Everyone's excited that Obsession cost $750,000 and made over $200 million. But Andrew Santino points out the uncomfortable truth: nobody on set got paid, and not everyone will get a 'next one.' The director might get $10M and a Texas Chainsaw deal. The crew just got a great story.
Where this was said
At 13:26 · chapter starts 7:28
Bobby Lee's algorithm kept surfacing clips of himself, and fans at his graphic novel signing started quoting his own phrases back at him — which is how he became uncomfortably aware of his own verbal tics. He pitches a game: every identified 'ism' he uses going forward costs him $5, paid to producer McCone. The live cataloguing session is chaotic: three consecutive 'yeah's is an offense, two 'no's is fine but one is the limit, 'can I say something' is an ism, 'the thing is is that' counts double, and kicking the table costs $5. The Elmo laugh — Bobby's high-pitched hysterical cackle — briefly makes the list before Bobby lobbies it out. Within the first minutes of play, he racks up roughly $40 in violations. The segment is meta-comedy at its best: the show examining itself from the inside. Andrew noted he never has to pay because he doesn't repeat Bobby's words back. [1] — Bobby Lee "Bobby Lee discovered his own verbal tics through his podcast's algorithm recommendations, and committed to paying producer McCone $5 every …" 09:00
Bobby Lee had a graphic novel signing the day before recording. Andrew spent several minutes unable to contain himself at the phrase 'I did a book signing,' eventually conceding it was a graphic novel — which he called a cartoon. Bobby remains unmoved and calls it literature.
Bobby Lee discovered his own verbal tics through his podcast's algorithm recommendations, and committed to paying producer McCone $5 every time he uses one. The isms include: 'yeah yeah yeah,' 'the thing is is that,' 'can I say something,' kicking the table, and the Elmo laugh. He racked up $40 in the first episode.
Bobby Lee agreed to pay producer McCone $5 every time he uses one of his identified verbal isms during the show.
The movie Obsession reportedly cost around $750,000 to make but grossed over $200 million.
Avnish grew his solo business to $25,000 per month in just 15 months without spending a dollar on ads. His entire growth engine was built on community posts in Reddit and Facebook groups.
One well-crafted post in the right community took Avnish from single thousands of users to tens of thousands. This wasn't luck — it was a repeatable part of his 5-step playbook.
Most founders chase paid ads and influencer deals, but Avnish's growth came entirely from knowing where his users already gathered online. Dominating Reddit and Facebook groups — for free — was his entire strategy.
Spend 80% of your landing page design time above the fold. The hero section is the only thing most visitors will ever truly read, so it needs to deliver your full message instantly.
The dominant mobile monetization flow is simple: free download, onboarding, then a hard paywall that blocks all features until the user pays or starts a trial. It's unskippable by design — and that's exactly the point.
Switching PuffCount to a hard paywall and requiring a free trial before any feature access sent conversion rates soaring to 20–25%. One structural change to the payment flow — no new features, no new users — transformed the business.
Vasco is so confident in YouTube that he'll personally PayPal $500 to anyone who posts for 45 days and doesn't make $5,000. This isn't hype — it's a distillation of his own experience growing an AI app to $70K/month using nothing but daily videos.
Vasco's AI app went from zero to $70,000 a month in just two years. The entire growth engine was YouTube — one video a day, nothing fancy, no expensive tools. Most of his users came directly from the channel.
People buy from people they know, like, and trust. YouTube is the only platform that builds all three at scale — and Vasco's $1M business is the proof of concept.
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