The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

Tito's founder told Bert Kreischer to "go fuck himself and stop drinking Tito's" when Bert tried to partner with the brand — so Bert started his own vodka company instead.

Apr 20, 2026 1:12:10 Difficulty: Beginner Played

TL;DR

Tom Segura, Bert Kreischer, and Ari Shaffir reunite to celebrate the launch of "The End," Ari's independent storytelling series produced by YMH Studios featuring comics like Nate Bargatze and Miss Pat, with a profit-sharing model that actually pays performers. The trio dives into the near-legendary Tracy Morgan collaboration that almost happened, sobriety culture influencers, road-trip drinking tales, and the origin story of Por Osos vodka. The single most useful takeaway: the best creative deals are the ones where everyone actually gets paid.

#independent comedy production #storytelling shows #Tracy Morgan stories #sobriety influencer culture #vodka brand origin story #morning show promotion strategy #comedy profit-sharing models #blood clot recovery #Comedy Central decline #celebrity encounters #fan culture #weight loss bets #road trip drinking culture #cannabis vs alcohol debate #Two Bears 5K event #Ari Shaffir #The End #storytelling show #Tracy Morgan #Por Osos #Tito's Vodka #sobriety #blood clot #morning show #comedy #YMH Studios #Two Bears 5K #profit sharing #Comedy Central #independent production

Tom Segura and Bert Kreischer are joined by Ari Shaffir to promote The End, a bold independent storytelling series produced by YMH Studios featuring top-tier comics and a profit-sharing model. The episode covers the show's lineup, a near-collaboration with Tracy Morgan, sobriety culture, morning show chaos, the Two Bears 5K, and the origin story of Por Osos vodka.

Chapter list
  • Before the episode formally begins, Bert and Tom deliver what amounts to an extended, comedic infomercial for their own vodka brand Por Osos. Bert opens with the hyperbolic claim that Por Osos is 'better than pussy' and credits it for improved sleep scores, while Tom pivots to legitimate marketing talking points about a proprietary distillation process and competition gold medals. The bit leans into absurdist sincerity — they're clearly selling their own product, but the sheer enthusiasm makes it work as entertainment. Bert closes with a gag about walking into bars and literally handing out bottles.

  • Tom Segura brings in Ari Shaffir and wastes no time pivoting to the main event: the launch of The End, Ari's independently produced storytelling series, dropping on 4/20. Tom praises the lineup — Nate Bargatze, DeStefano Gillis, Jordan Jensen, Jay Oakerson, Ali Siddiq, Miss Pat — as 'pretty crazy.' The most notable structural innovation is that every comedian participates in backend revenue, which Bert notes is essentially unheard of in the podcast and comedy space. Ari agrees that it's been an uphill battle reputation-wise, since people assume he's cheap. The conversation briefly touches on Comedy Central's irrelevance, with Ari delivering the cutting observation that 'nobody knows what a network is' anymore.

  • A memory about Ari having to drop his pants during an early YouTube shoot for This Is Not Happening — with Bert shouting 'dick out this time' — spirals into a conversation about Ari's notably large testicles, which he compares to a Buck Rogers alien with superhuman strength. From there, the three comics debate ideal female height, with Ari declaring anything over 5'4" is 'gross' while Bert admits he felt like he was 'fucking a dude' when he dated a 5'10" woman. Bert introduces Doug, a Tampa friend whose girlfriend couldn't enjoy sex because his penis was 'too big,' leading to the question of whether having a large penis is the most feminist thing a man can do — Ari argues yes, because it exists purely for the pleasure of others. The whole exchange is a master class in how these three let conversations detour into absurdity before snapping back.

