination.

  • Blankfein describes the aftermath of the financial crisis inside Goldman, where traders had become so loss-averse they were talking themselves out of every opportunity. His point is elegant and counterintuitive: a good risk manager doesn't only restrain risk — sometimes they must actively encourage it, because a firm that never takes risk is a firm that never grows. He draws the parallel to entrepreneurship directly, noting that Sam Parr himself couldn't have built his company without accepting a real chance of failure. The section closes with Blankfein's broader philosophy: risk and progress are inseparable, and trying to legislate away risk means forgoing the 99 years of growth between 100-year storms.

  • This is arguably the episode's most gripping set piece. Blankfein walks through how Warren Buffett came to invest in Goldman Sachs during the darkest hours of the 2008 financial crisis. Goldman didn't need the money — they had capital. What they lacked was market confidence at a moment when similar institutions were failing or in distress. When Blankfein tried to walk Buffett through everything he was worried about before the deal, Buffett replied simply: 'I know you well enough to know that you worry enough for the both of us.' He then compared the $5 billion to 'not even a bad hurricane on the East Coast' for Berkshire's insurance operations, put the number in stark perspective, and left to take his grandchild to Dairy Queen. No written contract. Buffett later asked only for a verbal commitment that Blankfein wouldn't sell his own shares until Buffett sold his. The story is a masterclass in reputation, trust, and what capital actually signals in a crisis.

  • Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.

  • Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.

  • Having described his own aggressive personal strategy, Blankfein pivots to what he would actually recommend for most people. The advice aligns closely with Warren Buffett's well-publicized guidance: broad equity index ETFs like VOO (Vanguard) or SPY (S&P 500), possibly with additional tech-sector exposure given the AI revolution underway. He emphasizes that equities are genuinely risky — not 'safe' just because they're diversified — but that for young investors the key advantage is time. You can outlive your mistakes when you're 25; you cannot when you're 65. He also observes that broad indices now have heavy tech weighting anyway, so investors get tech exposure simply by holding the market. The section is practical and non-condescending — Blankfein treats Sam's 90/10 index approach as genuinely sensible for his situation.

  • Sam asks for a regret, and Blankfein delivers a painfully honest one. He thought SpaceX was overpriced at a $100 billion market cap — it is now being discussed at approximately $1.75 trillion, a 17.5x miss. He adds a more historical miss: early in his career, he failed to invest in cellular spectrum auctions because he genuinely didn't see why anyone would want to carry a bulky phone with a 15-minute battery when telephone booths were everywhere. Both anecdotes serve the same moral: nobody can reliably predict transformational technology from the inside, including someone who ran the most sophisticated financial institution on the planet. The humility is genuine and hard-earned. Goldman itself, he notes, misses far less than he does personally — but only because it has thousands of people, not just one.

  • Sam Parr raises the topic of having a supportive partner, and the conversation shifts into something more personal and candid. Blankfein's wife Laura — herself a former big-law attorney and now chair of Barnard College — was the operational backbone of the household during his CEO years. When they moved overseas, she found the car, the house, organized the schools for the kids; he showed up and 'took victory laps' for doing well at work. He has not personally paid a bill in over 40 years. Blankfein is careful to extend the credit in both directions — plenty of men in his Goldman cohort stepped back professionally to support high-achieving spouses — and notes that the asymmetry remains real but is changing. The section is unusually frank about the gendered economics of elite dual-career households, with Blankfein noting that 'guys don't have babies' as a persistent structural constraint.

  • Sam asks about family financial habits and Blankfein tells a story that is almost surreal in retrospect. Early in his Goldman career, he and his wife drove to the closing of a small beach house — their first property purchase — while his wife tried to reconcile in her head whether they had enough money. She kept coming up short on the math during a 30-mile drive, growing increasingly panicked, until they finally realized she had forgotten to count the 10% down payment they'd already put down. They were spending more than everything they had saved. This from a future Goldman Sachs CEO. The story lands because it's humanizing without being pitying — Blankfein contextualizes it with his upbringing in a household where his father was periodically unemployed and money was genuinely scarce. The scarcity mindset, he says, lifted in his 30s, but it never fully disappeared.

