The Diary Of A CEO with Steven Bartlett

Snapshot · The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin

Explore episode Aug 10, 2026

Where this was said

What Are We Missing About Getting Unstuck?

At 1:42:03 · chapter starts 1:41:20

The Dame Fina Cooper story is Godin's final evidence that systemic change is not the exclusive domain of the resourced and powerful. An indigenous woman in her late 70s, not famous, with no money, organised 50 people who became 4,000 over a month of daily marching, and shifted national law. She didn't do it alone, but she started it alone. She had agency, a story, and the willingness to show up every day. Godin closes the loop on regret: the mistakes he regrets most are not the things he tried that failed but the things he didn't do — the person he didn't help, the door he didn't open. That regret is fuel. The challenge to the listener is direct: when the person you're dreaming of becoming meets the person you actually become, how does that meeting go? The Carbon Almanac — two years of full-time volunteer work with 1,900 co-authors — is his own most recent answer to that question.

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