A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those 55 and older, almost three-quarters do. As long as people use it, businesses have an incentive to advertise in it — and the Yellow Pages has every reason to keep publishing.
Where this was said
At 16:00 · chapter starts 15:10
The phone book didn't die in one dramatic moment — it was chipped away by three successive forces [1] — Chuck Bryant "Three forces dismantled the phone book in quick succession: 411 free information lines in the '80s, the internet, and a 2004 Congressional …" 15:03 . First came 411, free directory assistance starting in the 1980s, which let you call a person to read you listings instead of hunting through a book yourself. Then the internet arrived and made finding businesses trivially easy. Finally, in 2004, Congress passed a law prohibiting cell phone numbers from being listed in phone books, dramatically narrowing the White Pages' usefulness to landline-only households. But the phone book never fully died. A 2024 poll found that more than 50 million US homes still have a landline, and 10% of all Americans still use the Yellow Pages [2] — Chuck Bryant "A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those 55 and older, almost three-quarters do. As long as …" 16:00 . Among those aged 55 and older, nearly three-quarters use it to find businesses. Josh, now in that demographic bracket, takes playful offense at being lumped in with 'the olds.' The episode closes with a genuine endorsement of Seneco Glass in Cuyahoga Falls, Ohio — still advertising in the Yellow Pages, still serving local customers.
In 2004, Congress passed a law prohibiting cell phone numbers from being listed in phone books, accelerating their decline.
A 2024 poll found that more than 50 million homes in the US still have a landline, meaning they continue to receive phone books unless they opt out.
A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those aged 55 and older, almost three-quarters use it to find businesses.
Among Americans aged 55 and older, almost three-quarters still use the Yellow Pages to find businesses, according to a 2024 poll.
Erin Brockovich describes data center expansion as 'a full-on assault' hitting communities across water, electricity, noise, air pollution, and land loss. She calls it the biggest bipartisan conversation she's seen in her 30-year career — and warns that tech companies didn't see the coming backlash.
Demanding an emergency fund balance on a first date is the wrong approach. What you're really looking for is someone with character, maturity, and a direction — not a perfect financial snapshot. You can build a budget in 20 minutes; you can't build character that fast.
The fear of not being financially ready to have children is almost always a failure to run the real budget. On $110K a year, you can afford a child. What you can't afford is the fantasy nursery, the bigger car, and staying home on one income without a plan.
You've already said enough. The enabling, the financial dysfunction, the fear it'll land in your lap — if you can't say yes with full confidence, the answer is no. Tell Mom to rent a cheap one-bedroom, sell her house, and buy a condo near the grandkids instead.
Bobby watching a father hold his baby triggered an existential moment: he and Andrew might be missing fatherhood. They priced out adoption ($40K–$70K private, $0–$2K foster care) and briefly considered adopting a child to timeshare like a condo.
In 1950, 60% of the world lived in extreme poverty. Today it's roughly 1 in 10. Capitalism and economic growth did that — nothing else has ever worked at scale. The challenge now isn't generating enough wealth; it's building the political will to distribute it.
The manosphere begins with genuinely useful advice — get fit, be ambitious, find a partner. But it rapidly devolves into dominance, misogyny, and crypto university grifts. The most famous manosphere figures are running $50-a-month Ponzi schemes, exploiting the very loneliness they pretend to cure.
Throughout human history, only 40% of men have ever reproduced. Romantic success has never been guaranteed — it has always required effort, self-development, and resilience. The incel movement's core lie is telling men they're owed something that no man has ever been owed.
The most common word Scott Galloway has heard in his life is no. That's not a failure — it's the mechanism through which great yeses are earned. For shy young men, the path forward is simple: approach people, accept rejection, repeat. Resilience to discomfort is the only real competitive advantage.
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