  • The episode's closing chapter is the most wide-ranging and in some ways the most revealing. Blankfein, who advises every young trader to study history rather than finance, guides Sam through his personal reading list with genuine enthusiasm. Barbara Tuchman gets extended praise for Guns of August and A Distant Mirror — the latter an account of 14th-century European life during the Black Plague, the Hundred Years' War, and the Papal Schism, which Tuchman framed as a mirror on Cold War anxieties about nuclear annihilation. Blankfein's point is explicitly practical: those people survived that era, and the patterns that produced their crises rhyme with ours. He describes rereading Robert Caro's The Power Broker 40 years after his first reading and finding that Robert Moses's achievements had grown in his estimation — not because the flaws diminished, but because after decades of trying to build things himself, he understood the degree of difficulty differently. The conversation spills into the American Revolution, founding fathers, Columbus, and Sacagawea — united by Blankfein's core thesis: context and historical perspective are the antidote to the kind of presentism that makes every generation believe its problems are uniquely dire.

Preferred stock
A hybrid security that sits between debt (bonds) and common equity, typically paying a fixed dividend and having priority over common shares in a liquidation. Buffett's Goldman investment took this form.
Hyperscaler
A massive cloud computing provider (e.g., Google, Microsoft, Amazon, Meta) whose infrastructure scales to serve millions of customers; Blankfein uses it as shorthand for mega-cap tech companies.
ETF (Exchange-Traded Fund)
A basket of securities (e.g., all S&P 500 stocks) traded on an exchange like a single share, offering diversification at low cost. Blankfein distinguishes ETFs from individual single stocks.
VOO / SPY
Popular ETFs tracking the S&P 500 index — VOO from Vanguard and SPY from State Street; Blankfein recommends these for most retail investors.
SPY
SPDR S&P 500 ETF Trust, one of the world's most heavily traded ETFs, tracking the S&P 500 index; mentioned by Blankfein as a recommended vehicle for ordinary investors.
Probity
The quality of having strong moral principles and being completely honest and trustworthy. Blankfein uses it to explain why verbal trading commitments hold — reputation for probity is everything.
Papal Schism
A period in medieval Catholic history when multiple claimants competed for the papacy simultaneously, fracturing Christian Europe. Referenced in the context of 14th-century European turbulence.
MeToo
Social movement against sexual harassment and assault. Blankfein referenced it as an example of the ethical conduct rules Goldman Sachs drilled into new partners.
Moxie
Informal term for force of character, determination, and nerve. Blankfein uses it to describe what Goldman partners' children had to prove to overcome perceptions of nepotism.
Demos (democracy etymology)
Ancient Greek word for 'the people' and root of 'democracy.' Blankfein notes that 'democracy' was historically a pejorative associated with mob rule or anarchy, not the positive ideal we consider it today.
Provincial
Limited in perspective due to isolation from broader culture or the wider world. Blankfein uses it to describe his own upbringing, having rarely left Brooklyn before college.
Zelig
Reference to Woody Allen's 1983 film about a man who uncannily appears at major historical moments; Blankfein uses it to describe Baron de Coucy, who turned up across key events in 14th-century history.
Winner-take-all market
An economic environment where small differences in performance produce enormous differences in reward, concentrating gains at the very top. Blankfein illustrates it with acting in Hollywood and golf tournaments.
Balance sheet
A financial statement listing a company's assets, liabilities, and shareholders' equity at a point in time. At Goldman, Blankfein refers to the firm's massive trading positions and risk exposures it must manage.
Acculturation
The process of learning the norms, values, and practices of a new institution or culture. Blankfein uses it to describe the formal onboarding conversation new Goldman partners received.
Fatalistic
The belief that events are fixed in advance and human agency is powerless to alter them; used to describe the worldview of 14th-century Europeans facing plague, schism, and war.