  • After the ShipStation ad, Bert Kreischer finally gets to tell the full story of the Tracy Morgan near-collaboration. Ari reveals he made multiple trips to New York to make it happen, and that the failed inclusion of Bert, Carlos Mencia's stand-in character Diaz, and Sean Patton were the three biggest regrets of the show's production. The centerpiece is the Chrysler Building meeting: Ari reached out through mutual connection Frosty, Tracy FaceTimed Bert out of nowhere demanding to hear the story, and an in-person meeting was arranged at CAA. Tracy arrived convinced he was there to make a movie, demolished multiple Chick-fil-A breakfast sandwiches, and proceeded to corroborate every detail of Bert's story from the blunt (he called it a blunt, not a joint) to the champagne toast at the bar. Ari, sitting silently, was repeatedly mistaken for Bert's Jewish lawyer. The whole room was magic — but Tracy's team called shortly after to say he was too busy, and Bert was left with only verbal permission to tell the story that people still don't believe.

  • Picking up from the Tracy Morgan morning show discussion, Bert, Tom, and Ari dissect the genuine absurdity of comedy promotional morning show appearances. Tom recalls realizing almost nobody watching a 7 AM news show is actually going to buy a ticket, which led him to invent a fake DJ alter ego and fake after-parties just to generate clips. Bert adds that Sam Morril has mastered the modern version — going for genuinely hard jokes and using the horrified hosts as reaction content. But the consensus gold standard is Daniel Tosh, who did tight stand-up material without signaling to the hosts that he was doing bits, turning what could be a throwaway promo into a proper performance. Ari briefly recounts returning from Ecuador and rediscovering the dissonance of New Jersey conservative morning radio.

  • Bert opens up about the medical event behind his sobriety: a blood clot formed in his leg and traveled to his lungs, requiring blood thinners and complete alcohol abstinence. His first reaction was panic about the Super Bowl, the Daytona 500, and the South Beach Food and Wine Festival. Three months in, he reports dramatically improved liver enzyme numbers (down to 18-20 from the mid-40s) and blood pressure good enough to come off medication. But he has no intention of staying sober beyond July 12th — and the three spend significant time debating the ideal location for his first drink back. Tom argues he needs to leave the country to truly unplug; the Caribbean is the consensus winner over Chicago and New York, which are great drinking cities but not 'go hard for three days' venues. Ari notes he's 92 days sober and also not drinking, though his sobriety isn't medically mandated.

  • With his phone's algorithm now entirely colonized by sobriety content, Bert launches into a sustained, funny rant against sobriety influencer culture. He singles out the 300-day-sober guy who clears a million dollars a year selling his story, and the reformed addict who credits God and church while Bert argues they're still one relapse away from their old habits. The philosophical core of the rant: the number of sober days is itself a trap — he recounts a conversation with a man 375 days sober who told Bert the number was 'fucking him up.' Tom draws a parallel to Duolingo streaks, which he maintained for four years before deliberately walking away. Bert then makes a case for low-dose cannabis as an incremental-consumption alternative to alcohol, but concludes that the irreplaceable social magic of drinking is the ritual of incremental ordering — 'do you want another one?' — which edibles can never replicate.

  • The national championship game story begins with Bert and Tom having successfully lost enough weight for the bet, staying in Atlanta's Fourth Ward across from Ebenezer Baptist Church. Miss Pat warned them about the crowds, but nothing prepared them for what Bert describes as a Vietnam-evacuation-level mob scene — made worse by Trump's arrival. Tom's solution: locate two young Black men in official-looking blue coats, hand them $300 each, and have them clear a path through the all-white crowd, which worked brilliantly until a woman called out Tom for using them specifically because 'we wouldn't say anything.' The two men immediately walked off. Bert and Tom were left stranded next to their accuser, with Bert announcing 'I'm on Netflix, motherfucker' to a crowd that had never heard of either of them.

