Ross Brawn bought the Honda team for £1 in 2008, sold 75% to Mercedes for $200M in 2009, and that team is now valued at $6 billion — with Toto Wolff owning nearly a third.
Where this was said
At 3:40:50 · chapter starts 3:36:45
Liberty's US strategy began with a classic market development move: giving ESPN the rights for free in 2018, just as Bernie had seeded European public broadcasters with cheap rights in the 1980s. As Drive to Survive grew and the US gained more races — Miami in 2022, Las Vegas in 2023 — the rights became genuinely valuable. ESPN signed a 3-year deal in 2022 at a rumored $80–90M per year, up from zero. Meanwhile, the F1 movie starring Brad Pitt — produced with Apple's involvement and using specially designed cameras that fit the standard F1 camera package — grossed $630 million worldwide, the highest-grossing sports movie ever and the biggest box office result of Brad Pitt's career. Approximately 21 million tickets were sold, potentially reaching more people than any single Drive to Survive season. Apple then won the US rights bidding for a 5-year deal at a rumored $150M annually. For context, this $150M represents 13% of F1's total global media rights of $1.1 billion — and the US is still dramatically underpenetrated, with only 1.3M average race viewers (half of NASCAR). Ben's bull case: if Apple brings its Vision Pro technology, immersive cameras, and tech storytelling chops to F1 broadcast, the American market could grow dramatically. Liberty also bought the Las Vegas Grand Prix infrastructure directly rather than using a promoter — a $500M bet on operating the race themselves that has had mixed early returns.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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