Podbit · The Prof G Pod with Scott Galloway
74% of new web pages created in April 2025 contained detectable AI content. By late 2024, more than half of all new English-language articles were primarily AI-written — up from just 5% before ChatGPT. The flood of AI slop triggered a cultural backlash: nearly a third of consumers now say they're less likely to choose brands using AI-generated ads.
Where this was said
At 12:35 · chapter starts 10:55
The most vivid proof point of the episode arrives in the form of a seemingly absurd deal. TBPN was a two-year-old tech livestream with 74,000 YouTube subscribers and approximately $5 million in annual advertising revenue — a respectable but modest media operation by any conventional measure [1] — Scott Galloway "TBPN had 74,000 YouTube subscribers and $5 million in annual ad revenue. OpenAI paid what the Financial Times reported as a low hundreds of…" 10:45 . OpenAI paid what the Financial Times reported as a low hundreds of millions of dollars for it, then immediately shut down the advertising business. Galloway's interpretation is the key: OpenAI wasn't buying a media company. They were buying a voice, an audience of influential people in Silicon Valley, and the credibility that the most powerful figures in tech actively sought out as a platform. In TBPN's own words, 'the standard communication playbook just doesn't apply to us.' Galloway quotes his research lead Mia Silverio: 'OpenAI has a brand problem, and TBPN could be the solution.' He's skeptical it'll be enough, but concedes it's a rational bet when you have near-zero cost of capital.
OpenAI acquired TBPN, a 2-year-old tech livestream with 74,000 YouTube subscribers and ~$5M in ad revenue, for a low hundreds of millions of dollars.
An analysis of 900,000 newly created web pages in April 2025 found that 74% contained detectable AI-generated content.
Directory listings are a powerful but underrated growth channel — but only if your product is genuinely interesting enough to earn the click. AI products have a natural advantage here because they're easy to package in a compelling, clickable way.
The fastest path to Twitter growth isn't volume — it's forming sharp opinions about how the platform works and sharing them immediately. People cluster around those who understand the rules and say so out loud.
A Washington Post study found gender is one of the very first variables algorithms use to separate users, then relentlessly feeds each side content that reinforces negative views of the other. Men don't see the fear-based content women receive; women don't see why men seem unbothered.
The internet is preselected for the most shocking, outlandish stories, so prolonged exposure makes extreme tail-risk events feel like average everyday reality. This affects both sexes: men think all women are manipulative; women think all men are dangerous predators.
Every convenience app — Uber, DoorDash, TaskRabbit, Google Maps — quietly eliminated a micro-interaction that used to build social trust. Asking a neighbour for help, talking to a cashier, asking a stranger for directions: these small moments added up to the social fabric. Now they're gone.
Sam had no coding knowledge, so he used ChatGPT voice mode to generate his entire codebase and copy-pasted it into Notepad. A friend later introduced him to Cursor, and he never looked back.
Copy days of Discord chat history, paste it into ChatGPT, and ask it to list recurring pain points. The ones that come up most often are your best product bets.
Sam's top advice: when prompting Cursor, tell it to architect code for 100,000 users from day one. The AI changes its approach, building scalable frameworks instead of brittle one-user code.
With AI coding tools like Cursor, Bhanu replicates an existing free tool for a new keyword in under 5 minutes. What used to be a multi-day build is now a lunch-break task.
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