Merch drop at friend's celebration of life: ~700 shirts
Bert Kreischer's friend Jeff Mercer had a merch drop at his celebration of life attended by 700 people, moving an estimated 700+ shirts.
Snapshot · 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
Tom Poops The Bucket, Bert Shit The Bed | 2 Bears, 1 Cave
Explore episode
Jun 29, 2026
Where this was said
Merch Plans for When You Die
At 43:01 · chapter starts 40:43
Bert's Hims read is more testimonial than scripted ad: he recalls the moment he first noticed his hairline receding as 'the first foot in the grave,' and says his hair has visibly changed after just 3 months on finasteride and minoxidil. He links the results to improved self-esteem and confidence. Tom takes the Babbel segment and works in some Italian — 'Mi piace provare a parlare italiano' — to demonstrate the product, then delivers the key stats: 25 million subscriptions sold, 14 languages available, lessons designed to produce real conversational ability in as little as 3 weeks. Both ads are natural in tone and integrated smoothly into the episode's flow.
The Death Merch Drop Business Plan
Bert pitches a serious business strategy: everyone should have a merch drop ready for the day they die. His friend Jeff Mercer moved approximately 700 shirts at his celebration of life with 700 attendees. Bert wants Tom to handle production when it's his turn and take a cut off the top — but not tell Leanne.
Similar snapshots
$25K/month revenue
Avnish's solopreneur business reached $25,000 per month in revenue using a community-driven, zero-ad-spend marketing strategy.
15 months to $25K/month
Avnish scaled his business from zero to $25K/month in just 15 months using a single core marketing strategy.
Zero marketing spend
Avnish acquired thousands of users without spending any money on marketing, relying entirely on Reddit and Facebook groups.
Single thousands to tens of thousands of users
One specific Reddit or Facebook post was responsible for taking Avnish's user base from single thousands to tens of thousands.
5-step playbook
Avnish developed a 5-step process specifically for finding early users through Facebook groups and Reddit communities.
80% of time above the fold
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
Hero section carries full message
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
First couple of seconds matter most
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Pain-point headline drives conversion
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