  • The closing stretch covers logistics: The End is available now at theend.ymhstudios.com, priced at approximately $30 for the full season or $6 per episode, with a free prologue included when you buy any episode except Nate Bargatze's standalone. Ari discloses he recorded bumpers in South America expecting a $50 price point before Tom talked him down by pointing out that $50 is a week's salary for many listeners. Bert confirms he is 92 days sober, asks if he can smoke weed at the 5K, and floats the idea of having Snoop Dogg arrive via zip line to hand him a blunt. Tom and Ari sign off with a quick Duolingo exchange before the outro jingle closes the episode, followed by a sponsored Mood cannabis ad read from the show's ad reader.

back end
Revenue sharing arrangement where performers receive a percentage of profits after costs are recouped; Ari Shaffir's model for The End pays every comedian in the back end rather than a flat fee.
general meeting
A talent industry introductory meeting between a performer and an agency or producer, typically used to explore potential collaborations; Tracy Morgan famously used one as cover for a child's birthday party.
brand ambassador
A person paid to represent and promote a brand publicly; Bert Kreischer sought this role with Tito's Vodka before being rejected.
blunt
Cannabis rolled in a tobacco cigar wrap rather than a paper joint; central to Bert's Tracy Morgan story, where he mistook a blunt for a strange-tasting joint.
sherm
Slang term, originally referring to PCP-laced cigarettes but used here by Tracy Morgan jokingly to suggest the blunt Bert hit was something unexpectedly potent.
Page Six
The celebrity gossip section of the New York Post; Tracy Morgan referenced being photographed there in 1999 when the events of Bert's story took place.
manosphere
An online subculture of male-focused content emphasizing self-improvement, fitness, and anti-alcohol messaging; Bert criticized its preachy anti-drinking ethos.
microdosing
Taking sub-perceptual doses of psychedelic or cannabis substances for mood or productivity benefits; discussed as a trend among younger non-drinkers.
Duolingo streak
A gamification mechanic on the Duolingo language app that counts consecutive daily practice days; Tom Segura maintained one for 4 years before quitting.
Admiral's Club
American Airlines' airport lounge network, known for complimentary drinks and premium facilities; referenced as where Bert's late friend Carl served him White Russians in coffee mugs.
Fourth Ward
A historic neighborhood in Atlanta, Georgia, adjacent to Ebenezer Baptist Church, experiencing gentrification; where Tom and Bert stayed during the national championship trip.
profit-sharing model
A business arrangement where revenue is distributed among contributors rather than paid as flat fees; the model Ari Shaffir used to compensate comedians on The End.
topical
Applied to the skin surface rather than taken orally; relevant to the Hims ad discussing topical minoxidil for hair loss treatment.
finasteride
A prescription drug that reduces DHT (a hormone linked to hair loss), used to slow or stop male pattern baldness; mentioned in the Hims ad read.
minoxidil
An over-the-counter and prescription topical or oral medication that stimulates hair regrowth; discussed in the Hims ad as showing results in 3–6 months.
corroborate
To confirm or support a claim with additional evidence; Bert wanted Tracy Morgan to corroborate his long-disputed bar story publicly.
uphill battle
An idiom meaning a difficult task requiring sustained effort against resistance; Ari used it to describe his reputation among comedians for not paying people.
imbibing
The act of drinking, especially alcohol; Bert used it when arguing that the ritual of sequential drinking is something cannabis cannot replicate.

Chapter 2 · 01:37

The End

Tom Segura brings in Ari Shaffir and wastes no time pivoting to the main event: the launch of The End, Ari's independently produced storytelling series, dropping on 4/20. Tom praises the lineup — Nate Bargatze, DeStefano Gillis, Jordan Jensen, Jay Oakerson, Ali Siddiq, Miss Pat — as 'pretty crazy.' The most notable structural innovation is that every comedian participates in backend revenue, which Bert notes is essentially unheard of in the podcast and comedy space. Ari agrees that it's been an uphill battle reputation-wise, since people assume he's cheap. The conversation briefly touches on Comedy Central's irrelevance, with Ari delivering the cutting observation that 'nobody knows what a network is' anymore.

Claims made here

Comedy Central as a network has effectively lost cultural relevance to the point where audiences don't recognize it.

Ari Shaffir no source cited

Every comedian who appears on The End participates in the back-end revenue sharing.

Ari Shaffir no source cited

Arts
The End: Comedy's New Independent Model

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Arts

The End is independently produced storytelling where every comedian gets a cut of the revenue — not the typical 'here's $200, thanks for being on my show' arrangement. Ari built a lineup including Nate Bargatze, Miss Pat, and Jay Oakerson with a profit-sharing model that actually compensates performers.

