Where this was said
Three Forces That Killed the Phone Book — and Who Still Uses It
At 16:54 · chapter starts 15:10
The phone book didn't die in one dramatic moment — it was chipped away by three successive forces [1] — Chuck Bryant "Three forces dismantled the phone book in quick succession: 411 free information lines in the '80s, the internet, and a 2004 Congressional …" 15:03 . First came 411, free directory assistance starting in the 1980s, which let you call a person to read you listings instead of hunting through a book yourself. Then the internet arrived and made finding businesses trivially easy. Finally, in 2004, Congress passed a law prohibiting cell phone numbers from being listed in phone books, dramatically narrowing the White Pages' usefulness to landline-only households. But the phone book never fully died. A 2024 poll found that more than 50 million US homes still have a landline, and 10% of all Americans still use the Yellow Pages [2] — Chuck Bryant "A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those 55 and older, almost three-quarters do. As long as …" 16:00 . Among those aged 55 and older, nearly three-quarters use it to find businesses. Josh, now in that demographic bracket, takes playful offense at being lumped in with 'the olds.' The episode closes with a genuine endorsement of Seneco Glass in Cuyahoga Falls, Ohio — still advertising in the Yellow Pages, still serving local customers.
In 2004, Congress passed a law prohibiting cell phone numbers from being listed in phone books, accelerating their decline.
A 2024 poll found that more than 50 million homes in the US still have a landline, meaning they continue to receive phone books unless they opt out.
A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those 55 and older, almost three-quarters do. As long as people use it, businesses have an incentive to advertise in it — and the Yellow Pages has every reason to keep publishing.
A 2024 poll found that 10% of all Americans still use the Yellow Pages, and among those aged 55 and older, almost three-quarters use it to find businesses.
Among Americans aged 55 and older, almost three-quarters still use the Yellow Pages to find businesses, according to a 2024 poll.
