Acquired

Snapshot · Acquired

Rolex

Explore episode Jan 3, 2026
Business
Rolex estimated enterprise value: $100B+

Rolex · Jan 3, 2026

Based on Hermès comparables at ~60x earnings and estimated Rolex profits of $3–4B, David Rosenthal believes Rolex's enterprise value is at minimum $100 billion, potentially much higher.

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