Chapter 3 · 04:13

Big Dicks & Big Chicks

A memory about Ari having to drop his pants during an early YouTube shoot for This Is Not Happening — with Bert shouting 'dick out this time' — spirals into a conversation about Ari's notably large testicles, which he compares to a Buck Rogers alien with superhuman strength. From there, the three comics debate ideal female height, with Ari declaring anything over 5'4" is 'gross' while Bert admits he felt like he was 'fucking a dude' when he dated a 5'10" woman. Bert introduces Doug, a Tampa friend whose girlfriend couldn't enjoy sex because his penis was 'too big,' leading to the question of whether having a large penis is the most feminist thing a man can do — Ari argues yes, because it exists purely for the pleasure of others. The whole exchange is a master class in how these three let conversations detour into absurdity before snapping back.

Arts
Tracy Morgan at the CAA Meeting: Chick-fil-A and Cinema

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Arts

Tracy Morgan walked into a CAA conference room convinced he was there to make a movie, demolished three breakfast sandwiches, and proceeded to deliver an improvised performance so good that Bert and Ari say they should have just filmed the room. He corroborated every detail of Bert's story — right down to the blunt he smoked in 1999.

Chapter 4 · 12:20

The Missing Tracy Morgan Story

After the ShipStation ad, Bert Kreischer finally gets to tell the full story of the Tracy Morgan near-collaboration. Ari reveals he made multiple trips to New York to make it happen, and that the failed inclusion of Bert, Carlos Mencia's stand-in character Diaz, and Sean Patton were the three biggest regrets of the show's production. The centerpiece is the Chrysler Building meeting: Ari reached out through mutual connection Frosty, Tracy FaceTimed Bert out of nowhere demanding to hear the story, and an in-person meeting was arranged at CAA. Tracy arrived convinced he was there to make a movie, demolished multiple Chick-fil-A breakfast sandwiches, and proceeded to corroborate every detail of Bert's story from the blunt (he called it a blunt, not a joint) to the champagne toast at the bar. Ari, sitting silently, was repeatedly mistaken for Bert's Jewish lawyer. The whole room was magic — but Tracy's team called shortly after to say he was too busy, and Bert was left with only verbal permission to tell the story that people still don't believe.

Claims made here

Tracy Morgan was on Saturday Night Live in 1999 and was already appearing in Page Six despite not being famous.

Bert Kreischer no source cited

Tracy Morgan agreed to a general meeting with ICM agents at a Dave Buster's, which he used to throw his child's birthday party at the agents' expense.

Bert Kreischer ICM agents as secondary source

Arts
Morning Show Chaos: Tracy Morgan vs. the Format

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Arts

Tracy Morgan's unhinged Chicago morning show appearance — taking his shirt off, laying on the desk, hollering at Oprah — wasn't a gag. It was pure instinct, and it paved the road that Sam Morril, Bert, and every comic who 'fucks off' on morning TV has walked ever since. Tracy genuinely did not care, and that's exactly why it worked.

Chapter 5 · 31:10

Morning Show Chaos

Picking up from the Tracy Morgan morning show discussion, Bert, Tom, and Ari dissect the genuine absurdity of comedy promotional morning show appearances. Tom recalls realizing almost nobody watching a 7 AM news show is actually going to buy a ticket, which led him to invent a fake DJ alter ego and fake after-parties just to generate clips. Bert adds that Sam Morril has mastered the modern version — going for genuinely hard jokes and using the horrified hosts as reaction content. But the consensus gold standard is Daniel Tosh, who did tight stand-up material without signaling to the hosts that he was doing bits, turning what could be a throwaway promo into a proper performance. Ari briefly recounts returning from Ecuador and rediscovering the dissonance of New Jersey conservative morning radio.

Claims made here

Finasteride and minoxidil can stop further hair loss and regrow hair in as little as 3 to 6 months.

Bert Kreischer Hims ad read citing studies of topical and oral minoxidil and finasteride

One man is diagnosed with testicular cancer every single hour, making it the most common cancer in men aged 15 to 35.

