Speaker
Arie Desormeaux
Appearances over time
1 episodes
Episodes
1
Podcasts
Quotes & moments
A statistic cited on TikTok claims 60% of parents won't allow their child to move to the next aisle over in a grocery store, illustrating how over-protective modern parenting has become.
Arie described gacha claw-machine arcades where the average cost is about $2 per game, with prizes that likely cost the operator as little as 30 cents each.
Most people have vacations and normal work — but nothing in between for when you want to truly lock in. Shaan's reverse vacation is a professional penitentiary: Adidas tracksuit, cold showers, slop food, David Goggins on the speaker, and a goal to crush. It's the Ironman for workaholics.
Underground calisthenics battles are exactly like UFC meets a rap battle — 150 people crowded around a circle, fighters walking out with masks and chains, nicknames like 'Extra Money' vs 'Calisthenics the Prince,' and people throwing money and betting. The battle set: 100 burpees, 50 muscle-ups, 75 dips, 75 squats with a 65-pound dumbbell. This is the next big spectator sport.
Claw machines are already a $30–40M app business (Clawee). But Shaan's version is physical, massive, and spectacle-first: rent out a dead retail store, fill it with real prizes — PS5s, baby grand pianos, golf carts — and charge $10 a pull. Fake the line for two months if you have to; the spectacle will take over.
A viral video of someone rolling butter out of a deodorant stick got 2.8M likes and thousands of people saying they already do this. That's a happy path — evidence consumers want a new form factor. Vacation whipped cream sunscreen and liquid vitamins prove form-factor changes alone can build multi-million dollar brands.
Tin Can Kids raised $15.5M selling a Wi-Fi landline for children. But Arie's idea goes further: a clip-on beeper that lets kids message friends without a smartphone. With 60% of parents too scared to let their child go to the next grocery aisle, the backlash toward free-range parenting is coming — and beepers give kids freedom with just enough connection.
AI sales bots are already bombarding inboxes with personalized outreach at scale. Shaan's 'Slop Stop' fights back: an AI that replies to spam bots, books fake meetings, sends absurd contract redlines, and then ghosts. It's not just satisfying — it's financially devastating for spammers who've now paid lawyers and reps to pursue a deal that was never real.
Hampton hired a researcher for $100 per person to send 200 hyper-personalized gifts — artisanal honey to a bookkeeper named Honey Bookkeeping, a vintage band tee based on someone's tweet. Six months later, it was one of their best-performing marketing channels. The insight: World 50 uses the same tactic to drive Fortune 500 memberships worth hundreds of millions in revenue.
Most people never find their 'thing' not because they lack talent, but because they lack exposure. Shaan stumbled into his path by luck. A Take Your Roommate to Work Day would create a low-stakes way for people to sample careers they'd never otherwise see — the equivalent of a 4-year-old finally trying salmon and realizing they love it.
Rocky Aoki started with an ice cream truck in New York, built Benihana into a publicly traded empire, set world records in hot air balloon racing, and crashed a powerboat under the Golden Gate Bridge — contracting Hepatitis C from the emergency blood transfusion. His motto: 'Money's not everything, just 99%.' Steve Aoki's dad makes Steve Aoki look boring.
Physical postcard re-engagement campaigns via Postpilot returned 5–8x on investment for Shaan's e-com brand. Brands sleep on mail because it feels unsexy, but the reason you keep receiving it is that it works. World 50 — a Fortune 500 community doing hundreds of millions in revenue — acquires most of its customers through physical letters.
Benihana already proved people will pay premium for a chef cooking at your table. Mexican food is already the best cuisine. The math is obvious. Shaan's additions: a guac cannon, tableside fajitas on the table-as-skillet, a built-in mariachi band, and the pièce de résistance — a salsa lazy river circling the table at all times.
Analysis
What they talk about
- Leisure 50%
- Society & Culture 50%
Connections
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