Chapter 1 · 00:00

Lloyd on Money, Day Trading, and Feeling 'Rich'

The episode wastes no time getting provocative: Sam Parr asks Lloyd Blankfein to describe his personal portfolio and the former Goldman Sachs CEO reveals he keeps 98% in risky assets and trades daily. But the most striking moment in this opening exchange is psychological rather than financial. When Sam says the word 'rich,' Blankfein visibly winces — he literally cannot bring himself to say it, even as he acknowledges by any objective metric he has been wealthy for a very long time. Growing up in the East New York housing projects in Brooklyn, where two subway lines and a bus marked the edge of his world, left a permanent imprint. He went to Manhattan roughly 3 times as a child and never left the country before college. The conversation establishes both the financial substance and the emotional undercurrent that will run through the entire episode: extraordinary material success coexisting with a mindset still wired for scarcity.

Claims made here

Sam Parr built a company doing almost $20 million in annual revenue by age 31.

Sam Parr no source cited

Lloyd Blankfein grew up in the East New York housing projects in Brooklyn and visited Manhattan approximately 3 times during his entire childhood.

Lloyd Blankfein no source cited

Chapter 3 · 05:23

What the worst traders have in common

Sam Parr asks Blankfein what separated Goldman's best traders from those who couldn't make it. The answer is both humbling and clarifying. The gap in raw ability between the best and the rest is often minuscule — Blankfein compares it to a one-stroke margin of victory in a golf tournament with six players tied for second. But in winner-take-all markets, that tiny margin means everything: the best actor in Hollywood gets any part; the second-best waits tables. Blankfein extends the logic to minor league baseball, where roughly 2% of players ever earn a full living from the sport. The takeaway for aspiring investors and entrepreneurs: mastery is about marginal improvements at the frontier of performance, not dramatic talent differences. Blankfein also weaves in his own career: he credits his rise to Goldman's top partly to luck, specifically that his predecessor left for a Treasury Secretary nomination.

Claims made here

Lloyd Blankfein became CEO of Goldman Sachs because his predecessor was nominated to be Treasury Secretary, opening the position sooner than it otherwise would have.

Lloyd Blankfein no source cited

Chapter 4 · 09:54

Warren Buffett's handshake deal

Blankfein describes the aftermath of the financial crisis inside Goldman, where traders had become so loss-averse they were talking themselves out of every opportunity. His point is elegant and counterintuitive: a good risk manager doesn't only restrain risk — sometimes they must actively encourage it, because a firm that never takes risk is a firm that never grows. He draws the parallel to entrepreneurship directly, noting that Sam Parr himself couldn't have built his company without accepting a real chance of failure. The section closes with Blankfein's broader philosophy: risk and progress are inseparable, and trying to legislate away risk means forgoing the 99 years of growth between 100-year storms.

Claims made here

Approximately 2% of minor league baseball players ever earn enough to make a living as professional athletes.

Lloyd Blankfein no source cited

Chapter 5 · 15:04

Lloyd breaks down his portfolio

This is arguably the episode's most gripping set piece. Blankfein walks through how Warren Buffett came to invest in Goldman Sachs during the darkest hours of the 2008 financial crisis. Goldman didn't need the money — they had capital. What they lacked was market confidence at a moment when similar institutions were failing or in distress. When Blankfein tried to walk Buffett through everything he was worried about before the deal, Buffett replied simply: 'I know you well enough to know that you worry enough for the both of us.' He then compared the $5 billion to 'not even a bad hurricane on the East Coast' for Berkshire's insurance operations, put the number in stark perspective, and left to take his grandchild to Dairy Queen. No written contract. Buffett later asked only for a verbal commitment that Blankfein wouldn't sell his own shares until Buffett sold his. The story is a masterclass in reputation, trust, and what capital actually signals in a crisis.