Tom Segura Manscaped / Testicular Cancer Society ad partnership

Manscaped donated $50,000 to the Testicular Cancer Society as part of their partnership.

Tom Segura Manscaped / Testicular Cancer Society

Studies show that 88% of Americans are feeling some form of financial stress.

Bert Kreischer Studies cited in BetterHelp ad read

Comedy
Ari's Ecuador Radio Revelation

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Comedy

After returning from Ecuador, Ari borrowed a crash pad in New Jersey and discovered that New Jersey conservative talk radio sounds exactly like a morning zoo — flipping seamlessly between top-5 blueberry facts and anti-mask commentary. It's a surreal snapshot of a medium most people have completely forgotten exists.

Chapter 6 · 43:47

2 Bears 5K

Bert opens up about the medical event behind his sobriety: a blood clot formed in his leg and traveled to his lungs, requiring blood thinners and complete alcohol abstinence. His first reaction was panic about the Super Bowl, the Daytona 500, and the South Beach Food and Wine Festival. Three months in, he reports dramatically improved liver enzyme numbers (down to 18-20 from the mid-40s) and blood pressure good enough to come off medication. But he has no intention of staying sober beyond July 12th — and the three spend significant time debating the ideal location for his first drink back. Tom argues he needs to leave the country to truly unplug; the Caribbean is the consensus winner over Chicago and New York, which are great drinking cities but not 'go hard for three days' venues. Ari notes he's 92 days sober and also not drinking, though his sobriety isn't medically mandated.

Chapter 7 · 47:30

Booze Tales & Sobriety Influencers

With his phone's algorithm now entirely colonized by sobriety content, Bert launches into a sustained, funny rant against sobriety influencer culture. He singles out the 300-day-sober guy who clears a million dollars a year selling his story, and the reformed addict who credits God and church while Bert argues they're still one relapse away from their old habits. The philosophical core of the rant: the number of sober days is itself a trap — he recounts a conversation with a man 375 days sober who told Bert the number was 'fucking him up.' Tom draws a parallel to Duolingo streaks, which he maintained for four years before deliberately walking away. Bert then makes a case for low-dose cannabis as an incremental-consumption alternative to alcohol, but concludes that the irreplaceable social magic of drinking is the ritual of incremental ordering — 'do you want another one?' — which edibles can never replicate.

Claims made here

Bert Kreischer got a blood clot in his leg that traveled to his lungs, requiring 6 months of blood thinner medication and alcohol abstinence.

Bert Kreischer no source cited

After 3 months of sobriety, Bert Kreischer's liver enzyme numbers dropped from the high 30s-40s to the 18-20 range.

Bert Kreischer no source cited

Tom Segura maintained a Duolingo language-learning streak for 4 years before deliberately stopping.

Tom Segura no source cited

Society & Culture
Bert's Nihilist Anti-Wellness Rant

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Society & Culture

Bert's liver and blood pressure are better than they've been in years after 3 months sober — and he cannot wait to wreck them again on July 12th. His theory: no one has a legacy, life is a cash grab, and the sobriety influencers claiming otherwise are just monetizing their own weakness.

Society & Culture
Sobriety Influencers: The Roast

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Society & Culture

Every algorithm has been feeding Bert sobriety content since his blood clot — and he's had enough. The guy with 300 sober days who clears a million dollars a year selling his story, the reformed addict who's one bump away from relapse but has found God: Bert argues neither has actually fixed anything, they've just repackaged the problem.

Comedy
Greensboro Mural and the Lawn Chair Man

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Comedy

A woman named Jenna Rice painted a massive mural of Bert Kreischer in Greensboro, NC. While driving to see it, Bert spotted a man in a parking lot — barefoot, lawn chair, tall boy, cigarette, no shirt — just existing in pure contentment. Bert called it 'so sexy.' He's planning a companion mural of his wife Leanne in a bikini without telling her.

