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Selects: The Soul Train Episode

Explore episode Jul 18, 2026
TV & Film
Soul Train's Two Lives: Chicago and LA Simultaneously

Selects: The Soul Train Episode · Jul 18, 2026 TV & Film

For five years after moving to LA, Don Cornelius ran two versions of Soul Train simultaneously — a full-color nationally syndicated show filmed on weekends in Los Angeles, and the original black-and-white weekday version on Chicago local TV. He commuted between the two every week.

Where this was said

Creating Soul Train: The Pilot, Ownership, and James Brown

At 22:02 · chapter starts 20:20

Don Cornelius had a burning desire to put Black people on TV in a positive light, and he believed that simply showing the cool parties and sock hops he was already DJing would be enough. When he pitched the idea to WCIU, the station agreed to air it but wouldn't front the money. Cornelius put up $400 of his own cash to shoot the pilot. It was in black and white, not technically polished, but it was an immediate hit — because, as Cornelius would later say, it wasn't about quality. It was theirs. That $400 investment turned out to be the smartest business decision in his life, because it meant no one else had any legal claim to the show. Chuck and Josh then relay the legendary story of James Brown appearing on Soul Train in the early '70s and asking, with some disbelief, who was backing the operation. When Cornelius replied 'It's just me, James,' Brown asked again, assuming there was a misunderstanding. The answer was the same. It was simply his.

Business
$400 and 100% Ownership

Selects: The Soul Train Episode · Jul 18, 2026 Business

When WCIU agreed to let Don Cornelius shoot a Soul Train pilot but refused to fund it, he put up $400 of his own money. That decision — made out of necessity — meant he owned the show outright. No network, no studio, just him. James Brown was so stunned he asked twice.

Business
Afro Sheen Was the Perfect Soul Train Sponsor

Selects: The Soul Train Episode · Jul 18, 2026 Business

Johnson Products' Afro Sheen and Ultra Sheen weren't just sponsors — they were philosophically aligned with Soul Train's mission. Both were saying the same thing: Black culture and Black beauty deserve to exist entirely on their own terms, without conforming to white standards.

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