59% of BNPL users are Gen Z
Jul 13, 2026More than half of Americans have used buy now, pay later services, and 59% of those users are Gen Z.
More than half of Americans have used buy now, pay later services, and 59% of those users are Gen Z.
Researchers and clinicians across psychology and behavioural science broadly agree that genuine happiness is less about positive thinking and more about real social connection, emotional honesty, and evidence-based practices [1]. Sonja Lyubomirsky's decades of lab work show that most people feel under-loved not from a lack of love but from an inability to receive it — a "leaky cup" — while 70% of survey respondents reported feeling insufficiently loved in at least one key relationship [1]. Social isolation carries a well-being penalty seven times greater than a $60,000 income difference [2], and research on forced positivity finds it functions as avoidant coping, directly linked to higher depression and anxiety rather than greater flourishing [3]. Reconciling these threads, experts argue that authentic connection — not self-impression management or emotional suppression — is the foundation of lasting well-being [1].
Spend 80% of your landing page design time above the fold. The hero section is the only thing most visitors will ever truly read, so it needs to deliver your full message instantly.
Julien explains that founders at the $1–3M ARR stage typically feel isolated and lonely, have exhausted the self-taught path, and recognize that what got them here won't get them to $10M+. Rob adds that content for this stage is almost nonexistent because the audience is too smal
Switching PuffCount to a hard paywall and requiring a free trial before any feature access sent conversion rates soaring to 20–25%. One structural change to the payment flow — no new features, no new users — transformed the business.
Crypto's move from fringe to policy now has a price tag on both sides of the ledger: Trump's financial disclosure showed roughly $1.4 billion in crypto income in a single year — $524 million from World Liberty Financial tokens and $636 million from CIDC Digital — earned while his
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