Snapshot · This Week in Tech (Audio)
Companies that had encouraged employees to maximize AI token usage reversed course in Q2 after CFOs discovered inference costs were skyrocketing, with one executive reporting Uber burned through its entire AI inference budget in four months.
Where this was said
At 1:52:10 · chapter starts 1:48:10
Drawing on her coverage of contact center platforms at NoJitter, Lisa offers a grounded counterpoint to both AI hype and doom. AI is genuinely good at structured, routine customer queries: forgotten passwords, statement copies, balance lookups. Where it excels is not in replacing agents but in briefing them instantly — by the time a frustrated human reaches a live agent, the AI has already assembled their history, the query context, and suggested resolutions. The risk, she cautions, is burnout: when AI handles all the simple calls, human agents face an unrelenting stream of the hardest, angriest interactions. The panel also debates the ethics of companies not disclosing when a customer is talking to an AI, with broad consensus that transparency — and the right to reach a human — will eventually become a social expectation if not a legal requirement.
A Swedish court ordered Google to pay $1.97 billion (with interest) to Klarna's PriceRunner for favoring Google Shopping in search results over competing price comparison services.
Google lost its final appeal against a $4.7 billion EU antitrust fine related to its Android operating system, meaning it must now pay the full amount.
A year ago companies ran token leaderboards with bonuses. Today CFOs are installing monitoring tools and setting hard limits. One CTO said they went from 'letting every flower bloom' to 'CFOs with a lawnmower.' The Uber example is stark: they burned through their entire AI inference budget in four months.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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