Today, Explained

Podbit · Today, Explained

How Trump lost the bro vote

Explore episode Jun 27, 2026
Society & Culture
Street-Level Verdict: Young Men at the UFC Event

How Trump lost the bro vote · Jun 27, 2026 Society & Culture

Young men at Trump's White House UFC event say they're there for the sport, not the president. But they still credit Trump for making UFC mainstream and bringing it to a 'historic place' — even as they express disappointment in his second term.

Where this was said

Street Interviews: Young Men at the UFC White House Event

At 3:41 · chapter starts 1:49

On the ground at Trump's UFC White House event, Astead Herndon finds a crowd that is more complicated than the image of a MAGA pep rally. Most of the young men he speaks with are frank: they came for the UFC, not for Trump. Several describe themselves as disappointed, pointing to Trump's failure to lower prices and his involvement in what they see as new foreign conflicts after promising the opposite. Gas prices come up again and again — 'I don't even want to fill my gas tank no more' — and the Epstein files are a live grievance, with attendees describing the lack of transparency as a specific betrayal. One attendee says he voted for Kanye West in the last election because both major-party candidates felt 'too extreme.' Another says he's eighteen and doesn't know if he would have voted for Trump if he'd been eligible. The picture that emerges is of young men who are drawn to UFC's cultural energy and credit Trump for legitimizing it, but who feel increasingly let down by the gap between his promises and his performance.

News
Gas, Iran, Epstein: The Three Breaks

How Trump lost the bro vote · Jun 27, 2026 News

Gas prices, the Iran war, and the Epstein files are the three issues young men at the UFC event cite for losing faith in Trump. Together, they form a picture of a president who promised economic relief and anti-war credibility and delivered neither.

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