Planet Money

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Can the Trump administration make college cheaper?

Explore episode Jul 1, 2026

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The Origin Story: 'Our Greedy Colleges,' February 18, 1987

At 15:01 · chapter starts 12:40

Cory Turner traces the intellectual lineage of today's loan cap policy to a single, remarkably specific date: February 18, 1987. That day, Education Secretary William Bennett — Ronald Reagan's equivalent of Linda McMahon — published an op-ed in the New York Times titled 'Our Greedy Colleges'. His argument was deceptively simple: federal student aid gives colleges the financial cushion to raise tuition above inflation, because students can borrow more to cover whatever is charged. Economists soon named this the Bennett Hypothesis. The op-ed cited tuition increases of 6% to 8% as evidence, and the claim was framed compellingly. The problem, as the episode will show, is that Bennett made the argument without any real data to back it up — it was, at that point, an untested assumption.

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