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Nothing Beats Phone 4b with Ear 3a?
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David's Deep Dive: iOS 27 App Intents, Entity Schemas & the Siri Gap
At 1:11:48 · chapter starts 1:05:10
David opens by clarifying a misconception that's been spreading on tech Twitter: many observers assumed Apple was deliberately restricting the new Siri to Apple apps only. The truth is more mundane but more important. iOS 27 introduces two new developer tools — entity schemas (structured index cards that label app content types so Siri can categorise and search them) and intent schemas (a list of specific actions Siri is permitted to take within an app). The current Xcode beta does not allow developers to ship these capabilities, meaning all current Siri demos and reviews only show Apple's native apps working. Third-party support won't appear until the official fall release alongside iPhone 18. The crew then reaches the existential question: will Google support these schemas? David relays former Apple Shortcuts team member Matthew Castanelli's optimistic take — that Google is already pivoting away from in-app advertising as its primary revenue driver, making a better user experience in its iOS apps more strategically valuable than keeping users inside the app. Marques remains cautiously hopeful but notes that for Google's dominant services, the calculus is different than for smaller developers who have competitive pressure to adopt. The closing plea — 'Google, support this stuff because I want to use Siri' — neatly encapsulates the entire segment's stakes.
Apple's current Xcode beta does not allow developers to ship apps with the new entity and intent schemas, meaning full third-party Siri integration won't arrive until the iPhone 18 launch in September.
The more Google services are used on iPhones, the more leverage Apple gains through Siri. But Google's reported pivot away from in-app ad revenue as its primary driver — according to former Apple Shortcuts team member Matthew Castanelli — may mean that a better user experience in Google's iOS apps is now more valuable than keeping users inside the app.
The phrase 'in a pickle' traces back to Shakespeare's The Tempest, where Trinculo uses it to describe being so drunk that his body would be preserved from fly-infestation. The original Shakespearean line is arguably better than the modern idiom.
The phrase 'in a pickle' was popularised by Shakespeare in The Tempest, where it referred to being so drunk one's body would be preserved like a pickle.
