Indexation exposed most active equity managers
Howard Marks observed that the rise of index investing exposed most active equity managers as underperformers who couldn't beat the averages.
Snapshot · My First Million
Howard Marks: how I make money while you worry about a market crash
Explore episode
Jul 15, 2026
Where this was said
AI Hurtles Ahead
At 7:10 · chapter starts 0:00
The episode opens with Howard Marks' most memorable line delivered cold: 'If you wait until you have nothing to be afraid about, probably the opportunity has passed.' From there, Sam Parr recounts reading Marks' new AI memo that morning and noting that Marks — a man famously disciplined about not getting emotionally seduced by ideas — sounded, in Shaan Puri's words, 'a little seduced.' Marks explains the origin: his son Andrew, a VC immersed in AI daily, told him in early February that so much had happened since the December memo that he had to rewrite it entirely. Marks identifies two qualities that make AI categorically different from all prior technology. The first is autonomy: every innovation from the railroad to the internet was a tool to speed up productivity, but AI is the first that can receive a job without being told how to do it and figure it out independently. The second is that the future shape of AI is, in Marks' view, more unpredictable than anything he has ever encountered — more so even than the internet. [1] — Howard Marks "Howard Marks wrote a skeptical AI memo in December, then rewrote it entirely in February after his son Andrew — a VC working with AI daily …" 00:49
AI autonomy is unprecedented
Howard Marks argues AI's autonomy — the ability to receive a task and figure out how to do it without instruction — is unique among all technological innovations in history.
Over 1M listeners on previous episode
The previous My First Million episode with Howard Marks was heard by over one million people.
Why Howard Marks Changed His Mind on AI
Howard Marks wrote a skeptical AI memo in December, then rewrote it entirely in February after his son Andrew — a VC working with AI daily — told him too much had changed. This is second-level thinking applied to your own beliefs: get new facts, update your view.
AI Has Autonomy — No Technology Has Ever Had That Before
Every prior technology — railroads, computers, the internet — was a tool to speed up productivity. AI is the first technology with autonomy: you give it a job and don't tell it how, and it figures it out. That single quality changes everything.
Will AI Replace the Next Howard Marks?
AI will expose investors whose talents don't match their claims, just as indexation did to most active managers. But there will always be novel situations with no historical data to train on — and that's where human judgment with 'hair on its neck' still matters.
Similar snapshots
$13K MRR with $0 marketing spend
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
1 million website visitors total
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
90% of Google traffic from free tools
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Sold first SaaS for $250,000
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
$500K total revenue since launch
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
SiteGPT LTV ~$1,700–$1,800
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
50,000 monthly visitors
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Stuck at $2K MRR despite downloads
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
