Snapshot · Waveform: The MKBHD Podcast
Apple's current Xcode beta does not allow developers to ship apps with the new entity and intent schemas, meaning full third-party Siri integration won't arrive until the iPhone 18 launch in September.
Where this was said
At 1:06:05 · chapter starts 1:05:10
David opens by clarifying a misconception that's been spreading on tech Twitter: many observers assumed Apple was deliberately restricting the new Siri to Apple apps only. The truth is more mundane but more important. iOS 27 introduces two new developer tools — entity schemas (structured index cards that label app content types so Siri can categorise and search them) and intent schemas (a list of specific actions Siri is permitted to take within an app). The current Xcode beta does not allow developers to ship these capabilities, meaning all current Siri demos and reviews only show Apple's native apps working. Third-party support won't appear until the official fall release alongside iPhone 18. The crew then reaches the existential question: will Google support these schemas? David relays former Apple Shortcuts team member Matthew Castanelli's optimistic take — that Google is already pivoting away from in-app advertising as its primary revenue driver, making a better user experience in its iOS apps more strategically valuable than keeping users inside the app. Marques remains cautiously hopeful but notes that for Google's dominant services, the calculus is different than for smaller developers who have competitive pressure to adopt. The closing plea — 'Google, support this stuff because I want to use Siri' — neatly encapsulates the entire segment's stakes.
The more Google services are used on iPhones, the more leverage Apple gains through Siri. But Google's reported pivot away from in-app ad revenue as its primary driver — according to former Apple Shortcuts team member Matthew Castanelli — may mean that a better user experience in Google's iOS apps is now more valuable than keeping users inside the app.
The phrase 'in a pickle' traces back to Shakespeare's The Tempest, where Trinculo uses it to describe being so drunk that his body would be preserved from fly-infestation. The original Shakespearean line is arguably better than the modern idiom.
The phrase 'in a pickle' was popularised by Shakespeare in The Tempest, where it referred to being so drunk one's body would be preserved like a pickle.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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