Chapter 8 · 1:01:09

Road Trip Stories

The national championship game story begins with Bert and Tom having successfully lost enough weight for the bet, staying in Atlanta's Fourth Ward across from Ebenezer Baptist Church. Miss Pat warned them about the crowds, but nothing prepared them for what Bert describes as a Vietnam-evacuation-level mob scene — made worse by Trump's arrival. Tom's solution: locate two young Black men in official-looking blue coats, hand them $300 each, and have them clear a path through the all-white crowd, which worked brilliantly until a woman called out Tom for using them specifically because 'we wouldn't say anything.' The two men immediately walked off. Bert and Tom were left stranded next to their accuser, with Bert announcing 'I'm on Netflix, motherfucker' to a crowd that had never heard of either of them.

Claims made here

Tito's Vodka founder told Bert Kreischer to 'go fuck himself and stop drinking Tito's' when Bert sought a brand partnership.

Bert Kreischer no source cited

Chapter 9 · 1:07:49

Tito's Vodka & Final Thoughts

The closing stretch covers logistics: The End is available now at theend.ymhstudios.com, priced at approximately $30 for the full season or $6 per episode, with a free prologue included when you buy any episode except Nate Bargatze's standalone. Ari discloses he recorded bumpers in South America expecting a $50 price point before Tom talked him down by pointing out that $50 is a week's salary for many listeners. Bert confirms he is 92 days sober, asks if he can smoke weed at the 5K, and floats the idea of having Snoop Dogg arrive via zip line to hand him a blunt. Tom and Ari sign off with a quick Duolingo exchange before the outro jingle closes the episode, followed by a sponsored Mood cannabis ad read from the show's ad reader.

No indexed bits in this chapter.

Show stoppers

Society & Culture
Bert's Nihilist Anti-Wellness Rant

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave · Apr 20, 2026 Society & Culture

Bert's liver and blood pressure are better than they've been in years after 3 months sober — and he cannot wait to wreck them again on July 12th. His theory: no one has a legacy, life is a cash grab, and the sobriety influencers claiming otherwise are just monetizing their own weakness.

Snapshots ()

Key Quotes ()

This episode

Cast

Stats

Episode stats

Insight Overview

insights
chapters

Insight distribution

Sub-Categories

Speaker breakdown

Talk Time

This episode

Claims & Sources

1 / 12 cited (8%)

Factual claims made this episode, and whether a source was named.

Every comedian who appears on The End participates in the back-end revenue sharing.

Ari Shaffir no source cited

Comedy Central as a network has effectively lost cultural relevance to the point where audiences don't recognize it.

Ari Shaffir no source cited

Tito's Vodka founder told Bert Kreischer to 'go fuck himself and stop drinking Tito's' when Bert sought a brand partnership.

Bert Kreischer no source cited

Finasteride and minoxidil can stop further hair loss and regrow hair in as little as 3 to 6 months.

Bert Kreischer Hims ad read citing studies of topical and oral minoxidil and finasteride

Studies show that 88% of Americans are feeling some form of financial stress.

Bert Kreischer Studies cited in BetterHelp ad read

Tracy Morgan was on Saturday Night Live in 1999 and was already appearing in Page Six despite not being famous.

Bert Kreischer no source cited

Tracy Morgan agreed to a general meeting with ICM agents at a Dave Buster's, which he used to throw his child's birthday party at the agents' expense.

Bert Kreischer ICM agents as secondary source

Bert Kreischer got a blood clot in his leg that traveled to his lungs, requiring 6 months of blood thinner medication and alcohol abstinence.

Bert Kreischer no source cited

After 3 months of sobriety, Bert Kreischer's liver enzyme numbers dropped from the high 30s-40s to the 18-20 range.

Bert Kreischer no source cited

Tom Segura maintained a Duolingo language-learning streak for 4 years before deliberately stopping.

Tom Segura no source cited

One man is diagnosed with testicular cancer every single hour, making it the most common cancer in men aged 15 to 35.

Tom Segura Manscaped / Testicular Cancer Society ad partnership

Manscaped donated $50,000 to the Testicular Cancer Society as part of their partnership.

Tom Segura Manscaped / Testicular Cancer Society