Conspiracy Theories

Podbit · Conspiracy Theories

FIFA World Cup Scandal Pt. 1

Explore episode Dec 5, 2022
Business
Data point $4B

FIFA World Cup Scandal Pt. 1 · Dec 5, 2022 Business

When João Havelange took over FIFA in 1974, the organisation had a revenue of just $25 million. By the time he left in 1998, it had $4 billion in the bank. The transformation came from expanding the World Cup to 32 teams, opening membership to 200+ nations, and signing blockbuster sponsorship deals with Adidas and Coca-Cola.

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