The Rest Is Entertainment

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Was Taylor Swift's Wedding Cringe?

Explore episode Jul 6, 2026
Business
Unbundling: The Existential Threat to Sky's Business Model

Was Taylor Swift's Wedding Cringe? · Jul 6, 2026 Business

Sky's entire business model rests on preventing customers from unbundling — walking away from the £80/month bundle in favour of individual streaming services that collectively cost less. The Premier League football rights are the anchor keeping them subscribed, but even that won't hold forever. The ITV acquisition is partly a hedge against that inevitability.

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