Podbit · On Purpose with Jay Shetty
When Riz Ahmed hit a glass ceiling in the UK, Idris Elba told him simply: 'Categorize yourself not.' The point was devastating in its clarity — by pigeonholing yourself, you're doing other people's limiting work for them. Riz took the advice. He went to America.
Where this was said
At 1:16:15 · chapter starts 1:12:32
The episode closes with Jay's signature Final Five questions, brought to you by State Farm. Best advice ever received: Idris Elba's 'categorize yourself not' — stop internalising the limitations others place on you or you're doing their limiting work for them. [1] — Riz Ahmed "When Riz Ahmed hit a glass ceiling in the UK, Idris Elba told him simply: 'Categorize yourself not.' The point was devastating in its clari…" 1:16:15 Worst advice: a casting director who told the young Riz his wide, animated eyes made him look like a psychopath, leaving him stiff and self-conscious for years. Biggest lesson from his wife: devotion — to a path, a purpose, a creativity — as a form of prayer. Their love story began when she needed to borrow his laptop charger in a New York café; six years on, she still borrows it. What he prays for: health, the ability to provide with dignity (rozi roti), and for everyone he loves to be brought closer to their purpose. He also describes his first adult pilgrimage to Mecca as extraordinary — 50,000 people from every country on earth, masks stripped, walking in a circle together, a sense of oneness unlike anything he has experienced. [2] — Riz Ahmed "Riz Ahmed went to Mecca as a spiritually sceptical Muslim. What he found was something beyond religion: tens of thousands of people from ev…" 1:24:15 His one law for the world: everyone goes back to dumb phones, or at minimum, everyone agrees to put them away for stretches of the day. [3] — Riz Ahmed "Met his wife because she lost her laptop charger: Riz Ahmed met his wife (novelist Fatima Farheen Mirza) in a New York café when she needed…" 1:23:10 Time feels different without the phone. Ideas bubble up. He is a little bit closer to being obsessed with the Velcro on the shoe.
Idris Elba told Riz Ahmed 'categorize yourself not' when Riz felt stuck in the UK — advice that unlocked his path to Hollywood.
Riz Ahmed told people from marginalised backgrounds that the very thing creating resistance in their lives is also the key that unlocks something no one else can offer. He felt like an alien at Oxford. He's grateful now he stuck it out. The obstacle is the way.
We tell ourselves: when I'm successful, I'll finally be myself. Riz Ahmed flips it. The people who become most successful are the ones who were most unapologetically themselves first. Specificity and authenticity are what people are actually attracted to — not the polished, diluted version.
Riz Ahmed met his wife (novelist Fatima Farheen Mirza) in a New York café when she needed to borrow his laptop charger — and she still borrows it 6 years into their marriage.
Riz Ahmed went to Mecca as a spiritually sceptical Muslim. What he found was something beyond religion: tens of thousands of people from every country on earth, dressed identically, walking in a circle together — every mask stripped, a profound sense of oneness. He promised himself he'd bottle the feeling. He got back on his phone on the plane home.
Sam built Algrow, a SaaS for finding viral content formats, with zero coding experience using ChatGPT and Cursor. Six months later: 10,000 users, $14K/month in revenue.
Sam's first MVP threw an application error on its very first user — and he shipped it anyway. The core idea worked, and that was enough to validate the product and keep users coming back.
Sam joined Discord voice chats, muted himself, and silently screen-shared his product. Users in the chat started tagging him asking what the tool was. No pitch needed — curiosity did the selling.
Most founders post links in Discord and immediately get banned for self-promotion. Sam's approach was the opposite: build rapport, help people with the tool, let word of mouth do the work.
Find where your ICP lives. Listen before building. Validate with DMs and Loom recordings. Build in public with users inside your own Discord server. Turn early adopters into advocates with free access.
Instead of fearing the self-promo ban in large Discord servers, create your own private server for your product. You funnel in ideal customers and build a relationship that email can't replicate.
Algrow helps creators find and replicate viral video formats, starting at $25/month. It analyzes subscriber counts, average views, and trending formats — and can even generate the videos with AI.
After weeks of Sam silently screen-sharing in a Discord server, the server owner — unprompted — made a full YouTube promotional video about Algrow. Sam paid nothing and asked for nothing.
Producer Gus admits Discord never crossed his mind as a customer acquisition channel. Pat connects the insight to a broader lesson: match your distribution channel to where your actual customers live.
We use essential and analytics cookies to run Vuci. To understand how the site is used: Privacy Policy.
Install Vuci on your phone
Add it to your home screen for a faster, app-like experience.
Install Vuci on your phone
Tap the Share button, then “Add to Home Screen”.
A new version is available
Reload to get the latest Vuci.