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The Quitting Expert: Michael Jordan Is WRONG About Quitting, Do This Before AI Comes! | Seth Godin
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Why Some People Handle Resistance Better Than Others
At 26:03 · chapter starts 24:59
Resistance is Godin's borrowed word from Steven Pressfield, and he deploys it to describe the full spectrum of internal friction: writer's block, changing outfits six times before a date, the podcast idea that's been 'in progress' for four years. You can't make resistance disappear. You can name it, invite it in for tea, and act anyway. The story of Lisa, who moved to Los Angeles knowing three people and committed to a Friday potluck where every guest brings a new person, is Godin's proof of concept: 50 weeks later, 400 close friends. [1] — Seth Godin "Resistance can't be eliminated, only named. Godin tells the story of a friend who moved to Los Angeles knowing three people and built a 400…" 23:47 The resistance list — what if they say no, what if they don't like me — is both real and irrelevant once named. Name the baggage, drop the baggage, do it.
Godin argues that almost all stuckness comes from wanting two incompatible things simultaneously, expressed through the hidden word 'but' — e.g., 'I want a creative life, but I never want to be rejected.'
Godin's daily blog now reaches 1 million readers, but — like every successful platform — it started with just 5 readers, underscoring that all traction begins at the smallest viable audience.
