Waveform: The MKBHD Podcast

Podbit · Waveform: The MKBHD Podcast

Nothing Beats Phone 4b with Ear 3a?

Explore episode Jul 10, 2026

Where this was said

David's Deep Dive: iOS 27 App Intents, Entity Schemas & the Siri Gap

At 1:13:15 · chapter starts 1:05:10

David opens by clarifying a misconception that's been spreading on tech Twitter: many observers assumed Apple was deliberately restricting the new Siri to Apple apps only. The truth is more mundane but more important. iOS 27 introduces two new developer tools — entity schemas (structured index cards that label app content types so Siri can categorise and search them) and intent schemas (a list of specific actions Siri is permitted to take within an app). The current Xcode beta does not allow developers to ship these capabilities, meaning all current Siri demos and reviews only show Apple's native apps working. Third-party support won't appear until the official fall release alongside iPhone 18. The crew then reaches the existential question: will Google support these schemas? David relays former Apple Shortcuts team member Matthew Castanelli's optimistic take — that Google is already pivoting away from in-app advertising as its primary revenue driver, making a better user experience in its iOS apps more strategically valuable than keeping users inside the app. Marques remains cautiously hopeful but notes that for Google's dominant services, the calculus is different than for smaller developers who have competitive pressure to adopt. The closing plea — 'Google, support this stuff because I want to use Siri' — neatly encapsulates the entire segment's stakes.

Technology
Is It in Google's Interest to Make Siri Better?

Nothing Beats Phone 4b with Ear 3a? · Jul 10, 2026 Technology

The more Google services are used on iPhones, the more leverage Apple gains through Siri. But Google's reported pivot away from in-app ad revenue as its primary driver — according to former Apple Shortcuts team member Matthew Castanelli — may mean that a better user experience in Google's iOS apps is now more valuable than keeping users inside the app.

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