Podbit · 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
In 2016, Bert was drinking Tito's religiously during a weight-loss challenge and tried to partner with the brand. Tito himself told Bert to go fuck himself and stop drinking Tito's. So Bert started Por Osos. The revenge arc is now on store shelves.
Where this was said
At 1:05:00 · chapter starts 1:01:09
The national championship game story begins with Bert and Tom having successfully lost enough weight for the bet, staying in Atlanta's Fourth Ward across from Ebenezer Baptist Church. Miss Pat warned them about the crowds, but nothing prepared them for what Bert describes as a Vietnam-evacuation-level mob scene — made worse by Trump's arrival. Tom's solution: locate two young Black men in official-looking blue coats, hand them $300 each, and have them clear a path through the all-white crowd, which worked brilliantly until a woman called out Tom for using them specifically because 'we wouldn't say anything.' The two men immediately walked off. Bert and Tom were left stranded next to their accuser, with Bert announcing 'I'm on Netflix, motherfucker' to a crowd that had never heard of either of them. [1] — Bert Kreischer "Faced with a Vietnam-level mob outside the national championship game, Tom Segura handed two strangers in blue coats $300 each to escort hi…" 1:01:00
Tito Beveridge, founder of Tito's Vodka, told Bert Kreischer to 'go fuck himself and stop drinking Tito's' when Bert sought to partner with the brand.
Sam built Algrow, a SaaS for finding viral content formats, with zero coding experience using ChatGPT and Cursor. Six months later: 10,000 users, $14K/month in revenue.
Sam's first MVP threw an application error on its very first user — and he shipped it anyway. The core idea worked, and that was enough to validate the product and keep users coming back.
Sam joined Discord voice chats, muted himself, and silently screen-shared his product. Users in the chat started tagging him asking what the tool was. No pitch needed — curiosity did the selling.
Most founders post links in Discord and immediately get banned for self-promotion. Sam's approach was the opposite: build rapport, help people with the tool, let word of mouth do the work.
Find where your ICP lives. Listen before building. Validate with DMs and Loom recordings. Build in public with users inside your own Discord server. Turn early adopters into advocates with free access.
Instead of fearing the self-promo ban in large Discord servers, create your own private server for your product. You funnel in ideal customers and build a relationship that email can't replicate.
Algrow helps creators find and replicate viral video formats, starting at $25/month. It analyzes subscriber counts, average views, and trending formats — and can even generate the videos with AI.
After weeks of Sam silently screen-sharing in a Discord server, the server owner — unprompted — made a full YouTube promotional video about Algrow. Sam paid nothing and asked for nothing.
Producer Gus admits Discord never crossed his mind as a customer acquisition channel. Pat connects the insight to a broader lesson: match your distribution channel to where your actual customers live.
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