Paige noted that Paris Hilton successfully trademarked the phrase 'That's Hot,' as context for why people try to trademark common internet phrases.
Snapshot · Giggly Squad
Paige noted that Paris Hilton successfully trademarked the phrase 'That's Hot,' as context for why people try to trademark common internet phrases.
Where this was said
At 56:12 · chapter starts 52:50
The recurring 'Women in STEM of the Week' segment opens with a college student who lost her license and solved the problem by driving a Barbie Jeep around campus — fully committed, looking miserable, but getting to class [1] — Hannah Berner "Pride Parade grand marshal (accidental): Hannah Berner accidentally walked into the middle of the Toronto Pride Parade while rushing to a s…" 48:04 . Then Hannah introduces the cake pop drama: a creator accused another of stealing her Fruity Pebbles recipe. The accused responds that the base is just Betty Crocker mix — there is no recipe. The internet sides with the accused, the accuser's business gets cancelled, and Paige declares this is exactly why the patriarchy is winning [2] — Paige DeSorbo "A cake pop creator accused another of stealing her Fruity Pebbles recipe — even though neither posts recipes and the base is just Betty Cro…" 52:50 . The conversation extends to a woman attempting to trademark the phrase 'Hot Girl Walk,' which leads to a broader rant about internet culture turning everyone into a self-appointed legal expert. The hosts share their own experience: someone bought gigglysquad.com and demanded thousands of dollars for it. Their response: use a hyphen and move on.
A cake pop creator accused another of stealing her Fruity Pebbles recipe — even though neither posts recipes and the base is just Betty Crocker. The internet turned on the accuser, cancelling her business. Paige's verdict: this is exactly why the patriarchy is winning.
Someone tried to trademark 'Hot Girl Walk,' someone else held gigglysquad.com hostage for thousands of dollars, and Paris Hilton actually did trademark 'That's Hot.' Paige and Hannah break down why the internet makes everyone think they're a lawyer.
Someone bought gigglysquad.com and demanded thousands of dollars from Paige and Hannah, who refused and added a hyphen to the URL instead.
Processing an emotion doesn't mean talking about it or fixing it — it means sitting with the feeling, doing nothing, and letting it pass. That discomfort trains your nervous system to feel safe feeling things, so future emotions don't trigger panic. Paige says this single TikTok insight broke a month of sadness.
Focus 80% of your landing page design effort on the hero section — the first thing visitors see when they open the website.
The hero section must convey the product's complete value proposition on its own, so visitors instantly understand what it is.
Visitors decide whether to stay or leave within just a few seconds, so immediate clarity is essential on any landing page.
Highlighting time savings, money savings, or a painful problem solved in the headline and subheading is the core conversion lever.
A prominent call-to-action must accompany the headline and subheading in the hero section to capture visitor intent immediately.
Avnish's solopreneur business reached $25,000 per month in revenue using a community-driven, zero-ad-spend marketing strategy.
Avnish scaled his business from zero to $25K/month in just 15 months using a single core marketing strategy.
Avnish acquired thousands of users without spending any money on marketing, relying entirely on Reddit and Facebook groups.
One specific Reddit or Facebook post was responsible for taking Avnish's user base from single thousands to tens of thousands.
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