Snapshot · The Diary Of A CEO with Steven Bartlett
Godin's daily blog now reaches 1 million readers, but — like every successful platform — it started with just 5 readers, underscoring that all traction begins at the smallest viable audience.
Where this was said
At 30:14 · chapter starts 24:59
Resistance is Godin's borrowed word from Steven Pressfield, and he deploys it to describe the full spectrum of internal friction: writer's block, changing outfits six times before a date, the podcast idea that's been 'in progress' for four years. You can't make resistance disappear. You can name it, invite it in for tea, and act anyway. The story of Lisa, who moved to Los Angeles knowing three people and committed to a Friday potluck where every guest brings a new person, is Godin's proof of concept: 50 weeks later, 400 close friends. [1] — Seth Godin "Resistance can't be eliminated, only named. Godin tells the story of a friend who moved to Los Angeles knowing three people and built a 400…" 23:47 The resistance list — what if they say no, what if they don't like me — is both real and irrelevant once named. Name the baggage, drop the baggage, do it.
Godin argues that almost all stuckness comes from wanting two incompatible things simultaneously, expressed through the hidden word 'but' — e.g., 'I want a creative life, but I never want to be rejected.'
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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