Claims made here

Warren Buffett invested approximately $5 billion (possibly $10 billion) in Goldman Sachs as preferred stock during the 2008 financial crisis, agreed verbally with no written contract.

Lloyd Blankfein no source cited

Chapter 6 · 20:41

Advice to young investors

Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.

Chapter 7 · 23:09

Biggest mistakes

Sam Parr gets down to the details of Blankfein's actual investing life, and the numbers are striking. Ninety-eight percent of his portfolio is in risky assets, with roughly 75% in individual stocks — predominantly tech hyperscalers, energy (his original trading background), and financial services. He contrasts this openly with Sam's more sensible 90/10 index-to-bonds approach, which he endorses for someone who isn't 'doing this for a living.' The daily trading habit is framed not as recklessness but as a decades-long professional reflex — the market as background music, like how most people listen to Spotify while working. He trades from an iPad and a phone, relies on calls with trusted contacts for information, and reads everything from the New York Post to the FT to Bloomberg. His edge, he says, comes from sector focus and experience rather than any information advantage.

Chapter 8 · 25:54

Anxiety as a superpower

Having described his own aggressive personal strategy, Blankfein pivots to what he would actually recommend for most people. The advice aligns closely with Warren Buffett's well-publicized guidance: broad equity index ETFs like VOO (Vanguard) or SPY (S&P 500), possibly with additional tech-sector exposure given the AI revolution underway. He emphasizes that equities are genuinely risky — not 'safe' just because they're diversified — but that for young investors the key advantage is time. You can outlive your mistakes when you're 25; you cannot when you're 65. He also observes that broad indices now have heavy tech weighting anyway, so investors get tech exposure simply by holding the market. The section is practical and non-condescending — Blankfein treats Sam's 90/10 index approach as genuinely sensible for his situation.

Claims made here

Lloyd Blankfein keeps 98% of his personal portfolio in risky assets, with approximately 75% in single stocks and the remainder in ETFs.

Lloyd Blankfein no source cited

Chapter 10 · 31:35

Scarcity

Sam Parr raises the topic of having a supportive partner, and the conversation shifts into something more personal and candid. Blankfein's wife Laura — herself a former big-law attorney and now chair of Barnard College — was the operational backbone of the household during his CEO years. When they moved overseas, she found the car, the house, organized the schools for the kids; he showed up and 'took victory laps' for doing well at work. He has not personally paid a bill in over 40 years. Blankfein is careful to extend the credit in both directions — plenty of men in his Goldman cohort stepped back professionally to support high-achieving spouses — and notes that the asymmetry remains real but is changing. The section is unusually frank about the gendered economics of elite dual-career households, with Blankfein noting that 'guys don't have babies' as a persistent structural constraint.

Claims made here

SpaceX, which Blankfein passed on at a $100 billion valuation, is now being discussed at an approximate valuation of $1.75 trillion.

Lloyd Blankfein no source cited

Business
Missed SpaceX at $100 Billion

How the Ex-Goldman CEO actually invests his own money · Jun 16, 2026 Business

Blankfein passed on SpaceX when it was valued at $100 billion because he thought it was too expensive. The company is now being discussed at a $1.75 trillion valuation — a 17.5x miss. He also passed on early cellular investments because he didn't see the point of portable phones.

Chapter 11 · 40:46

The Goldman Obituary Test

Sam asks about family financial habits and Blankfein tells a story that is almost surreal in retrospect. Early in his Goldman career, he and his wife drove to the closing of a small beach house — their first property purchase — while his wife tried to reconcile in her head whether they had enough money. She kept coming up short on the math during a 30-mile drive, growing increasingly panicked, until they finally realized she had forgotten to count the 10% down payment they'd already put down. They were spending more than everything they had saved. This from a future Goldman Sachs CEO. The story lands because it's humanizing without being pitying — Blankfein contextualizes it with his upbringing in a household where his father was periodically unemployed and money was genuinely scarce. The scarcity mindset, he says, lifted in his 30s, but it never fully disappeared.

