Acquired

Snapshot · Acquired

The Walt Disney Company

Explore episode Jun 22, 2026

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Walt's Obsession: Model Trains to Disneyland (1950-1952)

At 2:41:00 · chapter starts 2:33:48

Coming out of the war, Disney has no new IP pipeline, a fractured animation team, and real competitors for the first time. Warner Brothers has Bugs Bunny and Daffy Duck, designed in part by a former Disney story department employee. Hanna-Barbera's Tom and Jerry launches in 1940 for MGM. Disney tries shorts packages, the live-action Treasure Island filmed in London with blocked European cash, and nature documentaries like Seal Island. Walt studies the emerging TV medium but decides to wait. His heart is in animation, and he ultimately delivers an ultimatum to Roy: either fund Cinderella, or sell the company. Roy capitulates and raises $2 million. Made using live-action reference footage as a crutch (a technique Walt finds artistically compromised), Cinderella still earns $8 million in film rentals on a $2.2 million budget — Disney's biggest financial success since Snow White. It doesn't solve every problem but restores creative momentum. Alice in Wonderland follows and loses money, as Roy's 1951 annual report notes with diplomatic euphemism about 'generally poor attendance at theaters.'

Business
Warren Buffett Bought Disney for Under $90M

The Walt Disney Company · Jun 22, 2026 Business

In 1966, Warren Buffett bought Disney stock with a market cap under $90 million — while the company was doing $21 million in pretax earnings and had more cash than debt. Ben calls it both Ben Graham bargain investing and Charlie Munger investing. Today, 99.95% of Disney's value has been created since that purchase. Buffett eventually sold. He still regrets it.

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