Quote · The School of Greatness
54 Days Alone in Antarctica, Pulling 375 Pounds | Colin O’Brady
Where this was said
Building a World Record from a Whiteboard
At 13:33 · chapter starts 11:52
After the climbing stories, Colin steps back to reveal the entrepreneurial genesis of the entire project. He and Jenna, newly engaged, wrote on a whiteboard: what if we set this world record and built a media campaign around it? On day one they were Googling the difference between marketing and PR. [1] — Colin O'Brady "500 million earned media impressions: The media campaign Jenna O'Brady built around Colin's Explorers Grand Slam world record generated 500…" 12:40 They had no money, no connections, no track record — just a belief in the idea and a relentless daily work ethic. A year of 'no' followed, but day by day things were built. The Explorers Grand Slam ultimately generated 500 million earned media impressions, spawned a nonprofit engaging hundreds of thousands of public school children, and established Colin and Jenna as a creative force. The Antarctica project is described as the latest iteration of this same creative partnership.
The media campaign Jenna O'Brady built around Colin's Explorers Grand Slam world record generated 500 million earned media impressions.
Colin set the speed record for climbing the highest point in all 50 US states in just 21 days, halving the previous record of 42 days.
