Thanks to Al Davis's hardball tactics, the AFL paid only $18 million total (over 20 years) to join the NFL, down from the NFL's initial demand of $50 million per AFL team.
Where this was said
At 2:27:25 · chapter starts 2:09:27
The premise was considered insane: put a football game in primetime on Monday nights, a slot historically owned by dramas and sitcoms. Pete Rozelle knew it would work; the incumbent networks CBS and NBC refused to take the package, leaving ABC's Roone Arledge to build Monday Night Football from scratch. The innovations he introduced in that first 1970 season read like a list of everything we now take for granted in sports television: field-level cameras, parabolic sideline microphones to capture the sounds of the game, a three-man booth with Howard Cosell as polarizing commentator-celebrity, split-screen coverage, green-screen studio shots, cheerleader footage, in-game interviews, and the halftime highlight reel sourced from NFL Films overnight footage from the previous Sunday's games. [1] — Ben Gilbert "Before Monday Night Football, NFL broadcasts had 4 cameras and announcers who barely spoke. Roone Arledge's team deployed 9 to 17 cameras, …" 2:56:28 Where typical NFL broadcasts used 4 cameras and essentially silent announcers, MNF launched with 9 and eventually scaled to 17. The first game drew 60 million US households — nearly matching Super Bowl I's 65 million. More importantly, MNF democratized the highlight: for the first time, you could watch yesterday's best plays on national television without being in the stadium or the city. That insight — that sports content was infinitely highlightable and that fans would consume it voraciously — became the foundation of ESPN's SportsCenter, modern sports media, and eventually every YouTube highlights channel.
Joe Namath guaranteed a Jets win over the 19-point-favorite Colts in Super Bowl III. He delivered. The AFL's first Super Bowl victory proved the merged league had genuine drama and competitive balance. The Colts owner wept. Pete Rozelle told him it was the best thing that had ever happened to the game — and he was right.
Despite months of meticulous preparation, Starter Story's initial launch attracted zero users — a humbling reminder that building alone guarantees nothing.
A single Reddit link post quickly drove 100 visitors to the Starter Story website, igniting the founder's belief in social traffic.
After reformatting content as a native self-post (no direct link spam), the post exploded with hundreds of upvotes and thousands of readers.
By posting again and again with the native-content strategy, the founder's posts repeatedly hit Reddit's front page, reaching millions of readers.
Before Reddit banned his domain, the founder converted his viral traffic into an email list of tens of thousands — a self-owned audience independent of Reddit.
Redditors eventually organized a petition to ban starterstory.com posts, effectively ending the Reddit growth channel — but the email list was already built.
The Reddit attention strategy ultimately served as the foundation for a million-dollar business, proving that free distribution channels can replace paid marketing.
The key tactic was keeping content fully on-platform (no direct link spam), then adding a small link at the post's end for users who wanted more.
With a thriving email list and a self-owned audience, the founder quit his six-figure New York City salary job to go all-in on Starter Story.
We use essential and analytics cookies to run Vuci. To understand how the site is used: Privacy Policy.
Install Vuci on your phone
Add it to your home screen for a faster, app-like experience.
Install Vuci on your phone
Tap the Share button, then “Add to Home Screen”.
A new version is available
Reload to get the latest Vuci.