Quote · 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave
Where this was said
Morning Show Chaos
At 39:25 · chapter starts 31:10
Picking up from the Tracy Morgan morning show discussion, Bert, Tom, and Ari dissect the genuine absurdity of comedy promotional morning show appearances. Tom recalls realizing almost nobody watching a 7 AM news show is actually going to buy a ticket, which led him to invent a fake DJ alter ego and fake after-parties just to generate clips. Bert adds that Sam Morril has mastered the modern version — going for genuinely hard jokes and using the horrified hosts as reaction content. [1] — Bert Kreischer "Daniel Tosh cracked the code on morning radio promotions: he did his tightest bits but presented them as genuine answers to interview quest…" 38:55 But the consensus gold standard is Daniel Tosh, who did tight stand-up material without signaling to the hosts that he was doing bits, turning what could be a throwaway promo into a proper performance. Ari briefly recounts returning from Ecuador and rediscovering the dissonance of New Jersey conservative morning radio.
Studies cited in the BetterHelp ad read show 88% of Americans report feeling some form of financial stress.
Daniel Tosh cracked the code on morning radio promotions: he did his tightest bits but presented them as genuine answers to interview questions. The hosts had no idea. The audience murdered. And unlike DJing or fake after-party stunts, it actually sold tickets.
After returning from Ecuador, Ari borrowed a crash pad in New Jersey and discovered that New Jersey conservative talk radio sounds exactly like a morning zoo — flipping seamlessly between top-5 blueberry facts and anti-mask commentary. It's a surreal snapshot of a medium most people have completely forgotten exists.
The Two Bears 5K is back on May 9th at the Pasadena Rose Bowl — part fun run, part comedy festival, all chaotic. Bert Kreischer will be there, Tom Segura will not, and a lineup including Matt Rife, Mark Norman, and Miss Pat will make up the difference. Bert plans to smoke weed instead of drink.
