Speaker
Olivia Moore
Appearances over time
1 episodes
Episodes
1
Podcasts
Quotes & moments
Lassie has reached 98% automation on its core billing and insurance claims workflows for dental practices.
The majority of Lassie's customer growth comes from dentists recommending the product to other dentists in study clubs and professional networks.
The number one rated dentist on Yelp was spending 200 hours a month on paperwork — not treating patients. Steijn Pelle witnessed this firsthand and realized a problem he assumed was solved in the 1970s was still entirely manual, at scale, across hundreds of thousands of practices.
Before writing a line of automating code, Lassie's founders sat in dental offices doing the billing work by hand. They automated away their own jobs — and that ground-level experience is why their product works at 98% accuracy when other AI tools fall short.
There are 160,000 dental practices in the US, each spending roughly $200,000 a year on administrative labor they often can't even hire for. That's a $1 billion+ recurring revenue opportunity in just one vertical — before touching physical therapy, primary care, or any other healthcare specialty.
Alex Rampell's childhood dentist Dr. Ronald Sloop retired not from age, but because he lost his key administrative staffer and couldn't find a replacement. If Lassie had existed, he'd still be practicing. This is the market — millions of skilled professionals limited not by their craft but by back-office chaos.
Lassie's roadmap is clear: dominate dental billing in the US, move to another underserved healthcare vertical, then apply the same AI agent playbook to every small business in the world. The insight is that all small businesses share the same abstract structure — a system of record, customers, payments, and appointments.
Software didn't make businesses more efficient — it just moved the filing cabinet onto a hard drive. From Sabre Systems to PeopleSoft to QuickBooks, humans still had to do all the work. Now AI can finally edit the filing cabinet, not just store its contents.
Tech circles are saturated with AI hype while millions of small business owners in the rest of America haven't adopted any of it. The last-mile distribution problem — getting non-technical owners in Iowa to actually use autonomous software — is the real challenge and the real prize.
Every startup-versus-incumbent battle reduces to one question: can the startup lock in distribution before the incumbent copies the innovation? In dental billing, there is no tech incumbent to race against. The category was served entirely by human labor — and that changes the calculus entirely.
Lassie doesn't compete with a Workday or a Salesforce. The incumbent in dental billing is the human administrator who just quit. That absence of a tech incumbent is exactly what makes the market so compelling and the product so defensible.
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- Health & Fitness 100%
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