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Katie Couric: Sexism, Storytelling & Standing Up to Cancer

Explore episode Jun 24, 2026
Society & Culture
When You're a Trailblazer, You Get Burned

Katie Couric: Sexism, Storytelling & Standing Up to Cancer · Jun 24, 2026 Society & Culture

Becoming the first woman to solo anchor the CBS Evening News made Katie Couric a historic figure — and an immediate target. Network insiders sabotaged her ideas, the audience resisted change, and media critics picked apart her makeup and hand placement. She describes it as one of the most challenging periods of her life.

Where this was said

Early Career Setbacks: CNN's Rejection and the News Director's Putdown

At 26:30 · chapter starts 19:00

Before landing the Today Show, Katie Couric was 22 and looked 16, and her first live White House report at CNN was, by her own admission, terrible. The president of CNN at the time, Reed Schoenfeld, called in to say he never wanted to see her on air again. The blow was devastating — full of self-doubt, she nearly abandoned journalism entirely. But she looked around the newsroom and concluded those more experienced colleagues were only ahead of her because they'd done it longer. So she went to local news: covering drug deals gone bad and murders in Miami, interviewing Ray Charles in Atlanta, possibly even Boy George. She covered the Pentagon with no military background and worked obsessively hard. The lesson crystallised into a quotation from Malcolm Gladwell's 10,000-hour rule. She also recalls a DC news director telling her that if she wanted to anchor again she should try 'a really, really, really small market' — and years later, bumping into that same news director and asking him, 'Is the whole country a small enough market for you?' The message to younger listeners: rejection is information, not a verdict.

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