The Diary Of A CEO with Steven Bartlett

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The Quitting Expert: Michael Jordan Is WRONG About Quitting, Do This Before AI Comes! | Seth Godin

Explore episode Aug 10, 2026

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What Else Keeps Us Stuck?

At 1:06:18 · chapter starts 1:04:30

The delusion test is simple and brutal: are you picking something that involves skipping lots of intermediate steps and ends with a famous happy ending? The chances of winning that lottery are very low. The alternative is the smallest viable audience — what's the minimum group of people for whom making a difference would be enough? This slides naturally into The Dip: the hard part between starting and mastery that is not a signal to quit but a signpost that you're on the right path. The organic chemistry metaphor is elegant — every doctor in the world has passed it, so it's a dip, not an obstacle. Emphysema, on the other hand, is a cul-de-sac: no one has ever smoked their way through it. The juggling lesson brings it home: juggling is about throwing, not catching. Get good at throwing — developing the practice, the process — and the catches (results, outcomes, readers, customers) take care of themselves.

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