Snapshot · The Hidden Third
Michelle's very first repossession case involved a van owed for 8 months with a debt of $7,000–$8,000; she located it via a ruse call and helped the family keep it by using their life insurance payout.
Where this was said
At 16:13 · chapter starts 13:44
Michelle's entry into skip tracing is rooted in a painful personal chapter. In her 30s, a controlling fiancé hit her once — and she spent an entire year ensuring he was prosecuted to the fullest extent. During that year, she was working at a large Texas personal injury law firm, where she discovered a natural gift for gathering and organizing information. Her boss gave her two weeks off to handle the situation. During that time she met Russell, a man in the repossession business, who introduced her to the world of skip tracing — which she initially thought sounded illegal [1] — Michelle Gomez "Michelle's first skip-tracing job involved locating a van from a family in bereavement using a ruse phone call. She refused to take it unti…" 13:53 . Her first test case: a van belonging to a family whose grandfather had just died, which had been missing for eight months. Michelle located it in a single phone call using a ruse about being a florist, gathered the funeral details, and refused to seize the van until after the burial. She later helped the family use their life insurance payout to buy it back — and became friends with them. That first case crystallized both her professional method and her ethical core.
Michelle's first skip-tracing job involved locating a van from a family in bereavement using a ruse phone call. She refused to take it until after the funeral, then helped the family use a life insurance payout to buy it back. She's been friends with her debtors ever since.
At 4'11" and 100 pounds, Michelle Gomez is the last person anyone expects to show up with a warrant. That invisibility is her greatest tactical asset — and she weaponizes it every time she takes a case.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
We use essential and analytics cookies to run Vuci. To understand how the site is used: Privacy Policy.
Install Vuci on your phone
Add it to your home screen for a faster, app-like experience.
Install Vuci on your phone
Tap the Share button, then “Add to Home Screen”.
A new version is available
Reload to get the latest Vuci.