Chapter 12 · 43:53

Lessons from history

The episode's closing chapter is the most wide-ranging and in some ways the most revealing. Blankfein, who advises every young trader to study history rather than finance, guides Sam through his personal reading list with genuine enthusiasm. Barbara Tuchman gets extended praise for Guns of August and A Distant Mirror — the latter an account of 14th-century European life during the Black Plague, the Hundred Years' War, and the Papal Schism, which Tuchman framed as a mirror on Cold War anxieties about nuclear annihilation. Blankfein's point is explicitly practical: those people survived that era, and the patterns that produced their crises rhyme with ours. He describes rereading Robert Caro's The Power Broker 40 years after his first reading and finding that Robert Moses's achievements had grown in his estimation — not because the flaws diminished, but because after decades of trying to build things himself, he understood the degree of difficulty differently. The conversation spills into the American Revolution, founding fathers, Columbus, and Sacagawea — united by Blankfein's core thesis: context and historical perspective are the antidote to the kind of presentism that makes every generation believe its problems are uniquely dire.

Claims made here

Barbara Tuchman won two Pulitzer Prizes and wrote Guns of August about the origins of World War I, and A Distant Mirror about 14th-century Europe.

Lloyd Blankfein no source cited

Lloyd Blankfein has not personally paid a single bill in over 40 years, with his wife Laura managing household finances through a bill-paying service.

Lloyd Blankfein no source cited

World War II resulted in approximately 10 million deaths over 4 years.

Lloyd Blankfein no source cited

Sacagawea joined the Lewis and Clark expedition with a 3-month-old child.

Sam Parr no source cited

No indexed bits in this chapter.

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0 / 12 cited (0%)

Factual claims made this episode, and whether a source was named.

Lloyd Blankfein keeps 98% of his personal portfolio in risky assets, with approximately 75% in single stocks and the remainder in ETFs.

Lloyd Blankfein no source cited

Warren Buffett invested approximately $5 billion (possibly $10 billion) in Goldman Sachs as preferred stock during the 2008 financial crisis, agreed verbally with no written contract.

Lloyd Blankfein no source cited

SpaceX, which Blankfein passed on at a $100 billion valuation, is now being discussed at an approximate valuation of $1.75 trillion.

Lloyd Blankfein no source cited

Lloyd Blankfein grew up in the East New York housing projects in Brooklyn and visited Manhattan approximately 3 times during his entire childhood.

Lloyd Blankfein no source cited

Approximately 2% of minor league baseball players ever earn enough to make a living as professional athletes.

Lloyd Blankfein no source cited

The most successful people on lists of wealthiest Americans are predominantly middle-class people who created wealth rather than generational wealthy families like the Morgans or Rockefellers.

Lloyd Blankfein no source cited

Lloyd Blankfein became CEO of Goldman Sachs because his predecessor was nominated to be Treasury Secretary, opening the position sooner than it otherwise would have.

Lloyd Blankfein no source cited

Lloyd Blankfein has not personally paid a single bill in over 40 years, with his wife Laura managing household finances through a bill-paying service.

Lloyd Blankfein no source cited

Barbara Tuchman won two Pulitzer Prizes and wrote Guns of August about the origins of World War I, and A Distant Mirror about 14th-century Europe.

Lloyd Blankfein no source cited

Sam Parr built a company doing almost $20 million in annual revenue by age 31.

Sam Parr no source cited

World War II resulted in approximately 10 million deaths over 4 years.

Lloyd Blankfein no source cited

Sacagawea joined the Lewis and Clark expedition with a 3-month-old child.

Sam Parr no source cited