LinkedIn reports that 2.7 million small businesses currently use its platform for hiring.
Snapshot · The Prof G Pod with Scott Galloway
LinkedIn reports that 2.7 million small businesses currently use its platform for hiring.
Where this was said
At 19:05 · chapter starts 18:20
LinkedIn Hiring Pro is presented as a tool for small business owners to streamline hiring, from job post to AI-powered initial interviews, with the claim that nearly 60% of users find someone to interview within a week. SoFi follows with a pitch for private student loans covering up to 100% of school-certified costs — tuition, housing, food — at competitive rates with zero fees. Both ads are standard paid integrations.
LinkedIn states that nearly 60% of businesses using LinkedIn Hiring Pro find a candidate to interview within one week.
The Lululemon Great Wall yoga campaign triggered a nationalist backlash that topped 50 million views on Weibo after a drum in promotional imagery was perceived as Japanese.
Lululemon staged an ambitious yoga event on the Great Wall to celebrate Chinese culture. It backfired when a drum in the imagery was identified by netizens as a Japanese wadaiko. The brand apologized — but the episode is just the latest in a long string of Western brand disasters in China.
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
A prominent call-to-action must accompany the headline and subheading in the hero section to capture visitor intent immediately.
Avnish's solopreneur business reached $25,000 per month in revenue using a community-driven, zero-ad-spend marketing strategy.
Avnish scaled his business from zero to $25K/month in just 15 months using a single core marketing strategy.
Avnish acquired thousands of users without spending any money on marketing, relying entirely on Reddit and Facebook groups.
One specific Reddit or Facebook post was responsible for taking Avnish's user base from single thousands to tens of thousands.
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