Snapshot · Waveform: The MKBHD Podcast
The phrase 'in a pickle' was popularised by Shakespeare in The Tempest, where it referred to being so drunk one's body would be preserved like a pickle.
Where this was said
At 1:13:21 · chapter starts 1:05:10
David opens by clarifying a misconception that's been spreading on tech Twitter: many observers assumed Apple was deliberately restricting the new Siri to Apple apps only. The truth is more mundane but more important. iOS 27 introduces two new developer tools — entity schemas (structured index cards that label app content types so Siri can categorise and search them) and intent schemas (a list of specific actions Siri is permitted to take within an app). The current Xcode beta does not allow developers to ship these capabilities, meaning all current Siri demos and reviews only show Apple's native apps working. Third-party support won't appear until the official fall release alongside iPhone 18. The crew then reaches the existential question: will Google support these schemas? David relays former Apple Shortcuts team member Matthew Castanelli's optimistic take — that Google is already pivoting away from in-app advertising as its primary revenue driver, making a better user experience in its iOS apps more strategically valuable than keeping users inside the app. Marques remains cautiously hopeful but notes that for Google's dominant services, the calculus is different than for smaller developers who have competitive pressure to adopt. The closing plea — 'Google, support this stuff because I want to use Siri' — neatly encapsulates the entire segment's stakes.
Apple's current Xcode beta does not allow developers to ship apps with the new entity and intent schemas, meaning full third-party Siri integration won't arrive until the iPhone 18 launch in September.
The more Google services are used on iPhones, the more leverage Apple gains through Siri. But Google's reported pivot away from in-app ad revenue as its primary driver — according to former Apple Shortcuts team member Matthew Castanelli — may mean that a better user experience in Google's iOS apps is now more valuable than keeping users inside the app.
The phrase 'in a pickle' traces back to Shakespeare's The Tempest, where Trinculo uses it to describe being so drunk that his body would be preserved from fly-infestation. The original Shakespearean line is arguably better than the modern idiom.
Huberman's protocols book audiobook, read by him, runs 19 hours but is structured so listeners can navigate directly to any section independently.
U.S. college enrollment surged from just 14% in the 1970s to roughly 60% by the 1990s, extending the educational and exploratory phase of young adulthood and delaying commitment.
Kavak's internal Jedi Academy trains every employee — from CEO to mechanics — to build and deploy AI agents to production in 6 weeks.
May, a 33-year-old with $69,000 in combined debt, is considering a forensic pathologist career that would require 11–13 years of medical school training.
Boys are twice as likely to be suspended for the exact same behavior as a girl, and five times as likely if the boy is Black.
A person can become a psychiatrist, therapist, or coach without completing even one hour of grief education, which Kessler calls a critical gap.
Godin illustrates sunk cost fallacy with a parking example: even after pre-paying $35 for a lot, passing a free street space triggers irrational hesitation to switch — yet the rational choice is always the free space.
Citing Daniel Kahneman's work on loss aversion, Bartlett explains that humans need to find £20 to emotionally offset the pain of losing £10 — pleasure and pain are not symmetrical.
College students who saw an age-progressed photo of their future selves were more motivated to start a savings account, demonstrating imagination's real behavioral impact.
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